BEST of NAMA.

INDEX TO LISTING OF AWARD WINNERS

INDEX TO LISTING OF AWARD WINNERS

Best of Show -- Advertising                    26
Best of Show -- Public Relations               26
Local Multimedia Campaign                      28
Regional Multimedia Campaign                   28
National Multimedia Campaign                   28
New Product Introduction                       28
Producer-funded Advertising Campaign--
   Less Than $200,000                          30
Producer-funded Advertising Campaigns
   -- More Than $200,000                       30
Company-funded Consumer--directed
   Activities                                  30
Black & White or Color Spread -- Single        30
Black & White or Color Spread -- Series        32
Three-or-more- page Unit                       32
Black & White or Color Single-page Ad --
   Single                                      32
Black & White or Color Single-page Ad --
   Series                                      32
Less-than-one-page Black & White
   or Color Ad -- Single                       34
Less-than-one-page Black & White
   or Color Ad -- Series                       34
Black & White Ad                               34
Trade Publication Ad -- Single                 34
Trade Publication Ad -- Series                 35
Unique Print Advertising                       35
Radio -- Single                                36
Radio -- Series                                36
Television -- Single                           36
Television -- Series                           36
Audio/Visual Presentation -- Total
   Budget Less Than $50,000                    40
Audio/Visual Presentation -- Total
   Budget More Than $50,000                    40
Satellite Delivery -- Single or Multiple
   Screen                                      40
Internet Web Site -- Directed to Farmers       40
Internet Web Site -- Directed to
   Agribusiness or Agencies                    42
Web Advertising Campaign                       42
Digital Presentation                           42
Response-generating Direct Mail--
   Single                                      42
Response-generating Direct Mail--
   Series                                      43
Outbound Only Direct Mail--
   Single Element                              43
Outbound Only Direct Mail--
   Single or Series Mailing                    43
Multimedia Direct/Targeted Campaign A3
Outdoor Advertising                            46
Collateral -- Customer Brochure or
   Catalog -- Single                           46
Collateral -- Customer Brochure or
   Catalog -- Series                           46
Collateral -- Brochure or Catalog --
   Dealer/Sales Rep                            46
Collateral -- Brochure or Catalog --
   Influencer                                  48
Collateral -- Point-of-purchase Material       48
Collateral -- Exhibit/Display                  48
Collateral -- Premium/Specialty                48
Advertising to Agribusiness -- Ad              50
Advertising to Agribusiness --
   Direct Mail/Media Kit                       50
Advertising to Agribusiness--
   Campaign                                    50
Advertising to Agribusiness--
   Premium/Specialty                           50
Overall Public Relations Program               52
Media Relations Program                        52
Public Affairs/Issues Management
   Program                                     52
Producer-funded Public Relations
   Program to Ag Audiences                     52
Consumer Directed, Producer-funded
   Public Relations Program                    53
News or Feature Article -- Trade               53
Persuasive Writing -- Speech/Op Ed             53
Event-- Single Day                             53
Event-- More Than One Day                      54
Company & Association Newsletter--
   Directed to Farmers, Ranchers,
   Growers                                     54
Company & Association Newsletter--
   Directed to Dealers, Distributors,
   Sales Reps, Veterinarians, etc              54
External Company and Association
   Magazine                                    54
Internal Company Publication                   56
Company Publication -- Annual Report           56
Radio/Audio News                               56
Television News                                56
MULTIPLE AWARD
FIRST--PLACE WINNERS

COMPANIES
BASF                                     6
Agriliance                               4
CHS Cooperatives                         3
John Deere                               3
Monsanto                                 3
Aventis CropScience                      2
Bayer Corporation                        2
Farmland Industries                      2
Hoard's Dairyman                         2
Pharmacia & Upjohn Animal Health         2
Wisconsin Milk Marketing Board           2

AGENCIES
Osborn & Barr Communications             7
Colle+McVoy                              6
Miller Meester Advertising               5
McCormick Advertising Agency, Inc        3
Morgan&Myers                             3
Nelson & Schmidt                         2
Rhea & Kaiser Marketing
  Communications                         2
Valentine Radford                        2
BEST OF SHOW -- ADVERTISING

CLIENT: Agriliance, Inver Grove Heights, Minn. -- Annette
Degnan

AGENCY: Colle+McVoy, Minneapolis, Minn. -- Kenna
Rathai

MESSAGE: Soybean-based Barrier can reduce
hydrogen sulfide gas levels in livestock production
facilities by up to 75 percent and can reduce
ammonia levels by 40 percent.

AUDIENCE: Pork producers; large scale
producers with operations relatively close to
neighbors or residential communities where odor
control is critical; rural community members,
including dealers.

MERIT: Shur-Gain USA, Inc./Eric Mower and
Associates, Inc.

BEST OF SHOW -- PUBLIC RELATIONS

CLIENT: Farmland Industries, Inc. Corporate
Communications, Kansas City, Mo. -- David
Eaheart, APR; Gina Bowman-Morrill, Scott
Shearer, Sheryln Manson, Drue Sander, Jesse
Sevcik, Sarah Livingston, John Haake

AGENCY: In-house

MESSAGE: Farmland determined a need to
educate audiences about international trade issues
so they would be more likely to influence policy
from a grass-roots level.

AUDIENCE: Farmland employees, Farmland
farmer-owners, policy-makers.

MERIT: Monsanto/Osborn & Barr Communications

Local Multimedia Campaign

CLIENT:
Cactus Feeders,
Amarillo, Texas -- Paul
Colman

AGENCY:
McCormick
Advertising
Agency, Inc.,
Amarillo, Texas -- Kathy
Cornett

MESSAGE:
Cactus Feeders
is eager to buy cattle direct from producers versus sale barns.

AUDIENCE: Cow/calf and stocker operators who have cattle
ready for sale into feedyards.

MERIT: ZenecaAg Products/Bader Rutter & Associates, Inc.

REGIONAL WINNERS:
BASF Corporation/Brighton
Zeneca Ag Products/Bader Rutter & Associates, Inc.
BASF Corporation/Dudnyk
Valent BioSciences Corporation/Meyocks & Priebe Advertising
Valent BioSciences Corporation/Meyocks & Priebe Advertising

National Multimedia Campaign

CLIENT:
Monsanto,
St. Louis -- David
Althaus

AGENCY:
Osborn & Barr
Communications,
Clayton, Mo. -- Lisa
Harris

MESSAGE:
When compared
with the leading imitator, Roundup Ultras gets three times more
weed killing power right to the roots and provides unsurpassed
crop safety.

AUDIENCE: Roundup brand users, potential users, and users
of competitive products; Ag-Chem Trade, Seed Partners, and
Key Influencers.

MERIT: Case IH application equipment/Morgan&Myers

REGIONAL WINNERS:
Aventis CropScience/Rhea & Kaiser Marketing Communications
Zeneca Ag Products/Bader Rutter & Associates, Inc.
Zeneca Ag Products/Bader Rutter & Associates, Inc.
Zeneca Ag Products/Bader Rutter & Associates, Inc.
BASF Corporation/Brighton
Kubota Tractor Corporation/Paulsen Marketing

Regional Multimedia Campaign

CLIENT:
Bayer
Corporation,
Crop Protection,
Kansas City, Mo.
-- Cathy Bird

AGENCY:
Valentine
Radford, Kansas
City, Mo. -- Jennifer
Simms,
Beth Burgy, acct
mgr; Patrick Kronin, Kyle Jones, art dir; Tom Carr, copywriter

MESSAGE: DOMAIN is a smart investment because it puts
more punch into your Roundup Ready program.

AUDIENCE: 250+ acre soybean growers.

MERIT: AgWeb.com, Inc./NeuVision Virtual Group

REGIONAL WINNERS:
Monsanto/Osborn & Barr Communications
Dow AgroSciences/CM F&Z
National Pork Producers Council/CMF&Z
DuPont Crop Protection/Saatchi & Saatchi Rowland
Golden Harvest Seeds Inc./Stephens & Associates Advertising
Dow AgroSciences/CMF&Z
Zeneca Ag Products/Bader Rutter & Associates, Inc.

New Product Introduction

CLIENT:
Agriliance, Inver
Grove Heights,
Minn. -- Annette
Degnan

AGENCY:
Colle & McVoy,
Minneapolis,
Minn. -- Kenna
Rathai

MESSAGE: Soybean-based Barrier can reduce hydrogen
sulfide gas levels in livestock production facilities by up to 75
percent and can reduce ammonia levels by 40 percent.

AUDIENCE: Pork producers; large scale producers with
operations relatively close to neighbors or residential
communities where odor control is critical; rural community
members, including dealers.

MERIT: Shur-Gain USA, Inc./Eric Mower and Associates, Inc.

REGIONAL WINNERS:
Bayer Corporation, Crop Protection/Valentine Radford
Zeneca Ag Products/Bader Rutter & Associates, Inc.
Case IH/Cramer/Krasselt and Morgan&Myers/The BarkinGroup
Prairie iNet/Osborn & Barr Communications/Snyder Group
Intervet, Inc./Thomas C. Porter & Associates
Dow AgroSciences/CMF&Z

Producer-funded Advertising Campaigns -- Less
Than $200,000

CLIENT:
American
Dairy
Association &
Dairy Council,
Syracuse,
N.Y. -- Michele
Martens

AGENCY:
Latorra, Paul
& McCann,
Syracuse, NY -- Butch Braun, Bob Ripley, Andy Collins, Randy
Benton

MESSAGE: Drink milk with your school meal.

AUDIENCE: Elementary school students in New York state,
Pennsylvania and Northern New Jersey.

MERIT: American Dairy Association & Dairy Council/Latorra,
Paul & McCann

REGIONAL WINNERS:
Wisconsin Milk Marketing Board, Inc./Gunter Advertising
Wisconsin Milk Marketing Board, Inc./In-house

Company-funded Consumer-directed
Activities

CLIENT:
American Farm
Bureau
Federation, Park
Ridge, III. -- C.
David Kelly

AGENCY:
In-house

MESSAGE: To
introduce to the
general public
consumer, producer, environmental, economic, Trade and
production issues involving American agriculture.

AUDIENCE: School-age children, teachers and the general
population not regularly exposed to agricultural issues.

MERIT: Missouri State Fair/Callis and Associates

REGIONAL WINNERS:
Monsanto/Osborn & Barr/Meister Publishing Co.

Producer-funded Advertising Campaigns -- More
Than $200,000

CLIENT:
Wisconsin Milk
Marketing Board,
Madison, Wisc. -- Dave
Bavlnka

AGENCY:
Stephan &
Brady, Inc.,
Madison, Wisc. -- Lisa
Hartman

MESSAGE:
REAL dairy products and kids are integral to the holiday
season.

AUDIENCE: Adults (age 25-49) with kids in the house who
build family traditions that include holiday cooking, baking and
entertaining.

MERIT: Wisconsin Milk Marketing Board/Stephan & Brady, Inc.

REGIONAL WINNERS:
California Raisin Marketing Board/Morgan&Myers

Black & White or Color Spread -- Single

CLIENT:
Agriliance, Inver
Grove Heights,
Minn. -- Annette
Degnan

AGENCY:
Colle & McVoy,
Minneapolis,
Minn.-- Scott
Kington

MESSAGE: Soybean-based Barrier can reduce hydrogen
sulfide gas levels in livestock production facilities by up to 75
percent and can reduce ammonia levels by 40 percent.

AUDIENCE: Pork producers; large scale producers with
operations relatively close to neighbors or residential
communities where odor control is critical; rural community
members, including dealers.

MERIT: The Scotts Company/Lord, Sullivan and Yoder

REGIONAL WINNERS:
Bayer Corporation, Crop Protection/Valentine Radford
EarthScan Network Inc./CMF&Z
Case IH/Cramer -- Kraselt
Agway Agriculture Products/Latorra, Paul & McCann
Syngenta/TBWA/Chiat/Day
Syngenta/Colle & McVoy/Wernimont & Paullus
Zeneca Ag Products/Bader Rutter & Associates, Inc.

Black & White or Color Spread -- Series

CLIENT:
DuPont Agricultural

AGENCY:
Saatchi & Saatchi Rowland,
Fairport, NY -- Jane
Balcerek

MESSAGE: n/a

AUDIENCE: n/a

MERIT: Agriliance/Colle & McVoy

REGIONAL WINNERS:
PCS Sales/Fergus & Associates, Inc.
John Deere Ag Marketing Center/In-house
Zeneca Ag Products/Bader Rutter & Associates, Inc.
Zeneca Ag Products/Bader Rutter & Associates, Inc.
American Angus Association/In-house
New Holland North America, Inc./Hamilton Gregory Advertising

Black & White or Color
Single-page Ad -- Single

CLIENT:
Ecolab, St. Paul, Minn. -- Steve
Pasek

AGENCY:
Paulsen Marketing
Communications, Sioux Falls,
S.D. -- Dort Keiper, Greg Guse,
Bryan Bjerke, Mike Dowling

MESSAGE: Artec provides
effective protection against
mastitis-causing organisms
under harsh cold and wet
conditions.

AUDIENCE: Dairy producers in midwest and northeastern
states.

MERIT: Dow AgroSciences LLC/Bader Rutter &
Associates, Inc.

REGIONAL WINNERS:
Pfizer Animal Health/Colle & McVoy
Golden Harvest Seeds Inc./Stephens & Associates Advertising
The Andersons Inc./Lord, Sullivan and Yoder
Caterpillar Agricultural Products, Inc./Rhea & Kaiser Marketing
  Communications
FMC Corporation/The Martin Agency
Bayer Corporation, Crop Protection/Valentine Radford
Land O'Lakes/Farmland Feed/Colle & McVoy

Three-or-more-page Unit

CLIENT:
Monsanto, St. Louis -- E.J.
Coble-Penning

AGENCY:
Osborn & Barr
Communications, Clayton, Mo.
-- Jeff Whetstine, Saundra
Campbell, Robin Faszold, Bob
Wells, Jenni Ruble, Nikki Diller

MESSAGE: The protection of
Bollgard provides higher yields
from the same fields.

AUDIENCE: 250+ acre cotton growers.

MERIT: Zeneca Ag Products/Bader Rutter & Associates, Inc.

REGIONAL WINNERS:
IMC Global Operations Inc./Bader Rutter/Meister
  Publishing Co.
Hohenberg Bros. Co./Meister Publishing Co.

Black & White or Color
Single-page Ad -- Series

CLIENT:
United Agri Products,
Greeley, Colo. -- Debi
Kerns

AGENCY:
NKH&W, Inc., Kansas
City, Mo. -- Jeremy
Povenmire, Jack
Swearengin

MESSAGE: By starting
with Starane, you will get weed control and yields like you've
never seen before.

AUDIENCE: Wheat growers who farm more than 500 acres.

MERIT: T-Systems International, Inc./Lorenz Advertising

REGIONAL WINNERS:
New Holland North America, Inc./DLD Advertising
Golden Harvest Seeds Inc./Stephens & Associates Advertising
Garst Seed Company/Solutions Inc. (Results Through
  Creative Marketing)
Mycogen Seeds/Bader Rutter & Associates Marketing & Sales
  Communications
John Deere Credit/Lord, Sullivan and Yoder
Pioneer Hi-Bred International/McCormick Advertising
  Agency, Inc.
Griffin L.L.C./Maria Mirsky/Associates, Inc.

Less-than-one-page Black & White
or Color Ad -- Single

CLIENT:
Enza Zaden North
America, Salinas,
Calif. -- Shannon
Pike

AGENCY:
Lorenz Advertising,
San Diego, Brian
Lorenz

MESSAGE: Enza
Zaden has utilized
state-of-the-art breeding technology and experience in
creating a premium variety -- Orion.

AUDIENCE: Pepper growers in Florida.

MERIT: Mycotech Corporation/The Duff Company

REGIONAL WINNERS:
Philip Morris Management Corp./Morgan&Myers/
  The Barkin Group
Agriliance/Colle & McVoy
Malcolm Media Ag Publishing/In-House
Griffin L.L.C./Maria Mirsky Associates, Inc.
Ritchie Industries/CMF&Z
Shur-Gain USA, Inc./Eric Mower and Associates, Inc.

Black & White Print Ad

CLIENT:
John Deere, Lenexa, Kan. -- Brent
Bartels

AGENCY:
Osborn & Barr
Communications, Kansas City,
Mo. -- Luke McKelvie, Nigel
Morley, David Jones

MESSAGE: John Deere is
saving you a "seat" at the upcoming
John Deere Day
celebration; join them to
celebrate the future of agriculture and its people at John Deere
Day 2001.

AUDIENCE: John Deere's current and potential customers.

MERIT: Farm Bureau Financial Services/Strategic America

REGIONAL WINNERS:
Garst Seed Company/Solutions inc. Results Through Creative
  Marketing
Southern States Cooperative, Inc./In-house
HYTEST Seeds, Division of Land O'Lakes/The Duff Company
Southern States Cooperative, Inc./in-house
CryoPort Systems LLC/Charleston/Orwig, Inc.

Less-than-one-page Black & White
or Color Ad -- Series

CLIENT:
The Scotts Company,
Marysville, Ohio -- Don
Brougher

AGENCY:
Lord, Sullivan and Yoder,
Columbus, Ohio -- Carol
McCracken

MESSAGE: Contec
products have multiple
benefits.

AUDIENCE: Golf course superintendents and distributors.

MERIT: Mountain Plains Farm Credit
Services/Armstrong/Shank Advertising Agency

REGIONAL WINNERS:
Mycotech Corporation/The Duff Company
Malcolm Media Ag Publishing/In-House
T-Systems International, Inc./Lorenz Advertising
Shur-Gain USA, Inc./Eric Mower and Associates, Inc.
Wells Fargo/Paulsen Marketing Communications
Bioproducts, Inc./Jones and Thomas, Inc.
Syngenta/Studio Swoap
Kent Feeds/CS&AAdvertising

Trade Publication Ad -- Single

CLIENT:
Farmland Industries, Inc.
Corporate Communications,
Kansas City, Mo. -- Sheryln
Manson

AGENCY:
Barkley Evergreen & Partners,
Kansas City, Mo. -- Brian
Brooker, Steve Spencer, Brad
Jungles, Mike Rocco, Andy
Ernsting

MESSAGE: Farmland
Industries, beyond their well-known food brand, is a leading
Kansas City company with a strong history and a bright future
as a diverse, progressive agribusiniess.

AUDIENCE: The Kansas City business community.

MERIT: Valent U.S.A. Corporation/Biggs-Gilmore
Communications

REGIONAL WINNERS:
Griffin L.L.C./Maria Mirsky/Associates, Inc.
Bayer Corporation, Crop Protection/Valentine Radford
IMC Global/Bader Rutter & Associates, Inc.

Trade Pulication Ad -- Series

CLIENT:
Agriliance,
Inver Grove
Heights, Minn.
-- Annette
Degnan


AGENCY:
Colle & McVoy,
Minneapolis,
Minn. -- Scott
Kington

MESSAGE: Farmer- and dealer-owned Agriliance has the
most extensive agronomic resources in the country, all
committed to the long-term success of dealers and farmers.

AUDIENCE: Dealers who sell agronomic products to
independent farmers.

MERIT: mPower3, Inc./Creative Communications Network, Inc.

REGIONAL WINNERS:
CoBank/In-house
Elanco Animal Health/5MetaCom
CHS Cooperatives/Colle & McVoy
Syngenta/Meister Custom Communications

Unique Print Advertising

CLIENT:
BASF, Research
Triangle Park, N.C. -- Larry
Lintner

AGENCY:
Miller Meester
Advertising, Minneapolis,
Minn. -- Maverick
Engelhart, art dir; Mike
Butler, acct exec; Chuck
Bartle, copywriter

MESSAGE: To build awareness of the brand and the main
message.

AUDIENCE: Soybean growers who use a burndown herbicide
in the Delta.

MERIT: IMC Feed Ingredients/Charleston|Orwig, Inc.

REGIONAL WINNERS:
Bayer Corporation, Crop Protection/Valentine Radford
Monsanto Dairy Business/CORE
Syngenta/TBWA/Chiat/Day
Zeneca Ag Products/Bader Rutter & Associates, Inc.
Shur-Gain USA, Inc./Eric Mower and Associates, Inc.

Radio -- Single

CLIENT:
BASF, Research
Triangle Park,
N.C. -- Larry
Lintner

AGENCY:
Miller Meester
Advertising,
Minneapolis,
Minn. -- Leigh
Thiel, acct exec;
Chuck Bartl,
copywriter

MESSAGE: Pursuit provides key weed control.

AUDIENCE: Soybean growers in the northern and southern
Corn Belts.

MERIT: BASF/Miller Meester Advertising

REGIONAL WINNERS:
Fort Dodge Animal Health/Latorra, Paul & McCann
Zeneca Ag Products/Bader Rutter & Associates, Inc.
Kent Feeds/CS & AAdvertising
BASF Corporation/Dudnyk
BASF Corporation/Brighton
BASF Corporation/Brighton

Television -- Single

CLIENT:
Aventis
CropScience,
Research Triangle
Park, N.C. -- Rob
Phillips

AGENCY:
Rhea & Kaiser
Marketing
Communications,
Naperville, Ill. -- Brian
Rund

MESSAGE: REGENT can increase yields and has excellent
insect control while offering convenience in a low-dose liquid
formulation.

AUDIENCE: Corn growers, dealers and influencers.

MERIT: BASF/Miller Meester Advertising

REGIONAL WINNERS:
Zeneca Ag Products/Bader Rutter & Associates
Bayer Corporation, Crop Protection/Valentine Radford
New Holland North America, Inc./Max Films
Zeneca Ag Products/Bader Rutter & Associates, Inc.
Monsanto/Osborn & Barr Communications
Kubota Tractor Corporation/Paulsen Marketing

Radio -- Series

CLIENT:
BASF, Research
Triangle Park,
N.C. -- Larry
Lintner

AGENCY:
Miller Meester
Advertising,
Minneapolis, Minn.
-- Leigh Thiel, acct
exec; Randy Mork,
copywriter

MESSAGE: Reinforcing the established brand image of
Squadron while communicating a price decrease message.

AUDIENCE: Soybean growers in the Delta.

MERIT: BASF/Miller Meester Advertising

REGIONAL WINNERS:
Dairyland Seed Co./Charleston|Orwig, Inc.
Syngenta/Colle & McVoy
FMC Corporation/The Martin Agency
Cattlemen's Beef Board/National Cattlemen's Beef
  Association/Osborn & Barr Communications
Zeneca Ag Products/Bader Rutter & Associates, Inc.

Television -- Series

CLIENT:
Aventis
CropScience,
Research Triangle
Park, N.C. -- Rob
Schrick

AGENCY:
Rhea & Kaiser
Marketing
Communications,
Naperville, Ill. -- Brian
Rund

MESSAGE: BALANCE pre-corn herbicide provides broad-spectrum
weed control with the amazing power of recharge.

AUDIENCE: Corn growers, dealers and influencers.

MERIT: Pioneer Hi-Bred International/McCormick Advertising
Agency, Inc.

REGIONAL WINNERS:
New Holland North America, Inc./Max Films
Nebraska Soybean Board/DeCola Productions
BASF/Miller Meester Advertising
New Holland North America, Inc./Max Films
Saatchi and Saatchi for DuPont/Farm Journal Electronic Media
Valmont Irrigation/Kahler & Company

Audio/Visual Presentation -- Total Budget
Less Than $50,000

CLIENT:
John Deere Ag
Marketing Center,
Lenexa, Kan. -- David
Pauli

AGENCY:
In-house

MESSAGE: John
Deere offers high
productivity
precision farming products and technology in a non-threatening,
user friendly manner.

AUDIENCE: An estimated 300,000 John Deere customers
who attend the annual Deere Day events at John Deere
dealerships across North America, each with an interest in
precision farming and what John Deere has to offer.

MERIT: ABS Global/Madison Productions, Inc.

REGIONAL WINNERS:
Pioneer Hi-Bred International/McCormickAdvertising Agency, Inc.
Land O'Lakes Farmland Feed/Colle & McVoy
New Holland North America, Inc./Metro Video Productions
New Holland North America, Inc./Max Films
ABS Global/Madison Productions, Inc.
John Deere/Osborn & Barr Communications

Satellite Delivery -- Single
or Multiple Screen

CLIENT:
Elanco Animal Health,
Indianapolis, Ind. -- Glenda
Borcher

AGENCY:
5MetaCom, Indianapolis,
Ind. -- Chris Wirthwein

MESSAGE: Tylan
Injection fights
pneumonia caused by
Pasteurella, helps get
pigs with Mycoplasmal arthritis back on their feet and helps
with enteric disease like dysentery.

AUDIENCE: Pork producers and other DTN users in the pork
industry.

MERIT: Elanco Animal Health, Cattle Business
Unit/McCormick Advertising Agency, Inc.

REGIONAL WINNERS:
Elanco Animal Health/5MetaCom
Data Transmission Network/In-house
Dow AgroSciences/Bader Rutter & Associates, Inc.
Firestone Agricultural Tire Company/KN Integer

Audio/Visual Presentation -- Total Budget
More Than $50,000

CLIENT:
John Deere,
Lenexa, Kan. -- Brent
Bartels

AGENCY:
Osborn & Barr
Communications,
Kansas City, Mo.
-- Luke McKelvie,
Laura Crowley

MESSAGE: An
overall single "theme" of hope runs throughout each transition
and component of all John Deere Day celebrations -- hope for
the future in general, with a tie into agriculture.

AUDIENCE: John Deere Day customer appreciation
celebration attendees.

MERIT: Zeneca Ag Products/Bader Rutter & Associates, Inc.

REGIONAL WINNERS:
New Holland North America, Inc./Image Brokers
Bayer Corporation, Crop Protection/Valentine Radford

Internet Web Site -- Directed to Farmers

CLIENT:
Novartis Crop Protection,
Greensboro, N.C. -- Kim
Dawson

AGENCY:
Trent-Jones, Inc.,
Princeton, N.J. -- Alex Trent,
Stephen Bleezarde

MESSAGE: Apply Duall II
MAGNUM in the fall and
save time in the spring
without sacrificing weed
control.

AUDIENCE: Corn growers in fall-applied Dual target
geography of Iowa, northern Nebraska, South Dakota,
Minnesota and northern Illinois.

MERIT: icorn.com/5MetaCom

REGIONAL WINNERS:
EDEN Bioscience Corporation/Charleston/Orwig, Inc.
Barkley Seed, Inc./Lorenz Advertising
Aventis CropScience/Rhea & Kaiser Marketing Communications
Ritchie Industries/CMF&Z
Land O'Lakes Animal Milk Products Company/Colle & McVoy
Cactus Feeders/McCormick Advertising Agency, Inc.
Bayer Corporation, Crop Protection/Valentine Radford/VML

Internet Web Site -- Directed
to Agribusiness Agencies

CLIENT:
Seaboard Farms Inc.,
Shawnee Mission, Kan.

AGENCY:
McCormick Advertising
Agency, Inc., Kansas
City, Mo. -- Mark Perrin

MESSAGE: The
Seaboardpork.com
Web site
communicates the importance of quality in PrairieFresh
products, offers retail and wholesale buyers the materials and
resources they need to promote and sell products and
provides related pork industry news.

AUDIENCE: Retailers, wholesalers and Seaboard employees.

MERIT: CHS Cooperatives/Colle & McVoy

REGIONAL WINNERS:
Farm Journal Electronic Media/In-house
Syngenta/Trent-Jones, Inc.
Case IH application equipment/Morgan&Myers
Roche Vitamins Inc./Trent-Jones, Inc.
Malcolm Media Ag Publishing/In-house

Digital Presentation

CLIENT:
Bobcat Company,
West Fargo, N.D.
-- John Walsh

AGENCY:
Flint
Communications,
Inc., Fargo, N.D.
-- Donovan
Kolness

MESSAGE: Educate consumers about the advantage of
Bobcat equipment.

AUDIENCE: Advertising customers.

MERIT: PCS Sales, Feed Products/Fergus & Associates, Inc.

REGIONAL WINNERS:
CyberCrop.com, Incorporated/McCormick Advertising
  Agency, Inc.
Livestock Marketing Association/Bryant, Lahey & Barnes, Inc.
Malcolm Media Ag Publishing/In-house
Aventis CropScience/Rhea & Kaiser Marketing
  Communications
Syngenta/Image Works

Web Advertising Campaign

CLIENT:
NC+ Hybrids, Lincoln, Neb.
-- Ken Anderson

AGENCY:
Swanson Russell
Associates, Lincoln, Neb. -- Sam
Sidner, Darren Brickel,
Parket Stoner

MESSAGE: The new NC+
product line offers you all
the technology of the largest
seed companies, with genetics, agronomic support and
performance that equal those of any product line in the
industry. NC+ is an independent, farmer-owned seed
company, so you have the reassurance of knowing that
products were developed and selected to benefit farmers, not
shareholders or a parent corporation.

AUDIENCE: Small to large family farming operations and
buyers for medium-sized corporate farming operations; NC+
dealers and district sales managers.

MERIT: Elanco Animal Health/5MetaCom

REGIONAL WINNERS:
Elanco Animal Health/5MetaCom

Response-generating Direct Mail -- Single

CLIENT:
John Deere,
Lenexa, Kan. -- Genny
Zokal,
Mike Gustafson,
Chris Whitehead

AGENCY:
Osborn & Barr
Communications,
Kansas City, Mo.
-- Kate Wildeman,
Nigel Morley,
Laura Crowley, Randy Freese

MESSAGE: Providing appropriate information on advertising
programs available to John Deere dealers and gathering
enollment into these programs for 2001.

AUDIENCE: John Deere dealers.

MERIT: BASF Corporation/Brighton

REGIONAL WINNERS:
Dow AgroSciences/CM F&Z
Syngenta/RSVP Communications
Rohm and Haas/Al Paul Lefton Co.
Syngente/Relationship Marketing, Inc.
DirectAg.com/Biggs/Gilmore Communications
BASF/Miller Meester Advertising

Response-generating Direct Mail -- Series

CLIENT:
Degussa-Huls
Corporation, Ridgefield
Park, N.J. -- Helen
Bongiorno, Gerhard
Himmel

AGENCY:
Davis Harrison Dion,
Chicago -- Bob Dion,
Doug Davis, Jennifer
Mazzoni

MESSAGE: Introducing Biolys, a new lysine product, to the
poultry and swine feed additives industries; establish a
recognizable brand and stir up sales leads.

AUDIENCE: Feed suppliers, nutritionist, hog and poultry
producers.

MERIT: New Holland North America, Inc./Hamilton Gregory
Advertising

REGIONAL WINNERS:

AgWeb.com, Inc./NeuVision Virtual Group
BASF/Miller Meester Advertising
Kennedy and Coe, LLC/Armstrong/Shank Advertising Agency
John Deere Ag Marketing Center/In-house
Uniroyal Chemical Company/Fruehling Communications
Philip Morris Management Corp./Morgan&Myers/
  The Barkin Group

Outbound Only Direct Mail -- Single
or Series Mailing

CLIENT:
PCS Sales,
Saskatoon, SK -- Jerry
Streisel

AGENCY:
Fergus &
Associates, Inc.,
Des Plaines, Ill. -- Brian K. Peters

MESSAGE: It's one thing to tell someone you're listening; it's
quite another to encourage feedback from your customers to
prove you are listening. Pre-paid calling cards and the digicard
electronic presentation offer the ag dealer an opportunity to
provide feedback.

AUDIENCE: Fertilizer and ag chem retailers.

MERIT: Zeneca Ag Products/Bader Rutter & Associates, Inc.

REGIONAL WINNERS:
National Pork Producers Council/CMF&Z
New Holland North America, Inc./DLD Advertising
Bayer Corporation/Stephens & Associates Advertising
CPG Nutrients/Latorra, Paul & McCann
Zeneca Ag Products/Bader Rutter & Associates, Inc.
Pace International/Fruehling Communications
United Agri Products/NKH&W, Inc.

Outbound Only Direct Mail -- Single
Element

CLIENT:
AMVAC,
Brandon, Miss. -- Billy
Hines

AGENCY:
Marls West &
Baker Inc.,
Jackson, Miss. -- Peter
Marks

MESSAGE:
Bidrin 8 is the
insecticide that kills more insects harmful to cotton than any
other insecticide on the market.

AUDIENCE: Crop consultants within specified zip codes.

MERIT: BASF/Miller Meester Advertising

REGIONAL WINNERS:
BASF Corporation/Brighton
Bayer Corporation, Crop Protection/Valentine Radford
Liberty National Bank/Hickman + Associates
Bayer Crop Protection Canada/AdFarm
Dow AgroSciences/CMF&Z

Multimedia Direct/Targeted Campaign

CLIENT:
Monsanto Dairy
Business, St.
Louis -- Tonia
Keppenaal, Pam
Strifler

AGENCY:
CORE, St. Louis,
Mo. -- Jen
Salava, art dir;
J.C. Dillon, acct
exec; Wade Paschall, copywriter

MESSAGE: POSILAC 1 STEP can help producers increase
their dairy's profits by $5 per cow every two weeks -- in any
economic environment.

AUDIENCE: Dairy producers.

MERIT: United Agri Products/NKH&W, Inc.

REGIONAL WINNERS:
AgWeb.com, Inc./CMF&Z
Zeneca Ag Products/Bader Rutter & Associates, Inc.

Outdoor Advertising

CLIENT:
Pioneer Hi-Bred
International,
Johnston, Iowa
-- Dan Buck

AGENCY:
McCormick
Advertising
Agency, Inc.,
Kansas City, Mo.
-- Steve Fink

MESSAGE: Pioneer brand soybeen varieties lead the industry
in performance and grower acceptance.

AUDIENCE: Soybean growers in key states.

MERIT: NC+ Hybrids/Swanson Russell Associates

REGIONAL WINNERS:
Zeneca Ag Products/Bader Rutter & Associates
Aventis CropScience/Rhea & Kaiser Marketing Communications
Garst Seed Company/Solutions Inc. (Results Through
  Creative Marketing)
Aventis CropScience/Rhea & Kaiser Marketing Communications
Zeneca Ag Products/Bader Rutter & Associates
Syngenta/TBWA/Chiat/Day

Collateral -- Customer Brochure or
Catalog -- Series

CLIENT:
AGCO
Corporation,
Duluth, Ga. -- Greg
Robertson

AGENCY:
In-house

MESSAGE:
With revolutionary technology, Fendt can literally change
farming as you know it; it is unlike anything yet seen by the
farming industry.

AUDIENCE: Large, expanding, progressive farmers who run
large high-income operations, who own several pieces of
equipment and especially those who can be characterized as
early adopters or exceptionally technology minded.

MERIT: Farm Credit Services of America/Meyocks & Priebe
Advertising

REGIONAL WINNERS:
Zeneca Ag Products/Bader Rutter & Associates, Inc.
Zeneca Ag Products/Bader Rutter & Associates, Inc.
John Deere Ag Marketing Center/In-house

Collateral -- Customer Brochure or
Catalog -- Single

CLIENT:
BASF, Research
Triangle Park, N.C.
-- Larry Litner

AGENCY:
Miller Meester
Advertising,
Minneapolis, Minn.
-- Maverick
Engethart, art dir;
Dean Broadhead,
acct exec; Chuck
Bartl, copywriter

MESSAGE: Backdraft is burndown with residual.

AUDIENCE: Retailers and Roundup Ready soybean growers
in the Southern Corn Belt and the Delta regions.

MERIT: BASF Corporation/Brighton

REGIONAL WINNERS:
Valent BioSciences Corporation/Meyocks & Priebe Advertising
John Deere Ag Marketing Center/In-house
Griffin L.L.C./Maria Mirsky Associates, Inc.
Syngenta/Studio Swoap
SOYGENETICS, LLC/5MetaCom
Rooster.com/Lessing-Flynn Advertising

Collateral -- Brochure or Catalog -- Dealer/Sales
Rep

CLIENT:
BASF
Corporation,
Research
Triangle Park,
N.C. -- Paul
Redhage

AGENCY:
Brighton,
Clayton, Mo. -- Christine
M. Nieland

MESSAGE: Technical use reference.

AUDIENCE: Dealers and growers.

MERIT: Enza Zaden North America/Lorenz Advertising

REGIONAL WINNERS:
GROWMARK, Inc./Rhea & Kaiser Marketing Communications
Cenex Harvest States/Country Energy/Colle & McVoy
Pfizer Animal Health/Colle & McVoy
John Deere/Osborn & Barr Communications
DirectAg.com/Biggs/Gilmore Communications
Syngenta/Boulton Advertising
Ritchie Industries/CMF&Z

Collateral -- Brochure or Catalog -- Influencer

CLIENT:
Iowa FFA Foundation, Des
Moines, Iowa -- Mary Boote

AGENCY:
Meyocks & Priebe
Advertising, West Des
Moines, Iowa -- Shannon
Latham

MESSAGE: Iowa FFA
members and agricultural
education students need a center for hands-on learning,
leadership development and personal growth.

AUDIENCE: Alumni and friends of the FFA, as well as Iowa
business and philanthropic leaders who are likey to contribute
to The Enrichment Center; news media who will report about
the fundraising campaign, the groundbreaking ceremony and
construction of the center.

MERIT: New Holland North America, Inc./Partners Design, Inc.

REGIONAL WINNERS:
Bayer Corporation, Crop Protection/Valentine Radford
Zeneca Ag Products/Bader Rutter & Associates, Inc.
Elanco Animal Health/5MetaCom
Iowa Corn Promotion Board/CMF&Z
Southern States Cooperative, Inc./In-house
Nebraska Corn Board/David & Associates

Collateral -- Exhibit/Display

CLIENT:
Monsanto, St. Louis -- Hector
Absi, Michael
Hanson

AGENCY:
Osborn & Barr
Communications,
Clayton, Mo. -- Angela
MacBryde, Carla Werk

MESSAGE: Showing
California growers
how involved Monsanto is in the California agriculture
business.

AUDIENCE: 40,000 growers and dairymen.

MERIT: Ohio Soybean Council/Osborn & Barr Communications

REGIONAL WINNERS:
Malcolm Media Ag Publishing/In-house
DirectAg.com/Colle & McVoy
Iowa Corn Promotion Board/CMF&Z
Ohio Seed Improvement Association/In-house

Collateral -- Point-of-purchase Material

CLIENT:
FMC Corporation,
Philadelphia, Pa. -- Shelley
Woods

AGENCY:
The Martin Agency,
Richmond, Va. -- Sidney
Norton

MESSAGE:
Pounce insecticide
takes care of your
pests at about half the cost of other leading insecticides.

AUDIENCE: Corn growers in Missouri, Kentucky and Illinois.

MERIT: AGCO Corporation/In-house

REGIONAL WINNERS:
United Soybean Board/Osborn & Barr Communications
National Pork Producers Council/CMF&Z
mPower3, Inc./Creative Communications Network, Inc.
Zeneca Ag Products/Bader Rutter & Associates, Inc.
Woods Equipment Company/Charleston|Orwig, Inc.
BASF/Miller Meester Advertising

Collateral -- Premium/Specialty

CLIENT:
Agriliance, Inver Grove
Heights, Minn. -- Annette
Degnan

AGENCY:
Colle & McVoy,
Minneapolis, Minn. -- Kenna
Rathai

MESSAGE: Use Barrier
and you'll feel better about
raising hogs; soybean-based Barrier can reduce hydrogen
sulfide gas levels in livestock production facilities by up to 75
percent and can reduce ammonia levels by 40 percent.

AUDIENCE: Pork producers; large scale producers with
operations relatively close to neighbors or residential
communities where odor control is critical; rural community
members, including dealers.

MERIT: Bayer Corporation, Crop Protection/Valentine Radford

REGIONAL WINNERS:
Dow AgroSciences/CMF&Z
Aventis CropScience/Rhea & Kaiser Marketing Communications
Monsanto/Osborn & Barr Communications
Zeneca Ag Products/Bader Rutter & Associates, Inc.
Dow AgroSciences/CMF&Z

Advertising to Agribusiness -- Ad

CLIENT:
Latorra, Paul & McCann,
Syracuse, N.Y. -- Lou
Latorra

AGENCY:
In-house

MESSAGE: Latorra, Paul &
McCann has the product
and industry expertise to
create targeted
communications programs
for your customers.

AUDIENCE: Agribusiness companies.

MERIT: Osborn & Barr Communications/In-house

REGIONAL WINNERS:
Hoard's Dairyman/Nelson & Schmidt
Hoard's Dairyman/Nelson & Schmidt
Farm Journal Corporation/Akel & Associates
Malcolm Media Ag Publishing/In-house
Meyocks & Priebe Advertising/In-house
Intertec Publishing/Charleston|Orwig, Inc.
High Plains Journal/John Volk & Associates

Advertising to Agribusiness -- Campaign

CLIENT:
Hoard's
Dairyman, Fort
Atkinson, Wisc. -- Gary
Vorpahl

AGENCY:
Nelson &
Schmidt,
Milwaukee,
Wisc.-- Doug
Page

MESSAGE: Have fun, create interaction with target audience,
present Hoard's Dairyman as a contemporary, "hip" media
source and demonstrate in-depth industry involvement.

AUDIENCE: Client marketing managers and key advertising
agency personnel.

MERIT: High Plains Journal/John Volk & Associates

REGIONAL WINNERS:
Bridge Communications/In-house
Malcolm Media Ag Publishing/In-house
5MetaCom/In-house

Advertising to Agribusiness -- Direct
Mail/Media Kit

CLIENT:
Hoard's
Dairyman, Fort
Atkinson, Wisc. -- Gary
Vorpahl

AGENCY:
Nelson &
Schmidt,
Milwaukee,
Wisc.-- Doug
Page

MESSAGE: Have fun, create interaction with target audience,
present Hoard's Dairyman as a contemporary, "hip" media
source and demonstrate in-depth industry involvement.

AUDIENCE: Client marketing managers and key advertising
agency personnel.

MERIT: Dudnyk/In-house

REGIONAL WINNERS:
Hoard's Dairyman/Nelson & Schmidt
Malcolm Media Ag Publishing/In-house
Iowa Farmer Today/Davis Harrison Dion
Armstrong/Shank Marketing, Advertising,
  Public Relations/In-house
High Plains Journal/John Volk & Associates
Chandler Ehrlich/In-house
Intertec Publishing/Charleston|Orwig, Inc.

Advertising to Agribusiness -- Premium/Specialty

CLIENT:
Malcolm Media
Ag Publishing,
Clovis, Calif. -- Mike
Lawless,
Dan Malcolm

AGENCY:
In-house

MESSAGE:
"Thank you" for
your business and Happy Holidays.

AUDIENCE: Advertisers and Advertising Age.

Overall Public Relations Program

CLIENT:
Bayer
Corporation,
Crop Protection,
Kansas City, Mo.
-- Susan York

AGENCY:
Valentine
Radford, Kansas
City, Mo. -- Illinois
Bladsel, acct
supervisor; Amanda Dame, sr acct mgr; Matt Reynolds, art dir;
David Jones, copywriter

MESSAGE: Bayer's Scout Smart Program positioned them as
a resource to cotton consultants and the university extension
influencer.

AUDIENCE: Cotton scouts from Texas and North Carolina
(approximately 600), university specialists and extension
agents (approximately 100 Beltwide) and cotton sources.

MERIT: DEKALB CHOICE GENETICS/Fleishman-Hillard, Inc.

REGIONAL WINNERS:
Syngenta/Trent-Jones, Inc.
Dow AgroSciences LLC/Gibbs & Soell, Inc.
Mississippi Phosphates Corporation/Malcolm Pirnie, Inc.
Farm Credit Services of Wisconsin/Meyocks & Priebe
  Advertising
IMC Global/Bader Rutter & Associates, Inc.

Public Affairs/Issues Management Program

CLIENT:
Farmland Industries,
Inc. Corporate
Communications,
Kansas City, Mo. -- David
Eaheart,APR;
Gina Bowman-Morrill,
Scott Shearer,
Sheryln Manson,
Drue Sander, Jesse
Sevcik, Sarah
Livingston, John
Haake

AGENCY:
In-house

MESSAGE: Farmland determined a need to educate
audiences about international trade issues so they would be
more likely to influence policy from a grass-roots level.

AUDIENCE: Farmland employees, Farmland farmer-owners,
policy-makers.

MERIT: Monsanto/Osborn & Barr Communications

Media Relations Program

CLIENT:
National Watermelon
Promotion Board,
Orlando, Fl. -- Samantha
Winters

AGENCY:
In-house

MESSAGE:
Watermelon offers
higher levels of lycopene
than tomatoes, as well
as Vitamin A and C, potassium, beta carotene and iron;
attention-getting carving ideas make watermelons fun to eat.

AUDIENCE: Consumers -- adults and children in the U.S. and
Canada, watermelon industry members, food editors and
reporters, dieticians, nutritionists, physicians and health
experts.

MERIT: Pioneer Hi-Bred International, Inc./Meyocks & Priebe
Advertising

REGIONAL WINNERS:
Iowa Corn Promotion Board/CMF&Z
Elanco Animal Health/5MetaCom
W.K. Kellogg Foundation/Hickman + Associates

Producer-funded Public Relations
Program to Ag Audiences

CLIENT:
National Pork Producers
Council, Clive, Iowa -- Cindy
Cunningham

AGENCY:
CMF&Z, Des Moines,
Iowa -- Bill
Brewer

MESSAGE: Educate pork
producers about the
checkoff-funded pork
promotions, including the "Pork. The Other White Meat"
advertising program.

AUDIENCE: Producers and importers who had marketed at
least one pig between August 17, 1999, and August 18, 2000
(including children).

MERIT: Iowa Soybean Promotion Board/In-house

REGIONAL WINNERS:
United Soybean Board/Osborn & Barr Communications
National Cattlemen's Beef Association/Trent-Jones, Inc.

Consumer Directed, Producer-funded
Public Relations Program

CLIENT:
Iowa Soybean
Promotion Board,
Urbandale, Iowa
-- Marv Wilson, Jo
Patterson

AGENCY:
Food
Professionals,
Inc., Vashon,
Wash. -- Dee
Munson

MESSAGE: Program was a resource for food editors of
consumer magazines, helping soybean farmers reach
shoppers with information pertaining to the awareness and
convenience of soyfoods.

AUDIENCE: Magazine food editors in New York City.

MERIT: National Watermelon Promotion Board/In-house

REGIONAL WINNERS:
Wisconsin Milk Marketing Board/In-house

Persuasive Writing -- Speech/Op Ed

CLIENT:
CHS Cooperatives, St.
Paul, Minn. -- Lani Jordan

AGENCY:
In-house

MESSAGE: Cenex
Harvest States will
continue to fund
cooperative education but
is seeking collaboration
and results-oriented programs.

AUDIENCE: 125 members of the Association of Cooperative
Educators at the annual conference.

MERIT: CHS Cooperatives/In-house

REGIONAL WINNERS:
United Soybean Board/Osborn & Barr Communications
CoBank/In-house
Philip Morris Management Corp./Morgan&Myers/
  The Barkin Group
Philip Morris Management Corp./Morgan&Myers/
  The Barkin Group

News or Feature Article -- Trade

CLIENT:
Pharmacia & Upjohn
Animal Health,
Kalamazoo, Mich. -- Joe
Burkett

AGENCY:
Morgan&Myers,
Waterloo, Iowa -- Jennifer
Stewart
Deppe

MESSAGE: Naxcel, as part of a baby pig management program,
can reduce infection, leading to healthier and heavier piglets.

AUDIENCE: Swine producers and their consultants who are
readers of National Hog Farmer.

MERIT: Bayer Corporation, Crop Protection/Valentine Radford

REGIONAL WINNERS:
Farm Credit Services of Wisconsin/Meyocks & Priebe
  Advertising
Case IH/Morgan&Myers/The Barkin Group
Aventis CropScience/Rhea & Kaiser Marketing Communications
IMC Global/Bader Rutter & Associates, Inc.
National Watermelon Promotion Board/In-house
Case IH application equipment/Morgan&Myers
Caterpillar/Colle & McVoy
Aventis CropScience/Rhea & Kaiser Marketing Communications

Event -- Single Day

CLIENT:
Pharmacia & Upjohn Animal
Health/Vance Publishing,
Kalamazoo, Mich. -- Jim
Brewer, Joe Burkett,
Cliff Becker

AGENCY:
Morgan&Myers, Waterloo,
Iowa -- Janine Whipps,
Maureen Hanson,
Kara Tussev

MESSAGE: Research enhanced a broad effort to build
customer satisfaction and brand loyalty.

AUDIENCE: Practicing food animal veterinarians who
primarily focus on dairy, food animal veterinary students
interested in dairy practice.

MERIT: Bayer Corporation, Crop Protection/Valentine Radford

REGIONAL WINNERS:
Wisconsin Milk Marketing Board/Stephan & Brady, Inc.
Osborn & Barr Communications/In-house
Pioneer Hi-Bred International, Inc./Meyocks & Priebe Advertising
Wisconsin Milk Marketing Board/Morgan&Myers
Aventis CropScience/Rhea & Kaiser Marketing Communications

Event -- More Than One Day

CLIENT:
BASF, Research
Triangle Park, N.C. -- Larry
Lintner

AGENCY:
Miller Meester
Advertising,
Minneapolis, Minn. -- April
Anderson

MESSAGE: Extreme
Machine promotion built
awareness of a new product in a competitive market and
created an environment to drive late season sales.

AUDIENCE: Soybean growers and farm retailers in the
northern Corn Belt.

MERIT: Bayer Corporation, Crop Protection/Valentine Radford

REGIONAL WINNERS:
CryoPort Systems LLC/CharlestonIOrwig, Inc.
The Iams Company/Fleishman-Hillard, Inc.
Syngenta/Trent-Jones, Inc.
U.S. Borax Inc./Charleston|Orwig, Inc.
Elanco Animal Health/McCormick Advertising Agency, Inc.

Company & Association Newsletter -- Directed
to Dealers, Distributors, Sales
Reps, Veterinarians, etc.

CLIENT:
Syngenta (formerly Novartis)

AGENCY:
Weber Shandwick Worldwide

MESSAGE: Syngenta, with strong
existing products and an excellent
new product pipeline, is the leading
crop protection chemical company
for deciduous fruit and nut
markets.

AUDIENCE: Pest control advisors.

MERIT: Pioneer Hi-Bred International/McCormick Advertising
Agency, Inc.

REGIONAL WINNERS:
Bayer Corporation, Crop Protection/Valentine Radford
Mycogen Seeds/Bader Rutter & Associates Marketing & Sales
  Communications
Monsanto/Osborn & Barr Communications
Valent BioSciences Corporation/Meyocks & Priebe Advertising
Rohm and Haas Company/Al Paul Lefton Company
BASF Corporation/Dudnyk Public Relations

Company & Association Newsletter -- Directed
to Farmers, Ranchers, Growers

CLIENT:
Wisconsin Milk Marketing
Board, Madison, Wisc. -- Ken
McKenzie

AGENCY:
Morgan&Myers, Jefferson,
Wisc. -- Pete Thompson

MESSAGE: Wisconsin
dairy producers are well-informed
and have an
understanding of and commitment to the purpose and direction
of the Wisconsin Milk Marketing Board.

AUDIENCE: Wisconsin dairy farmers; dairy industry opinion
leaders and influentials.

MERIT: Dow AgroSciences/Bader Rutter & Associates

REGIONAL WINNERS:
Uniroyal Chemical Company/Fruehling Communications
BASF/Miller Meester Advertising
Delta and Pine Land Company/Mangan Holcomb Rainwater
  Culpepper
John Deere/Osborn & Barr Communications
New Holland North America, Inc./In-house
Diamond of California/Jamie K. Hartshorn Communications
Syngenta/Weber Shandwick Worldwide

External Company and Association -- Magazine

CLIENT:
Case IH, Racine, Wisc. -- Claudia
Garber

AGENCY:
Cygnus Business Media,
Fort Atkinson, Wisc. -- Steve
Davidson

MESSAGE: Farm Forum
provides full-time agricultural
producers with information
about Case IH equipment, trends in agriculture and other
growers' experiences to help them successfully manage their
farm businesses.

AUDIENCE: Full-time agricultural producers grossing in
excess of $100,000 in revenues from crops or livestock.

MERIT: CHS Cooperatives/Colle & McVoy

REGIONAL WINNERS:
Gehl Company/The Brady Marketing Group
New Holland North America, Inc./In-house
Iowa Soybean Association/In-house
Diamond of CaliforniaJJamie K. Hartshorn
Communications/Blue Cat Studio
Valmont Irrigation/Fieldhagen Publishing
DeLaval/McCormick Advertising Agency, Inc.

Internal Company Publication

CLIENT:
CHS
Cooperatives, St.
Paul, Minn. -- Jessica
Lamker

AGENCY:
Colle & McVoy,
Minneapolis,
Minn. -- Cynthia
Clanton

MESSAGE: Publication promoted local co-op growth,
profitability, enhanced customer service and supported
benefits of a strong Cenex Harvest States/Land O'Lakes
cooperative system.

AUDIENCE: Cooperative driven by a board of directors,
usually local farmers.

MERIT: Valmont Industries/CMF&Z

REGIONAL WINNERS:
Royster-Clark, Inc./In-house
Farmland Industries, Inc. Corporate Communications/In-house
Archer Daniels Midland/Jones and Thomas, Inc.

Radio/Audio News

CLIENT:
Iowa Soybean
Association,
Urbandale, Iowa
-- Jo Patterson

AGENCY:
In-house

MESSAGE: Iowa
Soybean
Association is
providing the
latest information
on soybean production and the soybean industry to producers.

AUDIENCE: Soybean producers in each Iowa county and in
portions of South Dakota, Nebraska, Kansas, Missouri, Illinois,
Wisconsin and Minnesota (90,972 farms).

MERIT: Syngenta/Trent-Jones, Inc.

Company Publication -- Annual Report

CLIENT:
CHS
Cooperatives,
Inver Grove
Heights, Minn. -- Lani
Jordan

AGENCY:
Colle & McVoy,
Minneapolis,
Minn. -- Cynthia
Clanton

MESSAGE: Annual report provided an overview of the
financial and business results achieved in fiscal 1999.

AUDIENCE: Cenex Harvest States farmer-members and all
other interested parties.

MERIT: Dairy Management Inc./CMF&Z

REGIONAL WINNERS:
Mississippi Chemical Corporation/Maris West & Baker Inc.
Diamond of California/Tackett-Barbaria Design Group
Farmland Industries, Inc. Corporate Communications/In-house
Wisconsin Milk Marketing Board/Morgan&Myers
CoBank/In-house
Cooperative Credit Company/Paulsen Marketing
  Communications

Television News

CLIENT:
United Soybean
Board, Clayton,
Mo. -- Mike Orso

AGENCY:
Osborn & Barr
Communications
and Baxter
Communications,
Indianapolis, Ind.
-- Brian Baxter

MESSAGE: United Soybean Board is informing soybean
farmers about the soybean checkoff's role in helping to
research, develop and commercialize wood adhesives made
from soybeans; soybean checkoff program and its new uses
initiatives are farmer-controlled.

AUDIENCE: Soybean farmers and those who pay into the
soybean checkoff program; anyone with an interest in soybean
marketing, new uses/soy product development or international
marketing of soybeans.

MERIT: John Deere/Osborn & Barr Communications

REGIONAL WINNERS:
The National Association of State Departments of Agriculture
  (NASDA)/CMF&Z
Dairy Management Inc./CMF&Z
National Cattlemen's Beef Association/Baxter Communications
John Deere/Osborn & Barr Communications