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BEST PRODUCTS' DECEMBER SALES INCREASE 4.5%; COMPANY COMMENTS ON FOURTH QUARTER EARNINGS.


RICHMOND, VA., Jan. 5, 1995--(BUSINESS WIRE)--Best Products Co., Inc. (Nasdaq:BEST) today reported sales for fiscal December, the five weeks ended December 31, 1994, increased 4.5% to $374.6 million compared to $358.4 million for the five weeks ended January 1, 1994. Comparable store sales increased 2.0% for the same period. Fiscal year-to-date Year-to-date (YTD)

The period beginning at the start of the calendar year up to the current date.
 sales increased 3.9% to $1,451.8 million for the 48 weeks ended December 31, 1994 compared to $1,397.9 million for the same period the prior year. Comparable store year-to-date sales for 1994 increased 2.7% to $1,396.2 million compared to $1,360.1 million for the same period during 1993.

Chief Executive Officer Stewart M. Kasen commented, "Jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion.

The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring.
, housewares house·wares  
pl.n.
Cooking utensils, dishes, and other small articles used in a household, especially in the kitchen.
 and home furnishings furnishings

the extra type or quantity of hair on the head, tail, ears or legs, specified for a particular breed. For example, the feathers in setters, the beard in Bearded collies, the eyebrows in Schnauzers.
 continued their positive sales trend during the month, while consumer electronics sales remained weak. December sales were not as strong as originally anticipated and sales results experienced margin pressure throughout the Christmas season as the result of a highly promotional retail environment."

In a separate statement today, Best Products announced that it expects to report fourth quarter earnings of between $0.87 and $0.91 per share. For the nine months ended October 29, 1994, the Company reported a loss of $0.22 per share on a pro forma As a matter of form or for the sake of form. Used to describe accounting, financial, and other statements or conclusions based upon assumed or anticipated facts.

The phrase pro forma
 basis.

Best Products, a specialty catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C.  retailer offering category-dominant assortments of jewelry and home products, operates 163 Best showrooms in 22 states. The Company also operates 12 Best Jewelry stores and a nationwide mail-order service.

CONTACT: Ross Ross , Sir Ronald 1857-1932.

British physician. He won a 1902 Nobel Prize for proving that malaria is transmitted to humans by the bite of the mosquito.
 Richardson
             Best Products Co., Inc.
             (804) 261-2157
                   or
             Stacy Berns
             Morgen-Walke Associates
             (212) 850-5600
                   or
             INVESTOR RELATIONS:
             J. Stuart Newton
             Best Products Co., Inc.
             (804) 261-2150
             Betsy Brod
             Morgen-Walke Associates
             (212) 850-5600
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 5, 1995
Words:284
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