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BEST BUY ADDS 2ND AREA SITE.


Byline: Pam Park Staff Writer

Consumer electronics retailer Best Buy is boosting its presence in the northern Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  market, opening a new Glendale-area store today.

The new store, at 2909 Los Feliz Feliz is a municipality (municĂ­pio) in the Brazilian state of Rio Grande do Sul.

    [
 Blvd. in Atwater Village, follows the Woodland Hills location as the second Best Buy in the Valley. Other Los Angeles-area Best Buys are in Pasadena and West Los Angeles
  • West Los Angeles, Los Angeles, California, a neighborhood of Los Angeles
  • West Los Angeles (region), a popularly identified region of Los Angeles, incorporating the neighborhood above
.

``We really don't have stores that service that entire north side of Los Angeles.'' said district manager Kevin Lorash. ``We're filling in. We have hopes of opening at least 25 more stores in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, .''

The company is negotiating for property from the Riverside area north to Thousand Oaks Thousand Oaks, residential city (1990 pop. 104,352), Ventura co., S Calif., in a farm area; inc. 1964. Avocados, citrus, vegetables, strawberries, and nursery products are grown. , south to Cerritos, and west to the ocean.

``We're trying to expand in that area as we can find real estate that fits our needs. It's hard to find a location that will hold our stores and give us adequate parking,'' he said.

Best Buy stores require at least 45,000 square feet of space.

Finding a good location also has to take account of competition.

Jack Kyser, chief economist The Chief Economist is a single position job class having primary responsibility for the development, coordination, and production of economic and financial analysis. It is distinguished from the other economist positions by the broader scope of responsibility encompassing the  for the Los Angeles County Economic Development Corp., said there are more than 1,200 stores in Los Angeles County selling consumer electronics, appliances, computers and software or photographic equipment.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the 1997 Census of Business, there were 758 marketers of electronics, appliances and televisions doing a sales volume of $1.5 billion, and those numbers don't include consumer electronics sections in department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. , Kyser said.

Lorash said Best Buy wants to be the source for consumers to link new technologies with the technologies they use every day. Wireless and digital products seem to have the most growth across the country right now, he said.

Glendale Best Buy store manager Ed Rios said his store is among the first to reflect a new way of displaying merchandise to satisfy peoples' cravings for wireless and digital products such as cellular phones, Palm Pilots and DirectTV.

``We've pushed all our digital products up to the front of the store,'' Rios said.

Consumer demand leaves plenty of room for more electronics retailers, said Richard Giss, partner in the Deloitte & Touche Consumer Products Group in Los Angeles.

``I don't think we're oversaturated with electronics stores,'' Giss said. ``That has been a real solid part of the market the last few years.''

Map: Best Buy location

CAPTION(S):

photo, map

Photo:

Best Buy team manager John Marosi moves a refrigerator into place at the new Glendale-area store.

Hans Gutknecht/Staff Photographer

Map: Best Buy
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Business
Publication:Daily News (Los Angeles, CA)
Date:Oct 20, 2000
Words:421
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