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BERNHARD AUER JOINS DIGITAL EQUIPMENT CORPORATION AS HEAD OF PERSONAL COMPUTER BUSINESS UNIT IN EUROPE

 MAYNARD, Mass., July 1 /PRNewswire/ -- Digital Equipment Corporation (NYSE: DEC) today announced that Bernhard Auer has joined the company as vice president and general manager of the European operations of Digital's Personal Computer Business Unit, effective today.
 Auer, 52, has served for the past three years as vice president, managing director of the General Business Group of Compaq Europe. Previously, he spent 23 years with IBM in senior line and staff management positions across Europe, in operations, sales and marketing. He will report to Enrico Pesatori, the vice president and general manager of Digital's Personal Computer Business Unit, headquartered in Maynard, Mass., U.S.A..
 "Digital is determined to become one of the top PC suppliers in the world, as part of the company's focus on customer needs," Pesatori commented. "Bernhard's broad experience will play a prominent role in attaining that goal, while meeting the unique challenges of the European marketplace."
 As vice president and general manager for the European operations of the Personal Computer Business Unit, Auer will be accountable for all aspects of the business unit in Europe that will make Digital a top tier PC supplier -- from image development to product delivery performance and profitable revenue growth. He will manage all European PC indirect sales channels, DECdirect catalogue and telemarketing operations, PC sales specialists, PC marketing and support, and will provide guidance and support to Digital's general sales force for PC applications in vertical industry markets. In addition, he will be a member of Digital's European Management Board, ensuring that the PC operations are an integral part of Digital's European business plan.
 A native of Munich, Germany, Auer will be relocating from Munich to Digital's European Headquarters in Geneva, Switzerland.
 "Digital has the commitment, the products and the infrastructure to be a world-class leader in the PC industry," Auer stated. "Joining Digital's PC management team is exciting for me, since it offers the opportunity to build on and help accelerate the momentum already established by the company in the PC marketplace."
 Digital Equipment Corporation, headquartered in Maynard, Mass., is the leading worldwide supplier of networked computer systems, software and services. Digital pioneered and leads the industry in interactive, distributed and multivendor computing. Digital and its business partners deliver the power to use the best integrated solutions - from desktop to data center - in open information environments.
 /NOTE TO EDITORS: Digital and DECdirect are trademarks of Digital Equipment Corporation./
 -0- 7/1/93
 /CONTACT: Judy Carlson of Digital Equipment Corporation, 508-493-1822/
 (DEC)


CO: Digital Equipment Corporation ST: Massachusetts IN: CPR SU: PER

DJ-DD -- NE001 -- 7481 07/01/93 07:00 EDT
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Publication:PR Newswire
Date:Jul 1, 1993
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