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BELLYBRA OFFERS LOWER-BACK SUPPORT DURING PREGNANCY

 DENVER, Feb. 9 /PRNewswire/ -- At last, there's a one-piece support garment the mother-to-be has been waiting for.
 The Bellybra is a comfortable, elegant garment designed to support the lower back, abdomen and breasts especially during the last trimester of pregnancy, said manufacturer, Ron Ive, of Basic Comfort, Denver.
 The Bellybra is beautifully sewn and is available in a stretch cotton blend or an elegant stretch lace. The garment's satin Lastex back panel and non-constrictive abdominal support band provide muscular relief allowing the mom-to-be greater relaxation during her pregnancy, Ive said.
 "This garment was designed by a woman who saw the difficulty her pregnant friends were having during exercise," Ive said. "She created an ideal one-piece garment that's easy to slip on and off because it has not belts, buckles or straps. Most important, it's crotchless."
 Thousands of women wear the Bellybra, and many send letters of endorsement to Basic Comfort. The health editor of Woman's Day magazine, Grace Bennett, said, "Just when I felt my tummy would fall to my knees, the Bellybra was there to hold me up. I loved it to death."
 Mary Anne Arroyo, Riverside, Ill., wrote: "I'm in my seventh month of pregnancy and your garment will help me continue my aerobics class and walking with comfort. Thanks for developing a wonderful product."
 Sheryl Oberg, Antioch, Calif., said, "The Bellybra...has to be the best purchase I've made in a long time. I'm six-and-one-half-months pregnant and carrying the baby very low. The Bellybra helps take the pressure off my lower back and abdomen."
 Julie Ruyle, a U.S. mail carrier from Sterling Heights, Mich., said, "Thanks to the Bellybra and to being in good physical condition, I am able to deliver my route as normal. This garment should be part of the postal service uniform allowance."
 Ive adds, the Bellybra was designed to enhance a woman's feeling of femininity during this important time in her life. This feature is another reason for the Bellybra's growing strength in the retail market, he added.
 The manufacturer's suggested retail price for the Bellybra is $39.95. This product, made in the United States, is available in extra- small to extra-large sizes. For information about how to order or for a store near you, contact Basic Comfort at 800-456-8687. In Colorado, call 303-778-7535.
 -0- 2/9/93
 /NOTE TO EDITORS: Photo is available/
 /CONTACT: Ron Ive of Basic Comfort, 800-456-8687 or 303-778-7535/


CO: Basic Comfort ST: Colorado IN: SU:

SM -- NYFFNS1 -- 4405 02/09/93 07:02 EST
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Publication:PR Newswire
Date:Feb 9, 1993
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