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BELLSOUTH CELLULAR CORP. ANNOUNCES STAR NUMBER PROGRAM

 ATLANTA, March 25 /PRNewswire/ -- Cellular customers of BellSouth Cellular Corp. companies are now just a Star (asterisk) key away from a free airtime call to food, travel, towing, floral and banking services thanks to the new Star Number Program recently introduced in Atlanta.
 The Star Number Program allows Atlanta and north Georgia BellSouth Mobility (BMI) customers to call specific product and service buisnesses quickly, using easy-to-remember phone numbers and with no airtime charge. All airtime charges are picked up by the participant businesses. Customers are responsible only for the cost of items or services requested.
 "Businesses asked for easy-to-remember phone numbers and customers asked for more free calls. This program meets the needs of both," said Joyce Jarema, manager, New Products and Services. "These Star Numbers are of particular benefit to our safety and security plan customers who have limited airtime in their pricing package. This way, we're giving them greater flexibility in using their phones, without additional charges," Jarema added.
 Jarema is part of the New Products and Services Lab at BellSouth Cellular Corp., BellSouth Mobility's parent company.
 The current roster of business by product category includes:
 (Star) PIZZA for pizza deliveries through Pizza Hut Inc.;
 (Metro Atlanta only)
 NOTE: Use the star key in place of the "z," there
 is no "z" on the phone
 (Star) FLOWERS for 24-hour FTD deliveries through Buning the
 Florist;
 (Star) TRAVEL for travel arrangements through UNIGLOBE VIP
 Travel;
 (Star) TOW for road service through Auto Help Line of America;
 (Star) BANK for loan, interest rate and other financial
 information through Bank South; and
 (Star) FREE for a recorded listing of all "Star" numbers.
 With the exception of (Star) Pizza, all Star numbers are available to BMI customers throughout BellSouth Mobility's 15,000 plus square mile coverage area including Atlanta, Athens and the surrounding RSAs. (Star) Pizza operates in only the metropolitan Atlanta area, but will supply local numbers to callers from other areas.
 BellSouth Mobility may add other product categories to the six- month trial process which will be assessed in July. If the program meets company expectations, rollout to other BellSouth Cellular Corp. markets will be determined on a market-by-market basis.
 "Our cellular customers are already accustomed to using the star key to dial (Star) 811 for customer services, as well as other Star Numbers for traffic and news reporting to various Atlanta media outlets," said Jarema.
 Customers in BMI's north Georgia system have received a brochure listing all the Star Numbers, along with a clear, static cling sticker to remind them of the numbers.
 BellSouth Mobility, part of BellSouth Cellular Corp., serves more than 740,000 customers in Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, South Carolina and Tennessee.
 BellSouth Cellular Corp. companies serve more than 1.5 million customers in markets managed by BellSouth and its partners in 15 states.
 -0- 3/25/93
 /CONTACT: Nicole Lipson of BellSouth Cellular, 404-604-6493, or, home, 404-971-8507, or, mobile, 404-314-0399/


CO: BellSouth Mobility Inc; BellSouth Cellular Corp. ST: Georgia IN: TLS SU: PDT

RA-BN -- AT003 -- 9403 03/25/93 09:02 EST
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Publication:PR Newswire
Date:Mar 25, 1993
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