BELLSOUTH AND DOW JONES TO TEST NEW INFORMATION SERVICE
BELLSOUTH AND DOW JONES TO TEST NEW INFORMATION SERVICE ATLANTA, March 12 /PRNewswire/ -- BellSouth Corporation (NYSE: BLS) and Dow Jones & Company Inc. have agreed to begin a joint market test of an innovative voice-based information service for cellular telephone subscribers that provides customized, up-to-date news about business, the economy, stocks, bonds, commodities, sports, weather and a variety of other issues. The new service, Personal Info Clips(sm), will be tested beginning March 16 in the nation's largest cellular market through BellSouth's Los Angeles Cellular affiliate's voicemail service. The trial, which will involve up to 5,000 mobile communications customers, will continue through June. If successful, BellSouth and Dow Jones plan to roll out similar versions to additional BellSouth cellular markets and other voicemail markets. Information for Personal Info Clips will be supplied by Dow Jones' Voice Information Network(R), which provides a wide array of regularly updated news and information. BellSouth serves as a clearinghouse for the information by sorting and distributing the news to its mobile communications subscribers. Dow Jones' charge for the service will be $2.25 per month, which will be billed by BellSouth to customers on their cellular phone bills. Customers will pay the normal cellular airtime charges to access the service, which will reside in their mobile telephone voice mailboxes. Personal Info Clips is easy to use. Subscribers choose from a menu of 130 categories for news and information that is automatically deposited in their voice mailboxes. Subscribers customize their own information package, selecting business news from 50 industries, stock reports, bond and commodity market reports, sports, weather forecasts and even reports about ski conditions. Messages are updated throughout the day, and replaced so customers hear only the latest information. And the news can be erased or saved for later review. Adding and changing information categories is easy, too. Dow Jones publishes The Wall Street Journal, Barron's magazine and other periodicals, electronic business information services and the Ottaway group of community newspapers. BellSouth is an Atlanta-based international telecommunications holding company, which provides local telephone services in nine southeastern states, mobile telecommunications services worldwide, advertising and publishing services, and markets and maintains stand-alone and fully integrated communications systems. -0- 3/12/92 /CONTACT: Scott Ticer, 404-249-2824, or Tim Klein, 404-249-4135 both of BellSouth, or Roger May of Dow Jones, 212-416-2601/ (BLS) CO: BellSouth Corporation; Dow Jones & Company Inc. ST: California IN: TLS SU: JVN
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