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BELLSOUTH'S UNIQUE 'FREE' ISDN TRIALPRODUCES POSITIVE RESULTS, NEW PROCEDURES

 ATLANTA, July 1 /PRNewswire/ -- When BellSouth decided to offer single-line ISDN for free in Tennessee, it didn't know what to expect, but the company was convinced that every bit and byte of knowledge gained would contribute to a successful rollout later this year.
 Now that the statewide freebie begun in January is six-months-old, BellSouth officials are "more than pleased with a very positive trial, and what we've learned from it," according to Robert L. Capell, BellSouth's senior director for data services.
 "Our objective is to provide solutions-based technologies that meet or exceed our customers' expectations. Going into the real world with services like this, makes that happen," Capell said. "Customers don't care what's behind the curtain; all they want is for the technology to satisfy their own unique set of needs. 'Spare me the details,' is what they're saying. 'Just make it work.'"
 BellSouth's Tennessee unit -- part of South Central Bell -- not only gained greater customer awareness of ISDN and what can be done with it, but also "significantly advanced our own learning curve," Capell said. For example:
 -- One long distance carrier has agreed to accelerate plans for
 providing 64 kilobit "clear channel" connectivity, with other
 carriers expected to join in.
 -- A new multi-user real estate application, that is likely to have
 broader applications, was developed.
 -- A new computer bulletin board service (BBS) application was
 developed.
 -- BellSouth developed a new teaming arrangement with local systems
 integrators called ISDN Applications and Solutions Plus (IAS+).
 -- The service order issuance "interval" was trimmed to three weeks
 and work continues to reduce this interval even more.
 -- Central Office and field installation procedures were developed
 and refined into as much of a standard operating procedure as is
 possible at this early stage of technology development.
 -- Significantly, the company revised its once-firm policy that no
 customer could be connected to ISDN-SL if they were located
 farther than 18 kilofeet (about three miles) from the serving
 Central Office. Now, there is no distance limitation.
 "When you take technology like this out of the lab, and invite everyone to sample it, every bit of information you receive, good news as well as bad news, contributes to your ultimate technological and marketing success," Capell said.
 According to Capell: "Big numbers of curious customers quickly were whittled down to small numbers of users. The net result has all of the earmarks of a major success in which we have more clearly defined our potential customers, our own operational procedures, our relationship with other industry players and have gotten a glimpse of what may lie ahead for residential and small business ISDN users."
 So far, the company has received inquiries about the service from 2,440 customers from throughout the state; 973 of those customers made specific requests to determine if they were eligible to participate in the trial. Of that number, 595 were eligible to participate. By the end of June, 46 customers were actually using the free trial ISDN single-line service and another 104 customers were in the process of completing arrangements to participate in the ISDN trial.
 The trial has already produced major results in the development of ISDN applications.
 BellSouth took a significant step forward in the marketing of ISDN solutions to customers with the formation of ISDN Applications and Solutions Plus Initiative (IAS+). IAS+ brings together alliances that cover all facets of ISDN applications, including CPE hardware and software providers, computer systems integrators and BellSouth's digital network architecture, to offer end-to-end solutions.
 One of the alliance partners, Bob Cameron of Cameron Communications Group, developed an innovative application for employees who are frequently out of their offices. Cameron developed software where calls to an employee's direct number come into a central location and then are routed to the employee, whether he or she is in the car, home or other office. On each call, information is captured on who called, which employee was called and where the call was transferred. The software also makes it easy for employees to change the forwarding telephone numbers by following simple voice prompts. This application would be helpful for any business where its employees are constantly in motion such as real estate agents, insurance adjusters or on-site health care specialists.
 The first ISDN Single Line tariff will be filed in Tennessee in the near future. Tariffs will be filed in the remaining eight BellSouth states soon after the Tennessee filing.
 Tennessee was selected as the nation's largest telecommunications technology lab for ISDN service because of its advanced network deployed in the FYI Tennessee program. FYI Tennessee is a unique forward-looking technology program of the Tennessee Public Service Commission implemented in cooperation with South Central Bell and the state's other local exchange telephone companies.
 BellSouth Telecommunications, Inc. with headquarters in Atlanta and Birmingham, Ala., provides unified direction and support for the local telecommunications operations of BellSouth in the southeastern United States. It does business as Southern Bell in North Carolina, South Carolina, Georgia and Florida and as South Central Bell in Kentucky, Tennessee, Alabama, Mississippi and Louisiana. These companies serve over 18 million local telephone lines and provide local and exchange and intraLATA long distance service over one of the most modern telecommunications networks in the world.
 -0- 7/1/93
 /CONTACT: Karen M. Roughton of BellSouth Telecommunications, 404-529-6514/
 (BLS)


CO: BellSouth Telecommunications, Inc. ST: Tennessee, Georgia IN: TLS SU: PDT

RA-CM -- AT005 -- 7635 07/01/93 10:52 EDT
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Date:Jul 1, 1993
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