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BEHIND THE MIKE : TO DANIELS, TALK ISN'T CHEAP.


Talk-radio KLSX-FM (97.1) afternoon host Jim Daniels James Raymond Daniels (b. 1956 in Detroit, Michigan) is an American poet and writer. He is best known as a major figure in working-class poetry in the United States.  says he's not an expert on anything but has an opinion about everything.

``That's what makes me exactly like 90 percent of my listeners,'' he said.

Daniels, who holds down the fort from 2 to 4 p.m weekdays on the city's first FM all-talk outlet, describes his program as about ``stuff,'' rather than hard-and-fast topics.

``I deal with whatever comes across my desk,'' he said. ``I speak my mind, spill spill - register spilling  my guts gut  
n.
1.
a. The alimentary canal or a portion thereof, especially the intestine or stomach.

b. The embryonic digestive tube, consisting of the foregut, the midgut, and the hindgut.

2.
, tell the truth and let people react. If they agree, fine. If they disagree, that's fine, too. I want them to call up and try to change my opinion.''

Daniels (callers address him as J.D.) says he was especially pleased with listener reaction to one of his post-TWA disaster topics last week: ``What question would you ask God?''

``Everybody in talk radio was looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 an angle on the crash,'' the 38-year-old Daniels said. ``I was listening to this minister speaking to those surviving high school kids in Pennsylvania and I thought of questions to God. We did 90 minutes on that.''

Daniels, who was born in Riverside and commutes to KLSX's Wilshire Boulevard Wilshire Boulevard is one of the principal east-west arterial roads in Los Angeles, California, United States. It was named for H. Gaylord Wilshire (1861-1927), an Ohio native who made and lost fortunes in real estate, farming, and gold mining.  studios from the Corona Corona, city, United States
Corona (kərō`nə), city (1990 pop. 76,095), Riverside co., S Calif.; inc. 1896. The city developed as a primary citrus fruit producer and shipping center. There is also light manufacturing.
 home he shares with his wife and three kids, worked at a talk station in New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded  for five months before coming to KLSX in May. He also spent time at stations in Detroit and Riverside, where he co-hosted a top-rated morning show for four years.

``In my 14 years in radio, being here in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  is the easiest it's ever been for me because this is home,'' he said. ``I was born and raised here. I understand the audience because I'm one of them.''

Although it's too early to tell where Daniels' show stands in the quarterly radio ratings, his show is developing a strong and loyal audience, said KLSX spokesman Rich Connor.

``We try and keep teens out of the call-in mix because the show is really not geared for kids,'' he said. ``We're looking for adult callers. But I don't want a specific type of person. Everybody is welcome.''

Daniels said KLSX - known as Real Radio - is perhaps the only true alternative station in the market.

``KROQ-FM (106.7) used to be that, but now it's mainstream,'' he said. ``We're not only an alternative to music but to all the other talk stations on the dial.''

SOURCE: Fred Shuster

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Article Details
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Title Annotation:L.A. Life
Publication:Daily News (Los Angeles, CA)
Date:Jul 30, 1996
Words:408
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