BEA Systems, Citrix and Tibco Lead the Middleware Sector in the Marketing Momentum Index; Quarterly Report Delivers the First Independent Ranking of Outside Audience Commitment.WESTPORT, Conn. -- BEA Systems BEA Systems, Inc. (NASDAQ: BEAS) is one of the major companies developing enterprise infrastructure software. BEA makes middleware, products that help software run on top of databases. , Citrix and Tibco respectively earned the highest Marketing Momentum Index scores for the second quarter of 2005. Financial analysts use this research to gain a clearer picture of a company's value and standing against its competition. The MMI (Man Machine Interface) See HMI. 1. MMI - Man-Machine Interface. 2. (company) MMI - The company which developed the first Programmable Array Logic devices. MMI was bought by AMD. research, the first independent ranking of competitive market momentum, is published quarterly by Market Bearing LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control . For more information, visit www.marketbearing.com. The Middleware MMI Report ranks the market momentum of the following companies: BEA Systems, Citrix Systems Citrix Systems' (NASDAQ: CTXS) is an American technology company, based in Fort Lauderdale, Florida, with subsidiary operations in California and Massachusetts, with additional development centers in Australia, India and the UK. , Informatica, Novell, Sybase, Tibco, Vitria and WebMethods. The average MMI score for the Middleware sector was 476 out of a possible score of 1,000.
Middleware Q2 2005
Marketing Momentum Index Top Performers
(maximum score: 1,000)
Company MMI
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BEA Systems 660
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Citrix 659
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Tibco 651
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Completely different than studies or surveys measuring awareness, the MMI is based on the ongoing, changing commitment to the company of the four key industry audiences: alliances, customers, technology researchers and press. By adding this independent research on collective audience commitment to their deep financial research, analysts capture a complete view of total company value. The Marketing Momentum Index focuses on pure play and mid-tier technology providers. Mega-vendors who are also dominant in the sector are not included in the reports as their brand equity has an umbrella effect over many sectors. To order the full report, contact Dan Lannon at Market Bearing at 203 653-5600 or dan@marketbearing.com. A complete list of MMI Reports is available at www.marketbearing.com/products_services.html. Market Bearing offers Marketing Momentum Index Reports covering the following firms in seven sectors: Enterprise Content Management: Convera, FileNet, Hummingbird, Interwoven in·ter·weave v. in·ter·wove , in·ter·wo·ven , inter·weav·ing, inter·weaves v.tr. 1. To weave together. 2. To blend together; intermix. v.intr. , Mobius, Open Text, Stellent, Verity and Vignette Enterprise Firewall: Check Point Software, F5 Networks, McAfee, Radware, Secure Computing For the general concept, see . Secure Computing Corporation, or SCC, is a public company (NASDAQ: SCUR) that develops and sells computer security products, such as:
Customer Relationship Management: Aspect Communications, Onyx, RightNow Technologies RightNow Technologies NASDAQ: RNOW is a U.S. software company that develops customer relationship management (CRM) software for small and mid-market businesses. It is incorporated in Delaware and headquartered in Bozeman, Montana. , Salesforce.com, Siebel and Witness Systems Electronic Design Automation: Cadence, Magma Design Automation Magma Design Automation (NASDAQ: LAVA) is a software company in the electronic design automation (EDA) industry. The company was founded in 1997 and maintains headquarters in San Jose, California. , Mentor Graphics and Synopsys Business Intelligence: Actuate, Business Objects, Cognos, Hyperion Solutions, MicroStrategy and SPSS A statistical package from SPSS, Inc., Chicago (www.spss.com) that runs on PCs, most mainframes and minis and is used extensively in marketing research. It provides over 50 statistical processes, including regression analysis, correlation and analysis of variance. Network Management: BMC Software, Computer Associates, Compuware, Keynote Systems, Mercury Interactive, NetIQ, Segue Software and Websense Middleware: BEA Systems, Citrix Systems, Informatica, Novell, Sybase, Tibco, Vitria and WebMethods About Market Bearing The Marketing Momentum Index is the only independent ranking of outside audience commitment. The MMI is a quarterly research report that enables financial analysts and management to make smarter investment decisions. Visit www.marketbearing.com to learn more about Marketing Bearing LLC and the Marketing Momentum Index. |
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