BE Advertising Agencies. (Small Firm Wins Big).
* Lagrant Communications hit the jackpot. After outbidding the
competition, the 17-person communications company landed a four-year $4
million government contract to take over media planning for the
California state lottery. Lagrant beat out Carol H. Williams Advertising
(No. 6 on the 2002 BE ADVERTISING AGENCIES list with $72 million in
billings), the firm handling the account for the last decade. Says
Lagrant President and CEO Kim Hunter (pictured above), "It was the
biggest highlight of my entire 12 years to have won a prime government
contract on our own rather than through subcontracting. Now we are the
lead agency, and I am a happy man."
COPYRIGHT 2002 Earl G. Graves Publishing Co., Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
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