BDS Marketing, Inc., Agrees to Acquire Channel Partners; Companies unite expanding unique in-market expertise and provide new marketing advantages for clients.LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- BDS BDS abbr. Bachelor of Dental Surgery BDS Bachelor of Dental Surgery BDS n abbr (= Bachelor of Dental Surgery) → título universitario BDS Marketing, Inc. (bds mktg), a premiere retail marketing agency, today announced that it has signed a definitive agreement to acquire privately held Channel Partners, a leading provider of outsourced services in the technology market. This acquisition enables bds mktg to enrich its market development, training, sales and merchandising offerings to the retail marketing industry with the addition of new resources that increase the flexibility and reach for clients. From their inception, Channel Partners and bds mktg have maintained a similar culture for client service that includes a dedication to exemplary customer service and a keen understanding of their clients' competitive position. Together, bds mktg and Channel Partners have more than 40 customers in apparel, automotive, consumer products and consumer technology industries, including Canon USA, Jaguar, Land Rover See LANRover. , NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98). NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd. , Nero, Nuance nu·ance n. 1. A subtle or slight degree of difference, as in meaning, feeling, or tone; a gradation. 2. Expression or appreciation of subtle shades of meaning, feeling, or tone: , Parigi Group, PUMA North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Sharp, D-Link, and Wacom Technologies. In addition to their impressive client roster and marketing savvy, Channel Partners brings expertise in the value-added reseller A value-added reseller (VAR) is a company that adds some feature(s) to an existing product(s), then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. channel (VAR) and online training resources that will be available as part of bds' portfolio of offerings. "Channel Partner's success creating retail and VAR champions through online communications made it a logical choice for extending the bds mktg brand," stated Ken Kress, president and COO of BDS Marketing, Inc. "With the new combined company, we have a great opportunity to build deeper relationships and enhance the customer experience for the world's leading brands." "The consolidation of the two companies will provide Channel Partner clients with a rich set of marketing expertise and broader resources to strengthen their brands," said Delbert H. Tanner, president of Channel Partners. "Together, we're the de facto standard Hardware or software that is widely used, but not endorsed by a standards organization. Contrast with de jure standard. de facto standard - A widespread consensus on a particular product or protocol which has not been ratified by any official standards body, such as ISO, for retail clients seeking real-time intelligence and insights to build and sustain a loyal customer base." About BDS Marketing, Inc. BDS Marketing, Inc. is more than a retail marketing services agency. Their national network of high performance teams provides clients with expert, in-market representation to activate brands and generate product sell-through at retail. bds becomes the voice of the brand by building engaging retail and consumer programs and raising mindshare with sales representatives, tapping into consumer emotions to deliver a relevant brand experience. bds programs and campaigns are deployed to drive sales and increase market share with measurable results for clients including Canon, Motorola, Time Warner Cable This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , Sony, Sharp, Puma N.A., Parigi Group, Kellwood Corp., Jaguar and Land Rover. bds is based in Irvine, California Irvine is an incorporated city in Orange County, California, United States. It is a planned city, mainly developed by the Irvine Company since the 1960s. Formally incorporated on December 28 1971, the 69.7 square mile (180.5 km²) city has a population of 202,079 (as of 2007). - operating with excellence nationally since 1984. For more information, visit our website at www.bdsmktg.com. Contact us at 949.472.6700 to obtain case studies. About Channel Partners In 1996, Channel Partners was started with the vision to create a new segment of outsourced services in the Tech Industry. Channel Partners established a way to not only provide services to larger companies, but to anyone looking to enter the retail, VAR or direct channels. CP broke new ground when they found a way to give the same marketing advantages to its clients that were previously only enjoyed by multi-billion dollar companies. Channel Partners has grown into one of the most respected and innovative companies in its industry. One of the valued characteristics of CP is our company culture and personality. Our long term relationships with our clients show that our focus is to make our customers truly successful. |
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