BD&A in Elite Company Atop Advertising Specialty Institute Rankings; Merchandise Agency Named to Top 10 Based on $140 Million 2004 Revenue.

WOODINVILLE, Wash. -- BD&A, the nation's Merchandise Agency(SM), today was named to the Top 10 of the 2005 Counselor Top 40 Distributors(TM) List, as ranked by the Advertising Specialty Institute(R) (ASI), the largest media organization in the $16.9 billion promotional products industry.

The annual listing, which is compiled from results of Counselor magazine's "State of the Industry" survey, ranks promotional products companies based on gross revenue. With nearly $140 million in 2004, BD&A again ranked in the Top 10, a truly elite place for the Woodinville, Washington-based company founded in 1984 in the garage of two Seattle teens, Jay Deutsch and Eric Bensussen, as a sports marketing agency with a single order for Seattle Seahawks sweatshirts.

Now with offices around the globe and capabilities that range from branded merchandise and pharmaceutical marketing to e-commerce and sports & entertainment promotions, BD&A handles promotional and merchandise marketing for Fortune 1000 companies like Bank of America, AOL, Yahoo! and Eli Lilly and Company.

"It's exciting to be recognized by ASI and Counselor magazine for our hard work," said Jay Deutsch, BD&A's president and CEO. "We wouldn't be here without the dedication of our nearly 300 employees around the world and their commitment to delivering the best integrated marketing solutions for our clients."

Added Deutsch, "We're helping change the face of merchandise marketing and showing how skillfully executed strategic programs translate into bottom line success. Our clients see that every day."

Over the past 20 years, BD&A has led the charge to change the perception of merchandise marketing into the powerful, proven business-building tool that it is today. The company's founders recognized that people wanted a way to connect themselves with the brands they love. Harnessing this brand affinity has helped BD&A develop a reputation as an out-of-the-box company with an ability to deliver outstanding results.

ABOUT BD&A

BD&A, the nation's Merchandise Agency(SM), works with Fortune 1000 companies around the world extending their brands with custom, three-dimensional merchandise-based marketing campaigns. With 2004 sales of nearly $140 million, the Woodinville, Washington-based company is the leading promotional merchandise agency in the United States, employing nearly 300 people in 16 locations worldwide. BD&A's extensive client list includes some of the world's most recognized brands including adidas, AOL, Bank of America, Dell, Eli Lilly and Company, ExxonMobil, FedEx, Nokia and Yahoo!. Additionally, as the number one in-stadium sports promotion agency in the United States, BD&A provides merchandise and promotions for the NFL, NBA, NHL and MLB. BD&A is also responsible for fueling the nation's most popular sports crazes including the bobblehead. For more information, visit the BD&A Web site at www.bdainc.com.