BD&A Introduces Hottest New Trend in Sports Collectibles is ``Stacking'' its Claim on Texas; From the minds that created the Bobblehead craze comes Babooshkah!To download high-resolution, print-ready JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption Sports Editors/Feature Editors NOTE TO MEDIA: Multimedia assets available A photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.050903/bb1 ARLINGTON, Texas--(BUSINESS WIRE)--May 9, 2003 The hottest new sports collectable is making its debut in Texas today and its name is Babooshkah(TM)! The "creative factory" of Bensussen Deutsch and Associates (BD&A) that brought America the Bobblehead craze of 2002 is introducing the Russian-inspired stacking doll at the May 9 Texas Rangers game against the Cleveland Indians. The first 25,000 fans at Friday's game will receive the Babooshkah(TM) featuring Alex Rodriguez stacked around Juan Gonzalez and Rafael Palmeiro. "We are excited about the Babooshkah(TM) and the fervor that it will surely inspire," says Jay Deutsch, president and chief executive officer of BD&A. "As sports fans we love to create truly unique tributes to some of our favorite players." The May 9 A-Rod Babooshkah(TM) is a unique collectable opportunity as it is the very first MLB MLB Major League Baseball MLB Minor League Baseball MLB Middle Linebacker (football) MLB Motor Life Boat MLB Matt Leblanc (actor) MLB Mother Love Bone (band) Babooshkah(TM). Accompanied with a Certificate of Authenticity A Certificate of Authenticity (COA) is a seal or small sticker on a proprietary computer program, t-shirt, jersey, or any other memorabilia item, especially in the world of computers and sports, which is designed to demonstrate that the item is authentic. sized to match the dimensions of a baseball card, these 25,000 will remain the ONLY original MLB Babooshkahs ever made. As these sporty stacking dolls "stack" their claim on cities nationwide -- from New York to San Diego -- Babooshkah(TM) fever will only get hotter. But as is fitting for the Lonestar state, Texas is leading the charge. "We decided to trademark our sporty version of the Russian Matryoshka doll This article is about the Russian doll. For the video format named after it, see Matroska. For the Belgian TV series, see Matroesjka's. A matryoshka doll (Russian: матрёшка as Babooshkah(TM) for two main reasons," Deutsch explains. "First, though the Russian dolls-within-dolls are more commonly known as 'Matryoshka' (and 'babushkas' are actually Russian grandmothers or scarves worn by grandmothers), they are sometimes endearingly referred to as 'babushkas'. As a term of endearment, 'Babooshkah(TM)' echoes the same kind of affection people have for their favorite sports stars." "Secondly," Deutsch continues, "Babooshkah is just more fun to say!" The Babooshkah(TM) barometer is already on the rise as a limited number of Babooshkahs tested the waters of the NBA NBA abbr. 1. National Basketball Association 2. National Boxing Association NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (= at a recent Memphis Grizzlies game where the first 5,000 were given away as fast as fans could enter the stadium. Already they are popping up on eBay as collectors are scrambling to get their hands on what promises to be one of the most unique collectibles to hit the world of sports. Fans are encouraged to line up no later than 4:30 p.m. in order to increase their chances of receiving this limited edition A-Rod Babooshkah(TM). Additionally, media should plan to provide plenty of time to set up camera crews who want to capture the excitement of the waiting masses. ABOUT BD&A BD&A, the country's first full-service merchandise agency, extends brands for Fortune 1000 companies around the world with custom, three-dimensional merchandise-based marketing campaigns. With 2002 revenues exceeding $100 million, the Woodinville, Washington-based company is the leading promotional merchandise agency in the United States and employs nearly 250 people in 14 locations nationwide. BD&A's extensive client list includes some of the world's most recognized brands including Adidas, Agilent Technologies, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Bank of America
Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world. , Dell, Delta Air Lines, DreamWorks, Eli Lilly and Company Eli Lilly and Company (NYSE: LLY) is a global pharmaceutical company and one of the world's largest corporations. Eli Lilly's global headquarters is located in Indianapolis, Indiana, in the United States. , ExxonMobil, Microsoft, Nintendo, Pepsi, Texas Instruments and Yahoo. Additionally, as the number one in-stadium sports promotion agency in the United States, BD&A provides merchandise and promotions for the NFL NFL abbr. National Football League NFL (US) n abbr (= National Football League) → Fußball-Nationalliga , NBA, NHL NHL Non-Hodgkin's lymphoma, see there and MLB. The Bobblehead and the rally rag are two of the more popular sports crazes they are responsible for fueling. For more information, visit the BD&A Web site at www.bdainc.com. Note: A photo is available at URL: http://www.businesswire.com/cgi-bin/photo.cgi?pw.050903/bb1 |
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