BD&A Attracts Top Level Executive Talent to Key Management Positions.

General Manager of Consumer Products Division and Vice President of Marketing Among Key Hires for High Growth Merchandise Agency

WOODINVILLE, Wash. -- Bensussen Deutsch & Associates, Inc. (BD&A), the nation's premier Merchandise Agency(SM), specializing in helping Fortune 1000 companies achieve their full brand potential, today announced the appointments of two new executives to its senior management team: Jeff Hansen as the Vice President and General Manager of its Consumer Products Division and Alison Paisley as its Vice President of Marketing. With deep industry experience from a broad range of market disciplines, these executives will help guide BD&A in its mission to help major brands bring their merchandise concepts to life.

"BD&A continues to grow its business at a double-digit pace and this year alone, more than a dozen Fortune 200 companies have chosen to work with BD&A to build their brands through merchandise that makes an impact," said Jay Deutsch, Chief Executive Officer of BD&A. "These two individuals represent an important piece in the management puzzle that will enable BD&A to extend its pioneering vision and collaborate with the world's leading companies to create and implement wildly successful brand merchandise strategies."

As Vice President and General Manager, Consumer Products Division, Jeff Hansen comes to BD&A with more than 17 years of experience, most recently serving as the head of EMEA Product Management for Belkin, one of the world's largest manufacturers and marketers of technology products and accessories. At Belkin, Mr. Hansen led the product marketing department where he helped establish Belkin as a recognized brand in the thriving technology accessory market. Prior to working at Belkin, Hansen was the Senior Vice President, Merchandising at Zones, Inc., a $600M publicly traded direct marketer of technology products and services, where he oversaw all vendor relationships, marketing, merchandising, and vendor sales functions for the company. Hansen also served as President of Optisel, an ecommerce and logistics service provider, and a wholly owned subsidiary of Merisel, Inc. Mr. Hansen received a dual BA from Utah State University in Economics and International Relations and an MBA in International Management from Thunderbird.

Alison Paisley brings to BD&A more than 15 years of senior management experience where as the Vice President of Marketing, she oversees all global marketing for BD&A, including brand development, public relations, field marketing, corporate identity and communications. Prior to joining BD&A, Ms. Paisley served as the Director of Marketing for Sun Microsystem's Customer Advocacy Group. In this capacity, she led a variety of strategic branding and marketing communications initiatives and integrated global marketing and communications plans for the $11 billion dollar technology provider. Paisley also served in a senior marketing capacity for Teleflora, a leading global floral wire service where she was responsible for a 30% growth in national account sales. Prior to this, she was a Regional Director of Marketing for Costco Wholesale, where she led programs that increased market share, business membership base, and product sales. Paisley received a bachelor's degree in International Business from San Diego State University.

ABOUT BD&A

BD&A, the nation's first and only Merchandise Agency(SM), works with Fortune 1000 companies around the world extending their brands with custom, three-dimensional merchandise-based marketing campaigns. With 2006 revenues over $175 million, the Woodinville, Washington-based company is the leading promotional merchandise agency in the United States, employing over 375 people in 20 locations worldwide. BD&A's extensive client list includes some of the world's most recognized brands including AOL, Bank of America, Dell, Eli Lilly and Company, ExxonMobil, and FedEx. Additionally, as the number one in-stadium sports promotion agency in the United States, BD&A provides merchandise and promotions for the NFL, NBA, NHL, MLB and NASCAR. For more information, visit the BD&A Web site at www.bdainc.com.