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BCD is Shoppe's healthy option.


Branded Concept Development (BCD (Binary Coded Decimal) The storage of numbers in which each decimal digit is converted into binary and is stored in a single character or byte. For example, a 12-digit number would take 12 bytes. See binary numbers. ) announced its role as developer for the Vitamin Shoppe's new juice bar concept.

BCD, in conjunction with Performance Food Centers (PFC PFC
abbr.
private first class

Noun 1. PFC - a powerful greenhouse gas emitted during the production of aluminum
perfluorocarbon
), will oversee the development of Vitamin Shoppe's new juice bar concept to be initially rolled out in some of their larger New Jersey stores.

"BCD is the model company to add a dynamic new element to the flourishing Vitamin Shoppe brand," said Corey Bialow, Vice President of Real Estate for Vitamin Shoppe.

The Vitamin Shoppe, founded in 1977 as a corner shop in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, helps consumers meet their recommended daily requirements. The company sells vitamins, supplements, and minerals, in addition to herbal, homeopathic Homeopathic
A holistic and natural approach to healthcare.

Mentioned in: Ehlers-Danlos Syndrome

homeopathic,
adj
, and personal care products through its retail stores, monthly catalog, and VitaminShoppe.com. There are currently over 250 locations in two dozen US states.
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Title Annotation:Branded Concept Development to be the developer for Vitamin Shoppe
Publication:Real Estate Weekly
Article Type:Brief Article
Geographic Code:1USA
Date:Jun 22, 2005
Words:134
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