BBN Planet Corporation Names Regis McKenna to Board of Directors.CAMBRIDGE, Mass.--(BUSINESS WIRE)--Aug. 16, 1995 -- BBN (BBN Technologies, Cambridge, MA, www.bbn.com) A consulting firm that participated in the development of some of the most extensive networks in the world, including ARPANET, which evolved into the Internet. It was founded in 1948 as a consulting service in acoustics by Dr. today announced that Regis McKenna This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. has joined the Board of Directors for its BBN Planet subsidiary. McKenna is chairman of Regis McKenna Inc., an international high technology marketing consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a . "BBN Planet is a leader in helping businesses and organizations create communities of interest on the Internet," said McKenna. "I'm delighted to play a role in helping them shape the future of electronic commerce." "Regis McKenna is a recognized industry visionary whose presence on the BBN Planet board will help shape our marketing efforts as we head into the twenty-first century," said George Conrades, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BBN and chairman of BBN Planet. "Regis's recognized experience in launching some of most successful high-tech start-ups such as Apple and Intel will be important as we continue to transform the Internet into an everyday tool of commerce," said Paul R. Gudonis, chief executive officer of BBN Planet Corporation. Author of several books on high-tech marketing, including The Regis Touch and Relationship Marketing, McKenna is on the advisory board to Stanford's Graduate School of Business and on the board of Smart Valley, a Silicon Valley project to create an information highway linking businesses, schools, government and homes. He also has served as an advisor to the Office of Technology Assessment on U.S. competitiveness issues. He is a trustee at Santa Clara Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. University and president of the Board of Trustees board of trustees Politics The posse of thugs who oversee an institution's administration. See Board of directors. for the New Children's Shelter of Santa Clara County. McKenna is a venture partner of the venture capital firm Kleiner Perkins Caufield & Byers, and he lectures and conducts seminars on technology marketing and competitiveness issues throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Europe and Asia. Headquartered in Cambridge, Massachusetts, BBN Planet Corporation is a subsidiary of BBN Inc. (Bolt, Beranek & Newman, NYSE NYSE See: New York Stock Exchange :BBN), and is a leading provider of managed Internet access and also provides value-added services for businesses and organizations. BBN Planet's Internet services include managed security services, around-the-clock network operations, end-to-end problem resolution, comprehensive problem tracking, backbone management, training and consulting and ongoing configuration management services. For its fiscal year ended June 30, 1995, BBN had revenue of $215 million. CONTACT: For BBN Planet Corp. Brenda Nichols, 508/369-2100 |
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