BBN Domain Corporation: A new name and a new focus; BBN subsidiary offers process optimization solutions to enable industrial companies to streamline operations and improve product development.

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Oct. 2, 1995--BBN (Bolt Beranek and Newman Inc.; NYSE:BBN) today announced the new name of its wholly owned software products subsidiary.

BBN Domain Corporation, formerly BBN Software Products Corporation, provides companies with solutions to improve their research, development and manufacturing processes. The new name reflects the company's strategic shift away from being a provider of standalone tools to developing solutions for specific vertical markets.

BBN Domain's comprehensive suite of software and services incorporate "domain knowledge" -- an industry-specific understanding of core business disciplines -- that is implemented to optimize business processes required to bring products to market.

BBN Domain focuses on providing process optimization solutions to manufacturing and health companies, two industries in which the company has a significant market presence through its popular data analysis and clinical research products. BBN Domain's customers include 75 of the biggest Fortune 500 companies, such as Advanced Micro Devices, Hoechst/Roussel, Ciba Geigy Ltd. and Eli Lilly and Company.

"Industrial companies are competing in a high-stakes game where the time saved in new product development can translate into millions of dollars," said John Kish, BBN Domain president and chief executive officer. "Our strategy, embodied in our new name, is a refocusing of our business to provide companies with the solutions they require -- not just point products -- to streamline their product development and manufacturing operations to be more competitive in today's rapidly changing global marketplace."

Significant Savings Through Process Optimization

BBN Domain is leveraging its strength in data analysis software and vertical market domain knowledge to assist companies' product development and manufacturing environments. In the pharmaceutical, biotechnology and medical device industries, BBN Domain solutions help companies optimize their clinical research, development and approval processes to conform to government regulatory requirements and to make new drug and medical devices commercially available sooner. Pharmaceutical companies estimate that each day saved getting a new product to market can reduce costs by up to $1 million.

In manufacturing companies, process optimization can help organizations to set up highly efficient production methods to minimize costly changes, redesigns and delays that often occur later in the manufacturing cycle. Manufacturing companies in the semiconductor, automotive and petrochemical industries have estimated that a one percent increase in manufacturing yield can generate an as much as $1 million in additional revenue per year.

"BBN Domain is aggressively breaking out of the clutter of point-solutions providers and expanding the focus and shape of their marketing," according to Bruce Richardson, vice president of research at Advanced Manufacturing Research in Boston, Mass. "By focusing on the vertical markets of health and manufacturing, BBN Domain can offer a broader range of solutions and services."

Integrated Product Family

BBN Domain's software solutions embody data management, data analysis and domain-specific methodologies to help companies optimize their business processes and data management requirements. BBN Domain products are visually oriented, client/server-based solutions that are available on a wide range of computing platforms. The products are grouped into three functional areas: Process Improvement Software, Clinical Research Information Systems and Data Analysis Software.

Process Improvement Software

Starfire is BBN Domain's advanced product and process optimization solution, which combines a proven statistical methodology embodied in software along with integration and consulting services to customize the solution to customers' needs. This methodology was developed with over 60 man-years of effort at IBM, and BBN is the sole licensee to implement this methodology commercially.

Clinical Research Information Systems

BBN Domain offers a series of software products to manage the critical data associated with the development of drugs and medical devices. BBN Domain solutions address the entire product development life cycle -- from clinical trials and monitoring safety data, to manufacturing -- to ensure the safety and efficacy of new drugs and medical devices.

7 Clintrial(TM) - is the industry standard for clinical data management software. Clintrial is a comprehensive clinical trials data management package for pharmaceutical, biotechnology, consumer products and medical device companies. The software handles clinical trials in all phases of drug development, from initial studies to large-scale, multi-center clinical trials, to post-marketing surveillance.

7 Clintrace(TM) - is a database application for tracking and reporting adverse events. It is designed for use by pharmaceutical, biotechnology and consumer products companies that need to monitor drug safety and meet regulatory requirements for safety reporting. Clintrace is fully integrated with Clintrial.

Data Analysis Software

BBN Domain is the developer of market-leading data analysis software for manufacturing, engineering and R&D applications. These applications help customers to access and analyze information to improve the quality of their products and services. BBN Domain's products include integrated data analysis tools that combine power and ease-of-use, without requiring users to have in-depth knowledge of statistics or programming to generate meaningful results.

7 Cornerstone(TM) - is the first exploratory data analysis software built for use in manufacturing to help analyze complex product processes. Cornerstone brings large volumes of data to life in a highly interactive, graphical environment. Manufacturing professionals use Cornerstone to solve problems quickly in order to improve products and processes.

7 BBN Domain's RS/Series(TM) Software - is a full-featured set of integrated, multi-platform products that provide statistical and quality analysis solutions for manufacturing, engineering and research applications. The solutions help to increase yields and improve the quality of products and processes while saving time and money by reducing scrap and rework.

Customers As Partners

A key component of BBN Domain's business is a close collaborative relationship with its customers. By working together, BBN Domain expands its domain knowledge in vertical market areas, and customers receive early access to leading-edge process optimization solutions. BBN Domain is partnering with its customers in Collaborative Rapid Application Development (C-RAD) projects to help ensure that new software product releases meet customer expectations.

BBN Domain has also established two Customer Advisory Boards (CABs) made up of customers, non-customers from the industry and technology experts to keep abreast of trends and new developments. CAB meetings are held on an ongoing basis.

Worldwide Sales and Support Operations

BBN Domain operates sales offices in Australia, Singapore, China, Japan, Germany, France and the United Kingdom. BBN Domain has more than 20,000 installations in 30 countries, and approximately 40 percent of its sales come from outside the United States.

BBN Domain, provides software and services that help companies optimize their processes so they can deliver high-quality products to market faster. The company's software embodies data management, data analysis and domain-specific methodologies in a visually oriented, client/server environment. The company's products include Clintrace(TM), Clintrial(TM), Cornerstone(TM), BBN/Patterns(TM), BBN/Probe(TM) and the RS/Series(TM). BBN Domain is headquartered in Cambridge, Mass. For the fiscal year ending June 30, 1995, BBN reported sales of $215 million.

Further information on BBN Domain and its products and services may be obtained through its Internet Web site at http://www.bbndomain.com. -0-

Clintrial, Clintrace, Cornerstone BBN/Patterns, BBN/Probe and RS/Series are trademarks of BBN Domain Corporation. All other products mentioned are either trademarks or registered trademarks of their respective owners.

CONTACT: Susan J. Cohen

BBN Domain

617-873-4857

Internet:[e-mail]

or

Aline Thibault

For BBN Domain

617-494-9500

Internet:[e-mail]