BBKO Names Entertainment Vet Abramson as Co-Managing Director.

LOS ANGELES -- Los Angeles-based BBKO Ltd. has announced the appointment of entertainment industry expert Richard Abramson as co-managing director of the company. BBKO is a 21st-century boxing venture that seeks to broaden the sport beyond its traditional ring by infusing it with equally hard-hitting entertainment. The company was originally co-founded, and its business plan developed, by Abramson prior to its July 2005 acquisition by Orbit Brands Corporation (Nasdaq: OBTV).

In a nearly three-decade career, Abramson has distinguished himself as a savvy marketer, talent manager, film producer and innovative financier. In the 1970s he founded Aspen Promotions, which became the most successful venture of its kind, waging the marketing campaigns, on behalf of major studios such as Universal and Warner Bros., for such films as The Jerk, Dead Men Don't Wear Plaid, Dr. Detroit and The Man with Two Brains. His subsequent management of actor Paul Rubens led to the creation of Pee-Wee Herman, developing the character into a multimillion dollar merchandising powerhouse through such movies as Pee-Wee's Big Adventure and Big Top Pee-Wee (which he produced and executive produced, respectively), as well as his producing role on the 20-time Emmy-winning children's series "Pee-Wee's Playhouse." He also shepherded other features such as The Big Picture, starring Kevin Bacon, Jennifer Jason Leigh and John Cleese.

In 1995, Abramson pioneered a new way to underwrite the costs of producing and distributing motion pictures through efficacy insurance policies. His creation of a broader, $125 million prints and advertising (P&A) facility, the first of its kind, inspired a wave of insurance-backed financings which eventually became an industry standard, allowing myriad films to be produced. More recently, Abramson was president and COO of Miracle Entertainment, and currently serves as chairman of East West Resort Development, a diversified real estate finance company with development projects in Europe and Asia.

"Richard's marketing, merchandising and production expertise will contribute immensely to the solid growth of BBKO," stated Joseph R. Cellura, Chairman &CEO of Orbit Brands Corporation. "We're thrilled to have him aboard and know he will be integral to BBKO's long-term success."

About BBKO

A wholly-owned subsidiary of Orbit Brands Corporation, BBKO is a 21st-century boxing venture that seeks to broaden the sport of boxing beyond its traditional ring by infusing it with equally hard-hitting entertainment. The company will recruit and market up to 20 fighters with world-class potential, along with the world's best boxing trainers and managers. Partnering with major network partners, BBKO is developing television programming to be shot in compelling venues with celebrity participation and top-rate production values. BBKO reveals its unique hybrid nature through its acronym: "Beats" (musical artists who root for competitors through various genres, from rap to rock), "Bouts" (the contests themselves), and "Knockouts" (a fitting metaphor for young ladies whose presence will prove inspirational to all).

About Orbit Brands Corporation

Orbit Brands Corporation is a publicly traded Delaware Corporation listed on the NASDAQ. The primary focus of the Company is growth via the acquisition and development of early-stage, high-growth companies in the technology, health and fitness, and consumer goods industries. Orbit Brands Corporation is positioned to identify, acquire, fund and develop these companies for the purpose of creating business and shareholder value. Website: www.orbitbrandscorp.com.

FORWARD LOOKING STATEMENTS: Statements regarding financial matters in this press release other than historical facts are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements, shall be subject to the safe harbors created thereby. Since these statements (future operational results and sales) involve risks and uncertainties and are subject to change at any time, the Company's actual results may differ materially from the expected results.