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BBK Healthcare Receives Association of Clinical Research Professionals -ACRP- Award; Recognized with the grand prize for Good Recruitment Practice-SM- initiative.


Business Editors/Health/Medical Writers

NEWTON, Mass.--(BUSINESS WIRE)--April 9, 2003

The Association of Clinical Research Professionals (ACRP ACRP Association of Clinical Research Professionals
ACRP Airport Cooperative Research Program
ACRP Asian Conference on Religion and Peace
ACRP Advisory Committee on Radiological Protection (Canada Atomic Energy Control Board) 
) awarded BBK BBK Bundesamt für Bevölkerungsschutz und Katastrophenhilfe (German)
BBK Bilbao Bizkaia Kutxa (Bank of Bilbao, Spain)
BBK Bank of Bahrain and Kuwait
BBK BB King (blues artist) 
 Healthcare, Inc. with the grand prize in their first Future Trends Committee Innovation Contest. The contest honors forward thinkers in the clinical research and development industry whose ideas spark a transformation "to do things better, smarter, cheaper, and faster, yet still within regulatory boundaries." The award for BBK's Good Recruitment Practice(SM) initiative was presented at the ACRP's 27th annual North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 Conference and Exposition exposition or exhibition, term frequently applied to an organized public fair or display of industrial and artistic productions, designed usually to promote trade and to reflect cultural progress.  in Philadelphia, Pa., on April 8.

"This award recognizes BBK Healthcare's vision and thought leadership," said Dr. James Maloy, chair of ACRP's Future Trends Committee. "Good Recruitment Practice is indeed an idea whose time has come. While many are calling for an overhaul of the industry, we feel an industry-wide adoption of best practices from clinical research, marketing science, and health communications outlined in the BBK initiative will significantly improve the clinical research process. Good Recruitment Practice is a future trend the entire industry should embrace and bring to fruition fru·i·tion  
n.
1. Realization of something desired or worked for; accomplishment: labor finally coming to fruition.

2. Enjoyment derived from use or possession.

3.
."

Bonnie bon·ny also bon·nie  
adj. bon·ni·er, bon·ni·est Scots
1. Physically attractive or appealing; pretty.

2. Excellent.
 A. Brescia, BBK founding principal, added, "Delays in patient recruitment are a significant barrier to achieving greater efficiency in clinical development. We are encouraged by this award as an indication that the industry is ready to make a commitment to addressing this challenge going forward."

Accepting the award for BBK, John Yee, M.D., praised ACRP's sponsorship of a contest that truly encourages and rewards pioneering work throughout the industry. He also pointed out that an overall commitment to innovation can only help streamline the research and development process.

"The Good Recruitment Practice initiative aims to foster awareness of, and provide education about, clinical research while improving communication between the parties involved. It aims to increase patients' and physicians' participation in clinical research and enables patients to make better-informed decisions about clinical research involvement. Furthermore, Good Recruitment Practice should help reduce delays and costs in developing drugs, devices, and other treatments," Dr. Yee said.

ABOUT ACRP: ACRP is an international membership organization that represents more than 17,000 clinical research professionals from diverse organizations. Founded in 1976, ACRP's mission is to provide global leadership for the clinical research profession by promoting and advancing the highest ethical standards and practices. Ultimately, ACRP members contribute to the efficient and swift introduction of new healthcare products to the marketplace. For more information, please visit: www.acrpnet.org.

ABOUT BBK Healthcare, Inc.: Founded in 1983, BBK Healthcare, Inc. is a marketing consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 for the clinical research and development industry, helping to accelerate time to market for new medicines and treatments. BBK provides strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. , protocol assessment, patient and investigative site recruitment, site support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services , advertising, and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  to the leading global pharmaceutical, biotechnology, and medical device companies. BBK has earned a reputation for combining marketing science with research science to create studies that enroll on time and on budget. BBK has also pioneered many advances such as TrialCentralNet(SM), an e-business application that optimizes management of patient recruitment campaigns. For more information, please visit: www.bbkhealthcare.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Apr 9, 2003
Words:512
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