BBK Healthcare, Inc. Receives Top Honors At Regional Awards Ceremony; BBK Brings Home Two Bells at the 2001 Bell Ringer Awards Ceremony.Business/Technology Editors & Health/Medical Writers NEWTON, Mass.--(BUSINESS WIRE)--June 8, 2001 BBK BBK Bundesamt für Bevölkerungsschutz und Katastrophenhilfe (German) BBK Bilbao Bizkaia Kutxa (Bank of Bilbao, Spain) BBK Bank of Bahrain and Kuwait BBK BB King (blues artist) Healthcare, Inc., a full-service healthcare communications agency, received two first-place "Bell" awards at the annual Bell Ringer Awards ceremony held in Cambridge, Mass. on June 5th, 2001. The awards, sponsored by the Publicity Club of New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. , are given for excellence in communications and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most work in every field and industry, and across all mediums - print, broadcast and online. BBK received both of its first-place honors for work on behalf of the Peanut Allergy peanut allergy Immunology A common cause of anaphylactic reactions which, unlike some allergies, is rarely outgrown; PA is the most common cause of food allergy in the US, and a leading cause of food-induced anaphylaxis and death after accidental exposure Research Study. The first top honor was for "Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales Campaign," which highlighted BBK's success in recruiting patients for a clinical trial for peanut allergy. The campaign succeeded in increasing public awareness about the medical condition and garnering over 150 national and local media placements. The second top honor was for "Print Feature or Commentary Placement -National," which highlighted BBK's success in securing an Associated Press story that resulted in several additional placements including Reader's Digest, CNN.com and New England Cable News New England Cable News, known on-air as "NECN", is a regional cable television network serving the New England region of the United States. It is very similar to CNN in structure and style, but focuses more on regional news items and events. . "This recognition is a gratifying grat·i·fy tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies 1. To please or satisfy: His achievement gratified his father. See Synonyms at please. 2. complement to the hard work that went into the Peanut Allergy Research Study," comments Karen Barzilay, vice president of integrated communications, BBK Healthcare, Inc. "We are pleased that the campaign succeeded in raising public awareness about peanut allergy and contributed to furthering medical research." In addition to the two "Bell" awards, BBK also won two merit awards. The first merit was for "News Release - Regional" for work on the Peanut Allergy Research Study. The merit acknowledged BBK's success in generating 20 placements for the Peanut Allergy Research Study in the Boston media market alone. BBK won the second merit award for "Marketing Communications Campaign" for the National Emphysema emphysema (ĕmfĭsē`mə), pathological or physiological enlargement or overdistention of the air sacs of the lungs. A major cause of pulmonary insufficiency in chronic cigarette smokers, emphysema is a progressive disease that commonly Treatment Trial, a government sponsored clinical trial that evaluated the benefits and risks of lung volume reduction surgery in emphysema patients. For this campaign, BBK Healthcare secured over 1,000 media placements, including national coverage on PBS's HealthWeek, as well as garnering coverage in 75 percent of the targeted local markets. BBK Healthcare, Inc. is one of the fastest growing healthcare communications agencies in the country with capitalized billings for the year 2000 reaching $30 million. BBK offers full-service capabilities in advertising and public relations, serving clients in all phases of a product's life, from recruitment for clinical research studies to product approval and from product launch to promotion of mature product lines. For more information about BBK, visit the company's Web site at www.bbkhealthcare.com. |
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