BBG brings 'new bursts of wow' to W hotel renovation.

Internationally renowned architecture and interior design firms BBG-BBGM announced the completion of their renovation project of the W New York, the W brand's iconic first property.

Designed to integrate the signature contemporary style and warmth of W Hotels with clever room design solutions, guest rooms and specialty suites have been infused with new bursts of Wow, creating a luxurious urban escape and a modern respite from the hustle and bustle of the city.

"I am pleased to partner with W New York and the owner of the hotel, Host Hotels, for the first renovation of the W New York since its opening," said Nadia Biski, Partner, BBG-BBGM. "BBG-BBGM's innovative design provides a unique platform to layer in W signature experiences and programming. The newly refurbished guestrooms are relaxing and playful, while the suites are nothing less than amazing--they truly offer a one-of-a-kind sensory experience."

"Innovation has been central to the W brand since its inception," said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Meridien Hotels & Resorts. "In just 10 years, W Hotels has evolved from a New York-centric concept to a worldwide phenomenon. In celebration of this milestone, we are proud to announce the completion of the renovation of W New York, W's iconic first property."

Each guest room was created as a modernized magical interpretation of nature using scale, transparency, and graphics. The luxurious beds, wrapped in warm zebrawood, are the focal point of the rooms, encouraging relaxation. Wow design elements include custom-designed headboards that feature backlit, sensual photos, hinting at the silhouette or the curvature of a beautiful human body.

The duplex Wow suites feature an impressive double-height ceiling, a second-story loft bedroom, dark hardwood floors, abstract bronze coffee tables, hanging pendant lamps inspired by Indian water vessels and custom-designed, backlit acrylic panels from Farmboy Fine Arts. These panels, which feature abstract tree forms in various shapes and sizes, hang in an alluring pattern on the suites' two-story walls, calling immediate attention to the vertical rise.

The Extreme Wow Suites are the ultimate destination for an innovative city experience, offsetting New York's adrenaline and energy with a unique experiential setting filled with unpredictable creativity. The suites feature large, wraparound outdoor terraces with stunning city views, beckoning guests to unwind in a sanctuary where they can mingle, mix cocktails, play games or chill out. With teak flooring and carefully selected furnishings, such as oversized daybeds, solid raw cedar cocoon chairs, teak-framed sectionals, a reclining chaise lounge, and a pool table, the terrace is a multifunctional environment perfectly suited for relaxing, playing or entertaining.

To maintain a sense of continuity from the stunning terraces to the lavish suites, the indoor spaces were designed to take inspiration from the outdoors, and careful consideration was taken to blur distinction between the two. The parlor seating is a mix of chic and contemporary indoor and outdoor furniture, while Farmboy Fine Arts acrylic abstracts accent the room with unique imagery.