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BBC to launch Lonely Planet magazine


Top Gear magazine deputy editor Peter Grunert is to take charge of the BBC's new Lonely Planet monthly title, which will launch later this year.

BBC Magazines BBC Magazines is the magazine publishing division of BBC Worldwide, the commercial subsidiary of the British Broadcasting Corporation.

A list of the published magazines and the age groups they are targeted towards follows: Adult
  • BBC History
 today confirmed that Grunert will take the editor's chair for the launch of the Lonely Planet title.

The monthly magazine will be available in the UK to "open-minded, inquisitive in·quis·i·tive  
adj.
1. Inclined to investigate; eager for knowledge.

2. Unduly curious and inquiring. See Synonyms at curious.
 people who have a real sense of adventure", according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the BBC BBC
 in full British Broadcasting Corp.

Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927.
.

BBC Magazines, a subsidiary of the corporation's commercial arm BBC Worldwide, will publish the title under licence from Lonely Planet from its west London West London is the area of Greater London to the west of Central London. Although it is only ambiguously defined, it is one of the most economically active areas of London outside of the centre, containing significant amounts of office space along with Heathrow Airport and many of  offices.

The BBC also plans to publish the new Lonely Planet magazine title overseas.

BBC Magazines group editorial director Nick Brett said: "Editorially, the two brands are a perfect match for each other. Lonely Planet has long wanted a magazine in its portfolio, which we can now provide, and the BBC has an array of travel programmes and talent that we can bring to the party."

In November 2007, BBC Worldwide bought a 75% stake in Lonely Planet, which sells about 6.5 million travel guides each year.

The new Lonely Planet monthly will compete with Conde Nast Traveller, which sells about 85,000 copies each month, and the Sunday Sunday: see Sabbath; week.  Times Travel Magazine, published by News Magazines, which sells more than 47,000 copies monthly.

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Author:guardian.co.uk
Publication:guardian.co.uk
Date:Aug 5, 2008
Words:256
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