BBC Worldwide to Converge Film and Interactive Games Onto DVDs Utilising Macrovision's SafeCast Technology.Entertainment Editors/High-Tech Writers LONDON--(ENTERTAINMENT WIRE)--Dec. 1, 2000 Macrovision UK, a subsidiary of Macrovision Corporation of Sunnyvale, Calif., (Nasdaq: MVSN MVSN Milizia Volontaria per la Sicurezza Nazionale (Italy) ), a leading provider of video, multimedia and software copy protection as well as DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio. (2) (Digital Rights M (digital rights management) technologies, announced today that BBC BBC in full British Broadcasting Corp. Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927. Worldwide will license Macrovision's SafeCast(TM) DRM technology to enable an innovative marketing approach for digital content. The old saying "seen the film, bought the T-shirt" is taken to the 21st century with this new technology. On Dec. 4, BBC Worldwide, the commercial arm of the BBC, will launch a DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. video of the popular Wallace & Gromit series of short films by the Oscar-winning Nick Park. Included on this disc is a locked version of the popular computer game software based on the lovable characters. Consumers can now "see the film and buy the game" as the SafeCast technology will allow the consumer to unlock the game at a reduced price for use on their PC by connecting to the Web or phoning a call-centre with their credit card details. Gerry Clark from BBC Worldwide commented: "By including the PC game and customiser software on the same media, BBC Worldwide is able to add value to the DVD video offering. Wallace and Gromit fans will be presented with an easy impulse purchase An impulse purchase is an unplanned or otherwise spontaneous purchase. One who tends to make such purchases is referred to as an impulse buyer. Marketers and retailers tend to exploit these impulses which are tied to the basic need for instant gratification. option as the software is already on their DVD disc waiting for them to unlock it." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the latest research by Screen Digest, the number of DVD players shipped in the U.S. was approximately 8 million units at the end of June, having doubled in the past nine months. The increase in units sold in Western Europe Western Europe The countries of western Europe, especially those that are allied with the United States and Canada in the North Atlantic Treaty Organization (established 1949 and usually known as NATO). during last year has also increased a staggering 419%. These figures coupled with the recent launch of the DVD-based Sony Playstation Sony Playstation - Playstation 2 and the fact that 85% of new PCs will be shipped with a DVD drive this Christmas make the DVD the hottest media format for delivering content to consumers. Matthew Hall For other persons named Matthew Hall, see Matthew Hall (disambiguation). Matthew Hall is the 1989 Canadian national bronze medalist. He was one of the first elite level athletes to come out as gay while still competing. , sales executive of Macrovision UK, stated: "Macrovision has a unique position in having established relationships with both the major Hollywood studios who use Macrovision copy protection on DVD videos and with Interactive games publishers, who use our SafeDisc(R) CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). copy protection technology. There are many new revenue opportunities available when SafeCast technology is used to deliver `try-and-buy' versions of PC games on DVD videos. As BBC Worldwide has recognised early on, certain films and games have an appeal to a similar audience. We expect to see offers such as `seen the film, bought the game, bought the soundtrack, clicked through to the website to buy the T-Shirt' all from a single DVD disc in the near future once this program is widely accepted." About BBC Worldwide BBC Worldwide Limited, a wholly-owned subsidiary of the British Broadcasting Corporation (company) British Broadcasting Corporation - (BBC) The non-commercial UK organisation that commissions, produces and broadcasts television and radio programmes. The BBC commissioned the "BBC Micro" from Acorn Computers for use in a television series about using computers. (BBC), was formed in 1994 to develop a coordinated approach to the BBC's commercial activities and to ensure that the BBC continues to develop into a leading player in the world media market. BBC Worldwide has activities that span 200 countries and is Europe's largest exporter of television programs and manages international television channels and joint ventures. The company also develops commercial publishing opportunities linked to BBC programming in the U.K. and internationally -- products include books, magazines, audio tapes, videos, CD-ROMs and music -- and handles the licensing of BBC brands, characters and other properties. Additional information on BBC Worldwide can be found on the Internet at www.bbcworldwide.com or www.bbc.co.uk. BBC, BBC Worldwide and their respective logos are trademarks of the British Broadcasting Corporation. About Macrovision Macrovision develops and markets copy protection, rights management and electronic license management technologies for the home video, consumer interactive software and enterprise software markets. SafeCast is a comprehensive rights management and security solution that helps prevent unauthorized use or distribution of software. Through the use of encrypted files and unique access keys, the technology gives publishers and developers unprecedented levels of control over the distribution of their products. SafeCast also includes a wide range of tools that helps publishers encourage trials and generate incremental sales using electronic software distribution (ESD (1) (Electronic Software Distribution) Distributing new software and upgrades via the network rather than individual installations on each machine. See ESL. ) technology. SafeDisc CD-ROM copy protection has been licensed to over 100 mastering and replication facilities worldwide and is used by many major interactive software publishers including Microsoft, Electronic Arts, Mattel, Havas and Eidos. Over 60 million CD-ROMs have been copy protected with SafeDisc since market introduction in the fourth quarter of 1998. Macrovision's Video Copy Protection technologies are used by motion picture studios, cable and satellite TV operators, consumer electronics companies, and personal computer manufacturers to prevent the unauthorized duplication, reception or use of copyrighted video materials. Over 250 million DVDs, over 3 billion videocassettes, and over 45 million digital set top boxes have utilized Macrovision's video copy protection technologies. Macrovision has its corporate headquarters in Sunnyvale, Calif., with European headquarters in London and Asia-Pacific headquarters in Tokyo. Note to Editors: Additional background information on Macrovision Corporation and its other products, see www.macrovision.com. SafeCast and SafeDisc are registered trademarks or trademarks of Macrovision Corporation. All statements contained herein, as well as oral statements that may be made by the Company or by officers, directors or employees of the Company acting on the Company's behalf, that are not statements of historical fact, constitute "forward-looking statements" and are made pursuant to the Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. Such risks and uncertainties are outlined in the Company's Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for 1999, its Quarterly Reports on Form-10Q, and such other documents as are filed with the Securities and Exchange Commission from time to time. The Company is not obligated ob·li·gate tr.v. ob·li·gat·ed, ob·li·gat·ing, ob·li·gates 1. To bind, compel, or constrain by a social, legal, or moral tie. See Synonyms at force. 2. To cause to be grateful or indebted; oblige. to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release. |
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