BBC Worldwide Licenses Macrovision's SafeDisc Technology CD-ROM Copy Protection To Be Used On The Tweenies.Business Editors/High-Writers LONDON--(BUSINESS WIRE)--May 19, 2000 Macrovision UK Limited, a subsidiary of Macrovision Corporation of Sunnyvale, California Sunnyvale ([sʌniveil]) is a city in Santa Clara County, California, United States. It is one of the major cities that make up the Silicon Valley. As of the 2000 census, the city population was 131,760. (Nasdaq:MVSN MVSN Milizia Volontaria per la Sicurezza Nazionale (Italy) ) announced today that BBC BBC in full British Broadcasting Corp. Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927. Worldwide will use SafeDisc(R) CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). copy protection on its new multimedia title, The Tweenies The Tweenies is a television programme aimed at children, broadcast on the BBC. The programme is set in a nursery attended by the four Tweenies themselves: Milo, Jake, Bella and Fizz. They are supplemented by two adults, Max and Judy, and two dogs, Doodles and Izzles. . This is another important breakthrough for SafeDisc into non-games titles following its success in the software gaming industry last year. The increasing market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" of CD-recordable devices has led to software publishers rethinking their protection strategies for traditionally unprotected products in the educational, reference and business application areas. Gerry Clark, Technical Development Director at BBC Worldwide commented: "With the increasing availability of copying devices, BBC Worldwide feels it has to protect its branded Multimedia titles." The total estimated value of unauthorized copies of PC application software CD-ROMs among consumer households is estimated to approach $675 million in 1999 in the U.S., according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a study sponsored by Macrovision Corporation and conducted in February, 2000 by San Mateo San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , CA-based Merrill Research & Associates. In 69% of the cases where unauthorized copies were made or borrowed, respondents indicated they would have purchased the software if copying were not an option. The survey found that 20% of surveyed households have a CD-recordable drive currently installed in their household/home office. This represents a dramatic 200% increase in one year over the percentage of households that reported owning CD-recordable drives in Merrill Research's March 1999 study. "We believe these casual copying study results may, if anything, underestimate overall losses due to consumer copying," said Dr. Joseph Wheeler
Joseph Wheeler (September 10 1836–January 25 1906) was an American military commander and politician. , general partner at Merrill Research. "For instance, some respondents may not want to admit to involvement in unauthorized copying. "Only 37% of respondents in the current study said they had not or would not copy application software. In addition, the study did not measure copying of application software in group-living situations such as college dormitories. Nevertheless, we believe the results provide an excellent benchmark from which trends in unauthorized copying can be evaluated." CD-recordable drives have only become widely available at affordable consumer price points under $200 within the past two years. The worldwide installed base of consumer-priced CD-recordable drives is expected to reach over 77 million in the next two years, with 35% in the U.S. and 30% in Europe. The International Recording Media Association forecasts that the replication of CD-R (CD-Recordable) A writable CD technology using a type of compact disc that can be recorded, but not erased (CD-Rs are "write once" discs). CD-R discs are used to master CD-ROMs, to back up data and to make copies of data for distribution. discs will exceed 1.3 billion units this year compared to 850 million units in 1999 worldwide. Given the fact that these discs can be purchased at retail for 60 cents, it is easy to see why CD-recordable drives have become one of the most popular consumer electronics products to become available in years. Matthew Hall For other persons named Matthew Hall, see Matthew Hall (disambiguation). Matthew Hall is the 1989 Canadian national bronze medalist. He was one of the first elite level athletes to come out as gay while still competing. , Major Account Sales Manager of Macrovision said: "Educational and business publishers are now seriously looking at copy protection. They need to implement a strategy quickly to avoid a decline in revenues as the surge in sales of blank CD-R's continues." About BBC Worldwide BBC Worldwide Limited, a wholly-owned subsidiary of the British Broadcasting Corporation (company) British Broadcasting Corporation - (BBC) The non-commercial UK organisation that commissions, produces and broadcasts television and radio programmes. The BBC commissioned the "BBC Micro" from Acorn Computers for use in a television series about using computers. (BBC), was formed in 1994 to develop a coordinated approach to the BBC's commercial activities and to ensure that the BBC continues to develop into a leading player in the world media market. BBC Worldwide has activities that span 200 countries and is Europe's largest exporter of television programs and manages international television channels and joint ventures. The company also develops commercial publishing opportunities linked to BBC programming in the UK and internationally -- products include books, magazines, audio tapes, videos, CD-ROMs and music -- and handles the licensing of BBC brands, characters and other properties. Additional information on BBC Worldwide can be found on the Internet at www.bbcworldwide.com or www.bbc.co.uk. BBC, BBC Worldwide and their respective logos are trademarks of the British Broadcasting Corporation. About Macrovision Macrovision Corporation develops and markets content copy protection and rights management technologies to prevent the unauthorized duplication, reception or use of video and audio programs and computer software. The Company provides its products and services primarily to the home video, consumer multimedia software, digital pay-per-view, cable, satellite and video security markets. Macrovision has its headquarters in Sunnyvale, California with subsidiaries in London and Tokyo. All statements contained herein, as well as oral statements that may be made by the Company or by officers, directors or employees of the Company acting on the Company's behalf, that are not statements of historical fact, constitute "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. Such risks and uncertainties are outlined in the Company's Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for 2000 as filed with the Securities and Exchange Commission. The Company is not obligated ob·li·gate tr.v. ob·li·gat·ed, ob·li·gat·ing, ob·li·gates 1. To bind, compel, or constrain by a social, legal, or moral tie. See Synonyms at force. 2. To cause to be grateful or indebted; oblige. to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release. Note to Editors: Additional background information on Macrovision Corporation can be obtained from our Web Site at www.macrovision.com Macrovision and SafeDisc(R) are trademarks of Macrovision Corporation. |
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