BBC Commissions Teletrax for Unique News Evaluation Project; Teletrax Results to be Analyzed by BBC in Examination of its Digital Future.

LONDON -- The BBC has commissioned Teletrax(TM) for a special project to help the highly-acclaimed international broadcaster better understand how it uses news coverage from third party news providers around the globe, it was announced today by the digital watermarking firm. Teletrax, a subsidiary of Medialink Worldwide Incorporated (Nasdaq:MDLK), is the first and only global digital video monitoring and media asset management service.

The BBC's special project calls for Teletrax to monitor use by the BBC of video news material that is provided by key selected international news providers. The results of the six-month study will be analyzed by the BBC as part of ongoing internal examination and its contribution to the larger national discussion of how it "builds public value" as a publicly funded, public service broadcaster in a fully digital world.

"The BBC concentrates on providing high quality programmes and services as one of the most creative and trusted organisations in the world," said Adrian van Klaveren, head of newsgathering, BBC News. "We constantly strive to improve our public service, and this project will better inform how we operate in an increasingly digital world."

"It is a privilege for Teletrax to be selected to provide business information that can aid the BBC in its continuing evaluation of its output," said Andy Nobbs, managing director of Teletrax. "We are excited to be supporting the BBC on a project that can assist it in building a bridge to its second century as a world-renowned public broadcaster."

Launched more than two years ago as a service using patented technology developed by a joint venture between Royal Philips Electronics of the Netherlands (NYSE: PHG) and Medialink, Teletrax's technology embeds an imperceptible and indelible digital watermark into video whenever it is edited, transmitted, broadcast or duplicated. The underlying technology is patent protected both by Philips and Digimarc Corp. (Nasdaq: DMRC).

A global network of decoders or "detectors," then captures all occurrences of the embedded video being transmitted via satellite, cable or terrestrially and generates tracking reports for the content owners. Reports of individual broadcast airings are delivered online in near real-time to each client's custom-designed portal or in data file transfers. Each client's broadcast activity is updated dynamically, 24 hours a day, enabling clients to respond immediately to reported results such as changes in end-user preferences or detections of unauthorized use.

Teletrax maintains a proprietary network of detectors that monitor the television broadcasts of more than 700 television stations in the top 100 markets in the United States, representing more than 85% of all television households. Its international network is comprised of 12 monitoring stations in Europe, Asia, the Middle East and South and Central America, which monitor over 200 channels being broadcast from nearly 50 nations.

The BBC is part of a growing list of leading entertainment, news and media organizations that have contracted with Teletrax to track broadcast video content, either in the United States exclusively or globally. These include: Buena Vista Television, ABC Television Network, Tribune Entertainment, Universal Domestic Television, NBC News Channel, Reuters Television, Medialink and Australian-based Media Review International. A number of other entertainment, news and media companies are also currently testing the Teletrax service.

About BBC News:

The BBC has been committed to journalistic excellence for more than 75 years. BBC News aims to provide access to the information and ideas everyone needs to make sense of an increasingly complex world. Through its emphasis on specialist knowledge, international newsgathering, and its breadth of programmes, BBC News seeks to deliver a complete news package, covering arts, science, sport, politics, business and world affairs.

With its team of 2000 highly trained journalists and over forty news bureaux, BBC News strives to bring impartial and trusted news reporting to audiences all over the globe.

Producing a range of daily and weekly programmes, continuous news channels and electronic content, including BBC News 24, Panorama, BBC Radio 5 Live, BBC World and Ceefax, BBC News aims to deliver quality news coverage when it happens, with clarity and authority.

About Teletrax:

Teletrax (www.teletrax.tv) is the world's first global video broadcast monitoring and video asset management service. Launched in 2002, Teletrax provides clients with video watermarking services that enable them to precisely track and monitor where, when and how their content is being aired via cable, satellite and terrestrially. Clients can easily evaluate, respond to and manage broadcast information relating to their video content through Teletrax's Web-based reporting tools. Teletrax yields critical media intelligence that is of proven value to motion picture studios, news organizations, network and syndicated TV programmers, TV sports producers and distributors, brand marketers, corporate communicators, and advertising and public relations agencies.

About Medialink:

Medialink (www.medialink.com) is a global leader in providing comprehensive and compelling multimedia communication solutions and services for more than 3,000 corporations and other organizations seeking to communicate news to their audiences through television, radio, print and the Internet. The company provides production and satellite distribution of video and audio news, multimedia webcasting services, press release newswire distribution, photography production and digital distribution, and strategic corporate communications consulting. Medialink also provides media monitoring and analysis and public relations research to help clients determine return on investment from their communications efforts. Based in New York, Medialink has offices in major cities across the United States and an international hub in London.

For additional investor and financial information, please visit the Investor Relations section of the Company's Web site (www.medialink.com).

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