BBBOnLine Privacy Program Celebrates One-Year Anniversary; Welcomes World's Largest Consumer Packaged Goods Company as its Newest Privacy Seal Participant.Business Editors ARLINGTON, Va.--(BUSINESS WIRE)--March 17, 2000 BBBOnLine, a subsidiary of the Council of Better Business Bureaus, today marked its one-year anniversary as it welcomed P&G, and 48 P&G websites, to the growing list of companies carrying the BBBOnLine Privacy Seal. "P&G's application was the largest to date and indicative of this company's leadership in the online privacy arena," said Russell Bodoff, senior vice president and COO of BBBOnLine. "By being awarded the BBBOnLine Privacy Seal, P&G is showing consumers who visit their sites that P&G adheres to its posted notice of stringent information-handling practices." Consumers will find the BBBOnLine Privacy Seal on a vast range of P&G product websites ranging from Cover Girl to Pampers Pampers is a brand of disposable diaper (or nappy) marketed by Procter & Gamble worldwide. Product information Diapers Pampers Diapers come in sizes going all the way up to Size 7. and from Pringles to Tide. Launched in March 1999, the BBBOnLine Privacy Program has enjoyed great success in helping businesses of all sizes address online privacy and in helping online consumers become more educated about protecting their privacy. The program has awarded seals covering over 400 websites, and has received more than 900 applications. The number of websites covered by the BBBOnLine Privacy Seal has increased by 50 percent just in the first few months of this year. "Consumer privacy is all about putting consumer needs first, then working to gain trust and confidence. The BBBOnLine program and Privacy Seal is an important step in this process and we are happy to feature the seal on 48 of our consumer websites," said Mark Schar, P&G's global vice president iVentures and global privacy officer. "We consider this accomplishment a start, not an end point. P&G will continue to participate along with organizations like BBBOnLine to understand consumer concerns about privacy, and encourage other companies to make a commitment to online privacy by participating in the BBBOnLine Privacy Program." This past week MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device. (2) (Microwave Communications Inc. also received the BBBOnLine Privacy Seal for eight of its websites, including UUNET (UUNET Technologies, Inc., Fairfax, VA, www.uunet.net) Founded in 1987, UUNET was the first commercial Internet service provider. Originally offering e-mail and news, it became a full Internet service organization providing dial-up and leased line accounts as well as archive space for . Other seal holders include American Airlines American Airlines Major U.S. airline. American was created through a merger of several smaller U.S. airlines and incorporated in 1934. It continued to buy the routes of other airlines, becoming an international carrier in the 1970s; its routes include South America, the , AT&T, Dell, e-loan, Hewlett-Packard, The New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times, Nick.com, Kodak and Nestle U.S.A. "The BBB BBB A medium grade assigned to a debt obligation by a rating agency to indicate an adequate ability to pay interest and repay principal. However, adverse developments are more likely to impair this ability than would be the case for bonds rated A and above. system is proud of what the BBBOnLine Privacy Program has accomplished in its first year," said Ken Hunter The BBB system's expertise in resolving complaints is also adding value to the Privacy Program through its consumer-friendly dispute settlement process, which has "kicked into gear" in recent months, Hunter said. Other advances by the BBBOnLine Privacy Program during its first year include growing international recognition in the online privacy community. The Privacy Program has received applications from over 20 countries spanning Europe, Asia, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , the Caribbean, the Middle East and the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. . In addition, BBBOnLine Privacy Program representatives have made presentations at various high-level international privacy conferences around the world, including presentations to those involved in the US Department of Commerce negotiations with the European Commission regarding Europe's Data Protection Law. The BBBOnLine Privacy Program awards an easily recognizable and affordable seal to businesses that post and adhere to online privacy policies that meet the required "core" principles, such as access, notice, choice, and security. To see a complete list of the Privacy Program requirements and a list of companies awarded the seal, go to http://www.bbbonline.org . |
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