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BBBOnLine Awards Its First Internet Kid's Privacy Seal to Nickelodeon's Nick.com.


ARLINGTON, Va.--(BUSINESS WIRE)--May 3, 1999--

A Leading Kid's Entertainment Site Receives Seal After Rigorous

Assessment of Its Privacy Policy Procedures

BBBOnLine, a subsidiary of the Council of Better Business Bureaus (CBBB CBBB Council of Better Business Bureaus
CBBB Community British Brass Band
), today awarded its first Kid's Privacy Seal to Nickelodeon's Nick.com, a division of Viacom International Viacom International, Inc. is a current subsidiary of Viacom (as was the case with Viacom's predecessor).

It is the holding company for copyrights associated with Viacom's corporate website and its cable networks.
 Inc.

The BBBOnLine Kid's Privacy Seal is part of BBBOnLine's Privacy Program, which assures consumers that a Web site has committed to respecting the personally identifiable information In information security and privacy, personally identifiable information or personally identifying information (PII) is any piece of information which can potentially be used to uniquely identify, contact, or locate a single person.  it gathers online.

"Nickelodeon has been at the forefront of working with policy makers and developing online mechanisms to protect children visiting their Web site," said Russ Bodoff, senior vice president and chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of BBBOnLine. "We commend them for passing the rigorous review process that precedes the awarding of the BBBOnLine."

"At Nick.com we put kids first and provide kids with a playground that aims to be safe and engaging at the same time," said Kris Bagwell, Senior Vice President, Nickelodeon Online. "It gives us great pleasure to be the first kids' Web site to receive the seal and we encourage other companies to pursue what will soon become the standard of privacy trustmarks on the Web."

Nickelodeon, along with its parent company Viacom, participated as active members of the BBBOnLine Privacy Steering Committee and has worked closely with BBBOnLine to take a lead in establishing the standards behind the seal program prior to the implementation of the Children's Online Privacy Protection Act Not to be confused with the Child Online Protection Act.

The Children's Online Privacy Protection Act of 1998[1] (COPPA)[2] is a United States federal law, located at Title 15, Section 6501, et seq., of the United States Code.
.

Privacy Seal Program

Web sites displaying the BBBOnLine Kid's Privacy Seal must meet all the requirements of the BBBOnLine Privacy Program and comply with additional requirements for children under the age of 13 which are based on the guidelines of the Council of Better Business Bureaus' Children's Advertising Review Unit, Online Privacy Alliance, and the Children's Online Privacy Protection Act of 1998, including:

- with certain exceptions, obtain verifiable parental consent

before any personally identifiable information from children can

be collected, used or disclosed;

- obtain verifiable parental consent before children are allowed to

post or communicate directly with others;

- provide warnings and explanations in easy-to-understand language;

and,

- avoid collecting more information than necessary when offering

children's games and activities.

BBBOnLine Kid's Privacy Seal participants must provide parents reasonable access to information collected from their children, and the ability to correct or remove that information.

About two dozen global companies, pioneers and leaders in e-commerce, have sponsored the creation of the BBBOnLine Privacy Program: America Online, AMR (1) (Adaptive Multi-Rate) A variable rate speech codec selected by the 3GPP for the 3G evolution of the GSM cellphone system (WCDMA). Using the Algebraic CELP (ACELP) compression technology, AMR provides toll quality sound at transmission rates from 4.75 to 12.  Corporation (American Airlines and Travelocity), AT&T, Bank of America
See also:  and


Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world.
, Dell, Dun & Bradstreet, Eastman Kodak, Equifax, Experian, Ford, Hewlett-Packard, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Intel, J.C. Penney, MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device.

(2) (Microwave Communications Inc.
 WorldCom, Microsoft, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Times Electronic Media, Nickelodeon, Procter & Gamble, Reed Elsevier (LEXIS-NEXIS), Sony Electronics, US WEST, and Xerox.

Additional information on the BBBOnLine Kid's Privacy Program can be obtained at www.bbbonline.org.

Note: Nickelodeon, Nickelodeon Online and all related titles, logos and characters are trademarks of Viacom International Inc.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 3, 1999
Words:483
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