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BAY-AREA KMART STORES CELEBRATE NATION'S LARGEST BIRTHDAY PARTY

 BAY-AREA KMART STORES CELEBRATE NATION'S LARGEST BIRTHDAY PARTY
 WHAT: Kmart, its 300,000 associates and their customers will celebrate 30 years of service on March 1 with parties in 2,300 Kmart stores across the country. Colma's (Calif.) Kmart will host special guest David Cohen and Kmart executive Mike Wellman.
 Cohen and Wellman will cut a huge birthday cake to be shared with customers and local singers will pay tribute to Kmart with a special rendition of "Happy Birthday."
 WHO:
 -- Mill Valley, Calif., resident David Cohen, innovator of the "Day in the Life" series of books and editor of a new book, "America Then & Now," will be on hand to sign books and answer questions about his fascinating works.
 -- Mike Wellman, Kmart vice president of Marketing, will host the ceremony. Wellman oversees marketing, research and special promotions for the national chain. He will be available for interview to discuss the Kmart success story -- why Kmart has flourished when other retailers continue to struggle.
 WHEN: Sunday, March 1
 Ceremony -- 4 p.m.
 Cohen media interviews -- 4:30-5 p.m.
 Wellman media interviews -- 4:30-6 p.m.
 Cohen book signing -- 5-6 p.m.
 WHERE: 1200 El Camino Real
 Colma, CA 94014
 415-756-7440
 CONTACT: For general event information/Cohen interviews, Teri Kula, 313-643-5831, or for Wellman interviews, Mary McGeachy, 212-687-8747, both of Kmart.
 -0- 2/25/92
 (KM) CO: Kmart Corporation ST: California IN: REA SU:


JG -- DE017 -- 2297 02/25/92 11:18 EST
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Publication:PR Newswire
Date:Feb 25, 1992
Words:242
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