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BAY AREA TELEMARKETER TO HIRE 200 NEW EMPLOYEES; REPORTS 50 PERCENT INCREASE IN SALES REVENUE FOR QUARTER

 PLEASANTON, Calif., Aug. 20 /PRNewswire/ -- Zacson Corp., a Pleasanton, Calif.-based provider of business-to-business telemarketing and integrated marketing services announced it will add 200 new employees to its present base of 900 by year-end.
 The privately held company also reported that first quarter fiscal year 1994 revenues (April-June) rose 50 percent from $3.975 million to $6 million, for the same period last year. Total revenues jumped from $13.2 million in fiscal year 1992 to $17.9 million in 1993, a 35 percent increase.
 Zacson attributes the increases in revenues and new hires to corporations looking for more cost-effective marketing channels to stay competitive. Telemarketing is proving to be one of the most cost- effective means to service existing accounts and to prospect for new business, according to Zacson.
 "Telemarketing enhances a company's market presence, produces higher sales results, and makes a company's existing field sales team more efficient," said Dwaine Canova, Zacson chairman and chief executive officer. "For recession-wary businesses, the time and revenues saved is a competitive advantage."
 According to Zacson, the cost of a field sales call that might generate $1,000 to $2,000 of business averages over $250 per contact. Telemarketing can achieve the same results at about one-twentieth the cost.
 Those facts have prompted many Fortune 500 and high-tech companies to incorporate telemarketing in their marketing mix. Zacson clients include IBM, Nationally Liberty Insurance, Pacific Bell, Rolm and Sun Microsystems.
 Canova predicts that telemarketing will generate more than 500,000 new jobs annually through the decade. Overall, the industry is expected to generate more than $280 billion in goods and services sold this year.
 Zacson, headquartered in Pleasanton, is one of the leading providers of telemarketing, sale-support, customer service and direct marketing services in the country. Contact Peggy Moretti at Zacson Corp., 3825 Hopyard Road, Pleasanton, CA 94588. 510-463-7300.
 -0- 8/20/93
 /CONTACT: Len Fernandes, 510-538-8916, for Zacson/


CO: Zacson Corp. ST: California IN: SU: ERN

JB-MF -- LA002 -- 4674 08/20/93 11:02 EDT
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Publication:PR Newswire
Date:Aug 20, 1993
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