BATNET1 Names Peter Burke as Company's Chief Financial Officer.ISELIN, N.J.--(BUSINESS WIRE)--June 5, 2000 Former Campaign Treasurer and Senior Advisor to Ex-Presidential Candidate Bill Bradley Joins BATNET1 Team BATNET1, the leader in Internet affinity marketing, today announced the appointment of Peter Burke as Chief Financial Officer of the Company. He will be responsible for all finance and accounting functions and will also be a member of the mergers and acquisitions team. "Peter is an extremely accomplished executive with extensive experience in financial management," said Christopher B. Swenson, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BATNET1. "As the role of affinity marketing increases and additional Internet-related opportunities present themselves, Peter's role within the company will increase in scope and importance. His outstanding track record in the financial field make him a welcome addition to the BATNET1 team," Swenson added. Burke comes to BATNET1 with more than 20 years of high-profile experience in the financial services industry. Prior to joining BATNET1, Burke was a Senior Advisor to Bill Bradley's recent Presidential bid. In addition, he served as Treasurer for Bradley's U.S. Senate Campaigns. Burke was Treasurer of Brandywine Senior Care, Inc., from 1996 to March 2000 where he was directly responsible for financing, development, acquisitions and procurement of venture capital. In addition, Burke served as President of the Meadowview Group, a senior health care company that was merged into Brandywine Senior Care in 1996. He also served as Treasurer of NPA (1) (Numbering Plan Area) The Bellcore/Telcordia telephone area code system in use in the U.S., Canada, Alaska, Hawaii and islands in the Caribbean. See NPA code. (2) (Network Professional Association, San Diego, CA, www.npanet. Inc., a leading Philadelphia-area real estate firm where he helped arrange more than $750 million of financing. Burke was previously a Tax Manager at Price Waterhouse & Co. in Philadelphia. Burke holds a M.A. in Liberal Studies from Villanova University and a B.S. in Accounting from Philadelphia University. Burke is a Certified Public Accountant Certified Public Accountant (CPA) An accountant who has met certain standards, including experience, age, and licensing, and passed exams in a particular state. in New Jersey and Pennsylvania. BATNET1 has relationships with the nation's largest membership groups including AAA AAA: see American Automobile Association. (Triple A) A common single-cell battery used in a myriad of electronic devices of all variety. Like its double A (AA) cousin, it provides 1.5 volts of DC power. When used in series, the voltage is multiplied. , AARP AARP, a nonprofit, nonpartisan national organization dedicated to "enriching the experience of aging"; membership is open to people age 50 or older. Founded in 1958 by Ethel Percy Andrus as American Association of Retired Persons, AARP now has over 30 million , the American Medical Association American Medical Association (AMA), professional physicians' organization (founded 1847). Its goals are to protect the interests of American physicians, advance public health, and support the growth of medical science. (AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call. ) and leading Internet merchants, for whom BATNET1 creates customized marketplaces and services tailored for group members. BATNET1 has exclusive agreements with groups comprising more than 110 million members. More than 150 Internet merchants currently participate in the BATNET1 Affinity Marketplace program, the company's core service. Other services offered by BATNET1 include private label ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. , e-mail marketing, e-commerce Web site development and the soon-to-be launched Affinity Ad Network. "I'm thrilled to join the BATNET1 team," said Peter Burke, CFO See Chief Financial Officer. of BATNET1. "BATNET1 is perfectly-positioned to become the world-leader in affinity marketing solutions and I'm looking forward to contributing to this groundbreaking effort by helping to expand the services we provide and by assisting and guiding BATNET1 in its quest to become a publicly-traded company," Burke added. ABOUT BATNET1 Founded in 1995, BATNET1 is the leading Internet Affinity Marketing Company. BATNET1 connects groups, their members and Internet merchants through customized, private-label Internet marketplaces. Based in Iselin, New Jersey Iselin (pronounced IZ-lin) is a census-designated place and unincorporated area within Woodbridge Township, in Middlesex County, New Jersey, United States. As of the United States 2000 Census, the CDP population was 16,698. , and privately held, the company has exclusive agreements to provide marketplaces to groups serving more than 100 million online members. More BATNET1 information can be found on the Web at http://www.batnet1.com. |
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