BATNET1 Launches Ad Network to Allow Merchants to Reach Over 110 Million Online Group Members.Business/High Tech Editors ISELIN, NJ--(BUSINESS WIRE)--Sept. 19, 2000 BATNET1, the leading Internet affinity marketing company, announces the addition of the Affinity Ad Network to the roster of services it currently offers to 70 leading affinity groups and more than 150 merchant partners. BATNET1's Affinity Ad Network allows merchants to place ads and run special promotions on the Web sites of various affinity groups -- groups that the merchants may not have had access to in the past. What sets the Affinity Ad Network apart from its competition is the fact that ads are targeted to individuals based on their interests, occupations and affiliations as determined by group membership rather than their Internet surfing habits. The Affinity Ad Network will officially launch with the rollout of ads from 20 merchants who will be running ads on 90 different affinity marketplaces, which are designed and supported by BATNET1. The American Counseling Association The American Counseling Association (ACA) is a non-profit, professional organization that is dedicated to the counseling profession. ACA is the world's second largest association exclusively representing professional counselors. and the American Federation of Musicians The American Federation of Musicians (AFM/AFofM) is a labor union of professional musicians in the United States and Canada. The American Federation of Musicians was founded in 1896, at which time it took over from an older and looser organization of local are among the first groups participating in the Affinity Ad Network. "We saw a unique opportunity for merchants to reach their target consumers without compromising the privacy of the individual," said CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and President Christopher Swenson. "Initial response from both our merchant clients and affinity group clients has been extremely positive." The Affinity Ad Network is just one of several high-powered marketing services BATNET1 offers its affinity group clients and merchant partners. Other services include: -- BATNET1 Affinity Marketplace (BAM Bam (bäm), town (1996 pop. 70,100), Kerman prov., SE Iran, on the intermittent Bam River. Located on the western edge of the Dasht-e Lut, Bam is a trade center in a henna-growing region. Dates and other fruits are also grown; camels are raised. ) Partnering with affinity groups and Internet merchants, BATNET1 creates customized, private-label online marketplaces tailored for group members. "Branded" affinity group marketplaces earn incremental revenue for the 1organization while providing a discounted online shopping to valued group members. -- Private Label Stores BATNET1 develops and manages private-label online stores, which deliver specially selected, organization-approved goods from the manufacturer directly to affinity group members. -- Private Label ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. BATNET1 offers a high quality, discounted ISP (Internet Service Provider) access that can be exclusively "branded" for any affinity group. Valuable member benefits include: discounted ISP pricing, nationwide local dial-up access hot Dial-up access is a form of Internet access via telephone line. The client uses a modem connected to a computer and a telephone line to dial into an Internet service provider's (ISP) node to establish a modem-to-modem link, which is then routed to the Internet. , four branded e-mail addresses per member, unlimited monthly access, toll-free technical support and more. -- E-mail Hosting & Management Services BATNET1 can help affinity groups and merchants reduce costs and reach more customers with a full-service e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. program. BATNET1 offers custom e-mail hosting, management and delivery services to help affinity groups collect e-mail addresses from their members and leverage e-mail marketing efforts to improve the quality of communication. -- Branded Long Distance Service BATNET1 offers world-class long-distance service to affinity group members at the most competitive rates available anywhere. Additional branded benefits coming soon include cell phone services, beepers, pagers and pre-paid calling cards. For additional information about BATNET1's Affinity Ad Network please email us at adnetwork@batnet1.com or call 732/516-0088. ABOUT BATNET1 Founded in 1995, BATNET1 is the world's leading Internet affinity marketing company. BATNET1 creates customized, private-label Internet marketplaces and offers Internet-based marketing services for affinity groups. BATNET1 has exclusive agreements with 100 of the nation's largest membership groups including AAA AAA: see American Automobile Association. (Triple A) A common single-cell battery used in a myriad of electronic devices of all variety. Like its double A (AA) cousin, it provides 1.5 volts of DC power. When used in series, the voltage is multiplied. , the American Dental Association American Dental Association (ADA), n.pr a nonprofit professional association whose membership is dental professionals in the United States. Its purpose is to assist its members in providing the highest professional and ethical care to the citizens of the and the American Medical Association American Medical Association (AMA), professional physicians' organization (founded 1847). Its goals are to protect the interests of American physicians, advance public health, and support the growth of medical science. , comprising more than 110 million members. More than 150 leading Internet merchants currently participate in the BATNET1 Affinity Marketplace (BAM) program, the company's flagship service. Other services offered by BATNET1 include E-Mail Hosting & Management, Private Label ISP, Branded Long Distance, Private Label Store Development and Management and the Affinity Ad Network. BATNET1 is based in Iselin, New Jersey Iselin (pronounced IZ-lin) is a census-designated place and unincorporated area within Woodbridge Township, in Middlesex County, New Jersey, United States. As of the United States 2000 Census, the CDP population was 16,698. , and privately held. For additional information please visit http://www.batnet1.com. |
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