BATNET1 Brings Online Shopping to American Medical Association Members; More than 300,000 Members to Receive Discounts and Incentives on Name-Brand Products and Services.Business Editors ISELIN, N.J.--(BUSINESS WIRE)--February 7, 2000 Leading online affinity marketer BATNET1 today announced it has developed and will maintain an online shopping marketplace for the American Medical Association American Medical Association (AMA), professional physicians' organization (founded 1847). Its goals are to protect the interests of American physicians, advance public health, and support the growth of medical science. (AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call. ), offering timely and targeted name-brand products and services at discount. By leveraging BATNET1's marketing expertise and relationships with leading merchants, including barnesandnoble.com, Sharper Image, HardwareStreet.com, eToys and Garden.com, AMA members will receive instant access to a wide array of high-quality goods at discounted prices. Members will also receive customized promotional programs and special offers tailored specifically to their interests, occupation and needs. BATNET1 handles all marketplace development, live customer service and support, usage tracking and reporting, technical and back office infrastructure. &uot;Affinity marketing is a tried and true method that has worked for years and is especially useful on the Internet as consumers make more purchases online,&uot; says Chris Swenson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and president of BATNET1. &uot;Our success rate has driven marketers to take a closer look at this practice as a way of generating new revenue streams and building stronger relationship between groups and their members.&uot; &uot;The marketplace BATNET1 has developed offers a great, value-add benefit to AMA members and their families,&uot; says Camille Oldenburg, president, AMA Solutions, a subsidiary of the American Medical Association. &uot;We are continually seeking new benefits to increase and sustain member satisfaction.&uot; With the success of affinity credit cards, marketers discovered that tapping into the loyalty consumers feel towards their affinity group A special interest group. This is a marketing term for a group of people with similar interests. successfully translates into increased sales. Conversion rates of shoppers to buyers on BATNET1 created marketplaces often exceeds 10 percent, demonstrating a compelling, performance-based alternative to other marketing initiatives. BATNET1 works with more than 50 affinity groups and more than 100 leading retailers to create private-label, customized e-commerce marketplaces that cater to specific groups of users with common interests to deepen deep·en tr. & intr.v. deep·ened, deep·en·ing, deep·ens To make or become deep or deeper. deepen Verb to make or become deeper or more intense Verb 1. the group, member relationship. About American Medical Association The AMA is the voice of the American medical profession. Dedicated to promoting the art and science of medicine and betterment bet·ter·ment n. 1. An improvement over what has been the case: financial betterment. 2. Law An improvement beyond normal upkeep and repair that adds to the value of real property. of public health, the AMA is the largest medical association in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , representing nearly 300,000 physician and medical student members. About AMA Solutions, Inc. AMA Solutions is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of the American Medical Association. As a company formed solely for the purpose of providing solutions to physicians and medical practices, AMA Solutions continues to grow through its market-driven philosophy by developing innovative physician-tailored and office-based product solutions. For more information on its product and services, contact AMA Solutions at 800-366-6968. About BATNET1 Founded in 1995, BATNET1 is the leading Internet affinity marketing company. BATNET1 partners with well-known membership groups and leading Internet merchants to create customized, private-label online marketplaces featuring special offers that are tailored specifically for group members. Based in Iselin, New Jersey Iselin (pronounced IZ-lin) is a census-designated place and unincorporated area within Woodbridge Township, in Middlesex County, New Jersey, United States. As of the United States 2000 Census, the CDP population was 16,698. and privately held, the company has exclusive agreements to provide more than 50 marketplaces to groups serving more than 90 million members. Investors in the company include Draper-Richards, and Keystone key·stone n. 1. Architecture The central wedge-shaped stone of an arch that locks its parts together. Also called headstone. 2. The central supporting element of a whole. Venture Capital. More information on BATNET1 can be found on its Web site located at (http://www.batnet1.com/>. |
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