BASIC CABLE NETWORKS OVERTAKE TOP FOUR BROADCASTERS.Byline: Associated Press Basic cable networks hit a historic high last week as they continued to siphon viewers from NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , CBS (Cell Broadcast Service) See cell broadcast. , ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. and Fox during the summer rerun season. For the first time ever, the cable networks outpointed the top four broadcasters for a week in prime time by every available Nielsen Media Research measurement - total viewers, ratings and audience share, the Cable Television Advertising Bureau said Tuesday. ABC scored its lowest weekly rating ever last week, and NBC also suffered from severe audience erosion. For the week, the 42 basic cable networks drew an average of 21.6 million viewers, while the top four broadcasters had 21.3 million. The cable trade organization doesn't include the two mini-networks, the WB and UPN UPN User Principal Name (Microsoft Windows 2000) UPN United Paramount Network UPN Unión del Pueblo Navarro (Navarrese People Union) UPN Umgekehrte Polnische Notation , in its comparison. ``It's not something that happened overnight,'' said Joseph Ostrow, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of the cable trade organization. ``It's a long-term trend that has been building momentum.'' CAPTION(S): Box Box: (Nielsen Ratings) |
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