BASF.Michael Pcolinski has been named business manager for BASF's Coatings Solutions business unit, Southfield, MI. He was previously business manager for BASF's Flexible and Automotive Polyurethane Systems. In this new position, Mr. Pcolinski will be responsible for BASF's industrial coatings An industrial coating is a paint or coating defined by its protective, rather than its aesthetic properties, although it can provide both. The most common use of industrial coatings is for corrosion control of steel or concrete. business activities in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Canada, and Mexico. [ILLUSTRATION OMITTED] In related news, Thomas Hoenle has been appointed business director for BASF's Automotive OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and Coatings Tier Accounts in North America. He was formerly the business director for BASF's Industrial Coatings Solutions business in North America. In his new role, Mr. Hoenle will be responsible for all aspects of the company's coatings business with tier suppliers to the automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. , including BASF's heavy truck and bus accounts. |
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