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BASF becomes paint sponsor of NASCAR racecar.


BASF BASF Bar Association of San Francisco (since 1872; San Francisco, California)
BASF Badische Anilin und Soda Fabrik (German chemical products company)
BASF Builders Association of South Florida
 Automotive Refinish re·fin·ish  
tr.v. re·fin·ished, re·fin·ish·ing, re·fin·ish·es
To put a new finish on (furniture).



re·fin
 has become the official automotive paint sponsor of Front Row Motorsports Front Row Motorsports is team that competes on NASCAR Nextel Cup circuit. It is owned by restaurant entrepreneur Bob Jenkins and fields the #37 Dodge for Kevin Lepage. The team began running part-time in 2004 as Means-Jenkins Motorsports under a partnership with Jimmy Means. . The sponsorship runs through the remainder of the 2009 NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla.  season.

BASF's R-M brand of automotive re-finish paint is featured on Front Row Motorsports car number 34, which is driven by John Andretti during the NASCAR Sprint Cup Series and by Tony Raines during the NASCAR Nationwide Series. "BASF Automotive Refinish is very proud to be painting the NASCAR 34 car for Front Row Motorsports," says Darlene Eilenberger, director of marketing for BASF Coatings in North America. "NASCAR is a great American tradition and BASF is proud to be part of it."
COPYRIGHT 2009 Federation of Societies for Coatings Technology
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2009 Gale, Cengage Learning. All rights reserved.

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Title Annotation:Business & Industry
Publication:JCT CoatingsTech
Date:Oct 1, 2009
Words:106
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