BASF Relaunches Corporate Web Site; New Corporate Portal Highlights `Helping Make Products Better' Branding Message.

Business Editors & High Tech Writers

MOUNT OLIVE, N.J.--(BUSINESS WIRE)--Aug. 14, 2001

BASF Corporation's Web site has a new name, a new look, and a new slant on a familiar message. The site, www.basf.com/usa, was relaunched today as a new corporate portal that provides easy navigation and up-to-date information on BASF's U.S. activities for consumers, business partners, investors, job seekers, and the media. A notable addition to the site are personal profiles of BASF employees who are adding value to the company by "helping make products better(TM)," a message that has been the focal point of BASF's widely recognized corporate advertising.

"Incorporating this theme into our new Web site allows us to leverage a slogan that has made the BASF corporate advertising campaign the most recognized of any corporate campaign from the North American chemical industry," commented Tim Andree, BASF's Vice President of Corporate Communications. "Going forward, you can expect to see a far greater focus on this message in all communications. We want all our customers to understand that our mission is to add value to their products."

The updated site includes a newly designed interface and navigation to help users quickly locate detailed information about the company and its products. Additional information about e-commerce initiatives, innovations, investor relations, social responsibility, and career opportunities is also featured.

"We set out to develop a redesigned Web site that provides an appropriate level of information to a growing and diverse audience with a variety of content needs," said Andree. "The new site gives users multiple points of entry to information about our company, people, and programs, so they can find what they need quickly and efficiently."

BASF is the world's largest producer of chemicals and related products. Based in Mount Olive, N.J., BASF Corporation is the North American affiliate of BASF AG, which is listed on the New York Stock Exchange under the trading symbol "BF." BASF Corporation had sales of $7.9 billion in 2000. BASF in North America employs more than 15,000 people at more than 50 locations, and can be found on the Internet at www.basf.com/usa.