BASF Professional Pest Control Continues Partnership with Tom Kraeutler, Host of ''The Money Pit'' Radio Show.

RESEARCH TRIANGLE PARK, N.C. -- Home Improvement Expert Helps Educate Consumers, Pest Control Industry about Termidor Termite Defense(R) and Phantom Ant & Roach Control(R)

BASF Professional Pest Control is pleased to announce that it has renewed its strategic partnership with Tom Kraeutler, host of the nationally-syndicated home improvement radio show "The Money Pit," for the 2005 calendar year. After a successful term in 2004, Kraeutler will continue in his role as consumer media and industry spokesperson for BASF's line of professional pest control products, including Termidor, America's #1 termite defense product, and Phantom, a leading ant and cockroach control solution.

Since January 2004, Kraeutler has played an active role in raising homeowner awareness about termite damage and the need for effective professional treatments like Termidor. In addition to participating in radio interviews that reached over 9 million consumers nationwide, the veteran home inspector has been interviewed by dozens of local and national media outlets that picked up on the importance of this home improvement issue. National cable network CNNfn, local network television affiliates in key markets such as New Orleans, Philadelphia, and Northern New Jersey, and nearly 200 newspapers across the country have featured Tom Kraeutler's sound termite protection advice.

In recent years, Kraeutler's advice has been regularly featured on MSNBC and CNN, as well as in columns for Smart Money Magazine, Reader's Digest, Consumer's Digest and the best-selling book, "The Practical Guide to Practically Everything." He is also an ASHI-certified professional home inspector with over 6,000 inspections under his belt. Every weekend you can listen to Kraeutler on the radio, answering questions about everything from floorboard to ceiling fans on his call-in radio show, "The Money Pit."

"Tom's home improvement experience, combined with his diverse media background, have allowed him to succeed in his role as a spokesperson in 2004, and given our overall marketing strategy a new dimension," said Karl Kisner, Senior Marketing Manager of BASF Professional Pest Control. "His expertise as a radio show host, ASHI-certified home inspector, and home improvement expert has helped BASF develop promising relationships over the past year; we look forward to nurturing these relationships, and building new ones in the coming year."

Headquartered in Research Triangle Park, BASF Professional Pest Control markets the most effective range of professional pest control solutions, including Termidor(R) and Phantom(R) termiticide-insecticides, Bifenthrin Pro(R) Multi-Insecticide, and AMDRO PRO(R) Fire Ant Bait. BASF Professional Pest Control is a division of BASF Agricultural Products, North America. For more information, call 1-877-837-6436 or visit online at www.PestControlFacts.com.