BASF Canada's Agriculture Division selects Quarry Integrated Communications as agency of record after an agency review conducted to consolidate marketing efforts.

BASF Canada's Agriculture Division selects Quarry Integrated Communications as agency of record after an agency review conducted to consolidate marketing efforts. Quarry, Waterloo, Ontario, will be involved in the strategy and implementation of all brand-building efforts, including ad development and placement, PR and special events work for BASF's ag product lines. Current BASF-agency relationships will continue for the remainder of 2004. In addition, The Kenna Group will continue to work with BASF on customer relationship strategy and direct contact initiatives.