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BASE Consulting Group Takes More Space in Oakland; Firm Elects to Keep Headquarters in City Center Building.


Business Editors

OAKLAND, Calif.--(BUSINESS WIRE)--March 27, 2000

Oakland-headquartered BASE Consulting Group, Inc., a leading provider of business intelligence and data warehousing See data warehouse.

data warehousing - data warehouse
 consulting and training services, has recently moved into its new headquarters -- but the company chose not to go far, remaining in the same building.

BASE has leased 14,000 square feet in the Oakland City Center Oakland City Center is an office and shopping complex in downtown Oakland, California. It covers twelve city blocks between Broadway and Martin Luther King Jr. Way. 14th Street abuts the northeast side of the complex and the Oakland Convention Center and Marriott Hotel extend  Building, located at 475 14th St. BASE's new location on the sixth floor gives it nearly triple the square footage the company had occupied in its previous offices on the Fifth Floor.

BASE co-founder and managing director Jonathan Wu said, "On looking at our past and anticipated future growth, we felt that our existing facility was insufficient to support expanded daily operations. After conducting an extensive search of alternative East Bay locations, we felt extremely fortunate to locate larger space within our current building in Oakland's City Center. Oakland has been a tremendous asset for this company. We're in a central location, and as downtown Oakland Downtown Oakland is the central business district in Oakland, California. This part of town is bounded, depending on the definition used by either Interstate 880 or the Oakland Estuary on the southwest, Interstate 980 on the northwest, Grand Avenue on the northeast and Lake Merritt  has continued to improve, it's become an exciting place to be."

"This decision allowed us to continue to enjoy the convenient downtown location, proximity to BART (a significant plus to students attending courses at BASE's Training Center), and favorable Oakland business climate toward technology firms," Wu added.

The latter comment is undoubtedly music to the ears of Oakland Mayor Jerry Brown For the whistleblower, see .

Edmund Gerald "Jerry" Brown, Jr. (born April 7, 1938), is the Attorney General for the state of California. Brown has had a lengthy political career spanning terms on the Los Angeles Community College Board of Trustees (1969-1971), as California
, who has worked tirelessly to encourage technology businesses to consider Oakland, and those already in Oakland to stay and grow here, through programs such as tech.net and Leadership Oakland. Said Mayor Brown: "I am pleased that BASE Consulting Group has expanded its operations here in Oakland. It is another sign that we are on the move."

BASE's new site occupies the entire 6th floor, providing space for up to 60 employees. The larger quarters also provides the company a second fully-equipped Training Center, each with a capacity of 30 students.

Through its various training and consulting services, BASE Consulting Group provides information technology-based solutions that help clients quickly and easily obtain the information they need to make business decisions. Founded in 1994, BASE was among the 20th Fastest Growing Private Companies in the San Francisco Bay Area “Bay Area” redirects here. For other uses, see Bay Area (disambiguation).

The San Francisco Bay Area, colloquially known as the Bay Area or The Bay
 both in 1998 and 1999.

BASE's consulting services are divided into four practice lines. The "Information Access" practice line focuses on data warehousing and end user reporting solutions for enterprise applications. The "e-Business Intelligence" practice line offers innovative business intelligence solutions using thin-client and e-commerce technologies.

The "Strategic Technology Consulting" practice line delivers consulting services in the area of business analysis, business process consulting, software selection, strategic business systems planning, and temporary IS management. The "Systems Integration" practice line focuses on data conversion and operational reporting related to implementations of enterprise resource planning See ERP.

(application, business) Enterprise Resource Planning - (ERP) Any software system designed to support and automate the business processes of medium and large businesses.
 (ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. ), customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ), and other business applications.

The firm offers several training courses and is a certified training center for Business Objects. Further, it provides an accredited accredited

recognition by an appropriate authority that the performance of a particular institution has satisfied a prestated set of criteria.


accredited herds
cattle herds which have achieved a low level of reactors to, e.g.
 certificate in data warehousing through the University of California, Berkeley The University of California, Berkeley is a public research university located in Berkeley, California, United States. Commonly referred to as UC Berkeley, Berkeley and Cal  Extension.

For further information about BASE Consulting Group, visit their Web site at www.baseconsulting.com
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 27, 2000
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