BANYAN SYSTEMS OPENS INTERNET STOREFRONT; New Program Accelerates Market Presence for Third-Party ISV's.ORLANDO, Fla.--(BUSINESS WIRE)--July 17, 1995--At the Banyan banyan (băn`yən), species of fig (Ficus bengalensis) of the family Moraceae (mulberry family), native to India, where it is venerated. Its seeds usually germinate in the branches of some tree where they have been dropped by birds. Worldwide Technical Conference held here, Banyan Systems Incorporated (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :BNYN BNYN ePresence (stock symbol; formerly known as Banyan) ) today announced announced a new Internet See Web 2.0 and Internet2. Storefront to assist third-party software and hardware vendors in marketing their products and services. Banyan will create an electronic marketplace in which third-party developers  It has been suggested that First-party developer, Second-party developer be merged into this article or section. and resellers can establish a "shelf space" presence in the storefront, enabling emerging or smaller third-party companies to expand market awareness and demand for their products. "The new Internet Storefront provides an excellent source for customers to obtain information and products from various third-party vendors," said Bill Johnson Bill Johnson may refer to:
Interested customers will be able to browse through the Banyan Internet Storefront and easily purchase items electronically directly from participating vendors, or the reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. of their choice. Third-party vendors will be allowed to display a home page "store front" with links to their corporate home page, a fact sheet with text and graphics for up to 10 products, a page describing each vendor's services, order forms, demo software that can be downloaded, and an interactive contact page for additional information. Potential customers will be able to select third-party products, signifying Signifyin' (slang) is an African-American rhetorical device featuring indirect communication or persuasion and the creating of new meanings for old words and signs. Signifying, in this sense, includes repetition and difference, implication and association, combining words and that they are interested in making a purchase. The third-party vendor would then contact the prospect directly to make the sale. Planned Internet Store expansions will enable the purchase transactions to be completed entirely electronically in a secure fashion. "Banyan is ahead of its time offering shelf space in the Banyan Internet Store. it's a great, innovative opportunity for small third party developers to do business on the Internet," said Neil Simon Noun 1. Neil Simon - United States playwright noted for light comedies (born in 1927) Marvin Neil Simon, Simon , Executive Vice President, Birch Grove Software, a developer of software utilities. Banyan will use its Internet Storefront to offer training services for Banyan users and enable developers to register for technical conferences. Banyan will also use its Internet Storefront to market products and services already sold by its telesales telesales Noun the selling of a commodity or service by telephone telesales npl → televentas fpl telesales npl → organization, including the Banyan Knowledge Base, V.I.P. Connection/V.I.P Connection Live, WinRules(TM), PowerRules(TM), and Self Study Kits. The Banyan Internet Storefront is an additional benefit within the Banyan Vendor Program. Companion programs include directory publishing, developer training seminars, developer tradeshow pavilions, and other joint marketing opportunities for independent software and hardware vendors. The Banyan Internet Storefront address is http://www.banyan.com. Third-party vendors will be able to rent shelf space in the Internet Storefront immediately. For further information, interested third-parties may call Sally Mitchell, Banyan Systems, at (508) 898-1000. About Banyan Systems Incorporated Banyan Systems (NASDAQ:BNYN) is a pioneer and leader in enterprise network services. These products make it easy to find, share and manage information and resources within enterprise networks. Founded in 1983 and headquartered in Westboro, MA, the company markets products worldwide through authorized au·thor·ize tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: network integrators, resellers and international distributors. Banyan can be reached on the World Wide Web at http://www.banyan.com. Banyan is a registered trademark, and Business on Mail, WinRules, and PowerRules are trademarks of Banyan Systems Incorporated. Other product or company names are or may be trademarks or registered trademarks of their respective owners. CONTACT: Lucia F. Graziano Banyan Systems (508) 898-1000 |
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