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BANK OF AMERICA SELECTS THE BRAVO GROUP AS NEW HISPANIC ADVERTISING AGENCY

 SAN FRANCISCO, June 3 /PRNewswire/ -- Bank of America ("B of A") announced today that it has selected New York-based The Bravo Group as its new Hispanic advertising agency for its California, Arizona and New Mexico banking franchises. The bank said The Bravo Group was chosen over its incumbent agency Font & Vaamonde, following a routine agency review.
 BofA said Font & Vaamonde has done exemplary work over the past two years, however, that The Bravo Group clearly exhibited the resources and capabilities necessary to meet its advertising needs in these markets going forward.
 The Bravo Group joins BofA's Hispanic public relations firm Valencia, Maldonado & Echeveste in continuing to expand the bank's Hispanic market presence throughout the Southwest.
 -0- 6/3/93
 /CONTACT: Adrian Rodriguez of Bank of America, 213-345-5117/


CO: Bank of America; The Bravo Group ST: California IN: FIN ADV SU:

BP -- LA052 -- 5251 06/03/93 19:43 EDT
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Publication:PR Newswire
Date:Jun 3, 1993
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