BANK `BRANCHING' OUT WITH NEW NAME.Byline: Alicia Doyle Doyle , Sir Arthur Conan 1859-1930. British writer known chiefly for a series of stories featuring the brilliant detective Sherlock Holmes, including The Hound of the Baskervilles (1902). Daily News Staff Writer After 16 years with the same name, Simi Valley Simi Valley (sē`mē, sĭm`ē), city (1990 pop. 100,217), Ventura co., SW Calif. in an oil, fruit, and farm region; laid out 1887, inc. 1969. Bank will become First Western Bank as the independent business expands throughout Ventura Ventura (vĕnt  `rə), city (1990 pop. 92,575), seat of Ventura co., SW Calif., on the Pacific coast in a farm and oil region; inc. 1866. County, officials said Wednesday.
With a Fillmore branch slated to open by summer, the new name reflects the bank's expanding service area, said company President Tony Palmer. ``We will still in our hearts be Simi Valley Bank - but with growth we needed a more generic name generic name n. 1. The official nonproprietary name of a drug, under which it is licensed and identified by the manufacturer. 2. ,'' said Palmer, who noted that the change awaits stockholder approval. ``We don't only want people to think of our town, but their town, too.'' The 5,300-square-foot Fillmore branch will house about a dozen employees in the former Bank of A. Levy building on Sespe Avenue, Palmer said. With three branches in Simi Valley and one in Moorpark, it will become the fifth First Western branch in Ventura County. Bank Vice President Barbara Williamson, who has worked at Simi Valley Bank since it opened in 1981, stressed that business will continue as usual. ``We haven't been bought out. We haven't merged,'' Williamson said. ``We're only changing our name - promise.'' The board of directors spent five months seeking a name that would fit the bank's logo of a cowboy cowboy Horseman skilled at handling cattle in the U.S. West. From c. 1820, cowboys were employed in small numbers on Texas ranches, where they had learned the skills of the vaquero (Spanish: “cowboy”). in chaps riding a galloping gal·lop·ing adj. 1. Of or resembling a gallop, especially in rhythm or rapidity. 2. Developing or progressing at an accelerated rate: galloping technology. 3. horse, Williamson said. For most, letting go of a name that's nearly two decades old wasn't easy, said trustee Burt von Bieberstein. ``It was difficult for all of us to let go of Simi Valley Bank,'' he said. ``But, geographically, the name was limited.'' CAPTION(S): Photo Photo: (Color only in Simi edition) Marking its bold expansion, Simi Valley Bank has changed its name to First Western Bank. Andy Holzman/Special to the Daily News |
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