BANC LINK Cashes in on Proscape Technologies' Marketing and Sales Effectiveness Solution.Business/Technology Editors FORT WASHINGTON Fort Washington, military post during the American Revolution, situated on the highest point of Manhattan island, New York City, overlooking the Hudson River opposite Fort Lee, N.J. , Penn.--(BUSINESS WIRE)--Jan. 28, 2002 -- BANC [French, Bench.] The location where a court customarily or permanently sits. When a court is sitting in banc (or en banc), it means that a meeting or session of all the judges of a court is taking place. LINK Will Use Web-Enabled Technology to Help Community Banks Increase Sales and Reduce Selling Costs -- Further demonstrating its value within the highly competitive financial industry, Proscape Technologies, a CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. market leader within the marketing and sales effectiveness Marketing and Sales Effectiveness is a category of technologies and services that refers to improving business results through optimizing the efforts of Marketing and Sales, which, if properly aligned, make each business group more effective. (MSE MSE Mouse (computer) MSE Materials Science & Engineering MSE Mean Squared Error MSE Mean Square Error MSE Master of Science in Engineering MSE Manufacturing Systems Engineering MSE Mechanically Stabilized Earth ) space, today announced that Cambridge, Mass.-based BANC LINK Corporation, a leading provider of marketing and sales services and technologies in the community banking arena, will implement Proscape's Encyclopedia(TM). BANC LINK, which develops and manages marketing and sales programs for growing community banks, will utilize MSE to develop, distribute and monitor marketing and sales collateral, leading to increased sales and a healthier bottom line for its client institutions. BANC LINK President Joe Costello A number of people are know by the name Joe Costello
Proscape's integrated marketing and sales effectiveness solution allows BANC LINK to streamline disparate sales and marketing information into an online information hub that is accessible to individual business bankers in an "anywhere, anytime" manner. Additionally, the MSE solution aids in streamlining the education and coaching of business bankers, arming them with the necessary tools and information to enhance their customer relationships. The net result is a more cohesive relationship between BANC LINK, management and bankers, enabling the development of collaborative relationships with customers, shortened sales cycles and increased profits. "BANC LINK's adoption of Proscape's MSE as its primary sales and marketing technology tool further validates the effectiveness of the solution. Companies within the financial industry are recognizing the value that best-of-breed technologies, such as Proscape's MSE, can contribute to their organizations," said Tim Healy Tim Healy may refer to:
About Proscape Technologies Proscape Technologies is a leading provider of Marketing and Sales Effectiveness (MSE) solutions. Within the Customer Relationship Management (CRM) market space, Proscape integrates marketing and sales information into a single, powerful, real-time environment. Proscape focuses on managing content across all selling channels, providing executive insight regarding the customer experience and enabling collaborative, fact-based selling. Marketing and Sales Effectiveness (MSE) defines a new breed of technology-based solutions that bridge the disconnect between sales and marketing, elevating the effectiveness of all selling efforts throughout the organization. MSE solutions improve the exchange of information between sales, marketing, channel partners, and customers, and arm salespeople with the information they need to close deals. The result is increased top-line revenues and improved profitability. Proscape has established and maintained long-term relationships with industry-leading companies such as The Pillsbury Company  Pillsbury is a brand name used by Minneapolis-based General Mills and the The J. M. Smucker Company. , Keebler Foods Company, Del Monte Foods Del Monte Foods (NYSE: DLM) is an American food production and distribution company based in San Francisco, California.It offers canned goods in Del Monte, S&W and Contadina brands, pet foods under Kibbles n' Bits, 9Lives, Pounce, Milk-Bone and several premium brands, Company, The Clorox Company, Wilmington Trust Wilmington Trust (NYSE: WL) was founded on July 8, 1903) as a banking, trust, and safe deposit company by DuPont president T. Coleman du Pont. He opened the business in the dining room and parlor of a former private residence at 915 Market Street in Wilmington, Delaware with a Corporation, and JPMorgan Fleming, among others. Gartner has ranked Proscape among the most visionary providers in the Interactive Selling Systems marketplace. About BANC LINK Corporation For more than ten years, BANC LINK has supported local companies throughout the United States by strengthening the community banks that serve them best. BANC LINK uses a combination of technology, marketing, and organizational innovations to increase both the profitability and effectiveness of commercial banking. 
|
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion