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BAMTA to Establish Learning Center for Training in the Business and Technology of Networked Multimedia; Canada's Bell Centre for Creative Communications To Provide Initial Curriculum, Focused On Bridging Gap Between Content Developers and Technology Providers.


SANTA CLARA Santa Clara, city, Cuba
Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba.
, Calif.--(BUSINESS WIRE)--March 13, 1996--BAMTA, the global alliance for networked multimedia, today described plans to open a Learning Center as part of the BAMTA BAMTA Bay Area Multimedia Technology Alliance
BAMTA Boulder Area Music Teachers Association (Colorado)
BAMTA Bluegrass Area Music Teachers Association
BAMTA Broad Alliance for Multimedia Technology Applications
 Collaboratory Collaboratory, as defined by William Wulf in 1989, is a “center without walls, in which the nation’s researchers can perform their research without regard to physical location, interacting with colleagues, accessing instrumentation, sharing data and computational  in Santa Clara, Calif. The BAMTA Learning Center will offer fee-based educational programs to BAMTA members and other Silicon Valley employers beginning in April. Initial course offerings, provided by the Bell Centre for Creative Communications, will focus on programs designed to help bridge the gap between the creative and business aspects of networked multimedia.

The Bell Centre, a BAMTA member located on the Toronto Toronto (tərŏn`tō), city (1998 est pop. 2,400,000), provincial capital, S Ont., Canada, on Lake Ontario. Toronto is the largest city in Canada and since the 1970s has been one of the fastest-changing cities in North America, experiencing  campus of Centennial College, is Canada's largest interactive multimedia training center. Bell Centre's professional educators are working closely with BAMTA staff to assess member's training requirements and develop a curriculum that complements programs offered by other Silicon Valley institutions. The Learning Center will focus on courses that support member's needs to invest in the professional development of their employees, drawing on the Bell Centre's extensive curricula for corporate training and retraining re·train  
tr. & intr.v. re·trained, re·train·ing, re·trains
To train or undergo training again.



re·train
 of employees.

"Thirty percent of the programs at Bell Centre are devoted to corporate training, in response to the pressing need for businesses and public institutions to invest in staff development," said Walter Stewart
See also Walter Stewart, 6th High Steward of Scotland.
Walter Douglas Stewart (April 19, 1931 – September 15, 2004) was an outspoken Canadian writer, editor and journalism educator, a veteran of newspapers and magazines and author of more than
, Dean, Communications and Development at Centennial College. "Programs focused on the business processes of the industry and the business applications of networked multimedia have proven to be quite valuable, and these will be the initial courses provided by the BAMTA Learning Center."

Initial Programs

Beginning in April, two one-day seminar programs will be offered at the BAMTA Learning Center. On April 16, "Interactive Multimedia From End-to-End end-to-end

a pattern of anastomosis in which severed ends are matched and united, in contrast with other patterns such as end-to-side or side-to-side. Usually applied to anastomosis of the intestine.
," provides a management level orientation to production technologies and the creative process. "The Business of Multimedia," on April 17, reviews the issues involved in project management, financing and deal making, intellectual property, publishing, distribution and marketing of multimedia products.

"These initial offerings reflect our member's immediate interests and outline the overall range of programs we expect to offer through the Learning Center," said Bill Densham, director of programs at BAMTA. "By offering content developers access to business expertise, and giving technology companies a view of the creative processes, we hope to create new connections between these traditionally separate communities."

Densham noted that seminar offerings will be supplemented by hands-on programs, including training in the use of application development tools and new technologies, to meet BAMTA member needs not addressed by existing private or public training resources. BAMTA members will also be able to have a portion of the program fees discounted, based on their annual paid dues.

For specific information on Learning Center program schedules and fees, BAMTA members and non-members can contact Lynda Davis (Phone: 408/562-7856, Fax: 408/654-0468, e-mail: davisl@bamta.org.).

About Bamta

The Bay Area Multimedia Technology Alliance is a global alliance of companies and public institutions formed as an initiative of Smart Valley Inc. in cooperation with the National Aeronautics and Space Administration National Aeronautics and Space Administration (NASA), civilian agency of the U.S. federal government with the mission of conducting research and developing operational programs in the areas of space exploration, artificial satellites (see satellite, artificial),  (NASA NASA: see National Aeronautics and Space Administration.
NASA
 in full National Aeronautics and Space Administration

Independent U.S.
). BAMTA's more than 60 member organizations, from throughout the U.S. and as far away as Australia, represent every link of the networked multimedia value chain; defined as both the technology and applications that allow distribution of any combination of voice, text, image, video and audio information over communications networks The transmission channels interconnecting all client and server stations as well as all supporting hardware and software. , including computer networks, telecommunications services In telecommunication, the term telecommunications service has the following meanings:

1. Any service provided by a telecommunication provider.

2.
 and cable systems.

Headquartered in Santa Clara, BAMTA's programs to speed the development of networked multimedia include the Collaboratory; a showcase facility that will provide high-bandwidth network connections, secure product development suites, digital production studios and training facilities for BAMTA member organizations. Through the Collaboratory, real-world application projects and technology working groups, BAMTA is fostering seamless operation of networked multimedia, regardless of the platform or network used, by addressing interoperability The capability of two or more hardware devices or two or more software routines to work harmoniously together. For example, in an Ethernet network, display adapters, hubs, switches and routers from different vendors must conform to the Ethernet standard and interoperate with each other. , asset management and intellectual property rights issues. More information about BAMTA is available on the World Wide Web, at http://www.bamta.org.

CONTACTS: BAMTA, Santa Clara

Terri Hodges, 408/562-7888

thodges@bamta.org

or

FS Communications

Matthew Schmidt, 415/691-1488

mattmail@ix.netcom.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 13, 1996
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