BAMTA Announces Addition to Board of Directors; Lee Rosenberg, William Morris Agency Executive and Starbright Foundation Board Member, Brings Entertainment Industry Knowledge and Skills In Multimedia Collaboration To Alliance.

SANTA CLARA, Calif.--(BUSINESS WIRE)--Jan. 22, 1996--BAMTA, the Bay Area Multimedia Technology Alliance, today announced the election of Lee Rosenberg, Senior Vice President of the William Morris Agency, to its Board of Directors.

Rosenberg, who is also a board member of the Starbright Foundation and Chief Executive of Starbright World International Network, was instrumental in that organization's creation of a real-time, networked multimedia application that allows seriously ill pediatric patients to interact within virtual worlds.

BAMTA, the global alliance for networked multimedia, provides a framework for collaboration among the organizations responsible for content, management, transport and use of digital information in applications for business, academic and consumer markets. The organization's mission is to accelerate the development of networked multimedia technologies and applications.

"We are very pleased to add Lee Rosenberg to our board," said Neal Chandra, president and CEO of BAMTA. "Through his involvement with Starbright Foundation, Lee has already helped show how teams of dedicated professionals from diverse industries can collaborate to create exciting, meaningful applications of networked multimedia technologies. BAMTA shares the vision that Lee has demonstrated with Starbright, and in other activity throughout his career."

Rosenberg was a founder of Adams, Ray & Rosenberg, which became the largest and most successful literary agency in Hollywood, and was a co-founder of Triad Artists, a major full-service agency that was recently acquired by the William Morris Agency. Rosenberg also is an executive member of the Academy of Motion Picture Arts and Sciences and an active member of the Academy of Television Arts and Sciences.

Other Board Members

BAMTA now has seven board members, representing major segments of the technology and content development industries creating the next generation of networked multimedia technologies. The background of each board member, in addition to Rosenberg, is summarized below.

-- Neal Chandra, President and CEO, BAMTA -- Chandra has more than 30 years of experience in strategic planning, product development and general management of technology industry companies, ranging in size from start-ups to $100 million revenue divisions of multinational corporations.

-- Dr. Richard Johnson, American Technology Initiative -- Previously Assistant Director for Space Science and Technology and Acting Science Advisor to the President (in 1986), Dr. Johnson has had a 30- year career is a physicist and space scientist.

-- Ted Kahn, Sr., Research Scientist, Institute for Research on Learning -- Kahn has more than two decades of experience in the development of software and hardware for educational and commercial markets. He is also the champion of BAMTA's Multimedia Makers project.

-- Roel Pieper, President, Tandem Computers -- Pieper is a recognized champion of open systems, networking and client/server computing. Previously President and CEO of UB Networks, he also was President and CEO of UNIX Systems Laboratories and spent ten years in senior technical positions with Software AG.

-- Harry Saal, Chairman, Network General Corporation -- A pioneer of the networking industry, Saal founded Nestar Systems in 1978 and Network General in 1986. He was also founding President and CEO of Smart Valley, Inc. and presently serves on a number of corporate boards, including Borland International.

-- Jagjot (J.J.) Singh, President, Caresoft, Inc. -- Before founding Caresoft, which provides software solutions to the healthcare industry, Singh launched Teknekron Healthlink Systems. Caresoft is presently championing BAMTA's CHAMP project.

Additionally, Tom Skornia, of The Skornia Law Firm, serves as Secretary to the BAMTA Board of Directors. Since 1963, Skornia has practiced business law, with a special emphasis on high technology and consortia. He has also served as Vice President of Corporate Services, Secretary and General Counsel to Advanced Micro Devices.

About BAMTA

The Bay Area Multimedia Technology Alliance is a global alliance of companies and public institutions formed as an initiative of Smart Valley, Inc. in cooperation with the National Aeronautics and Space Administration (NASA). BAMTA's more than 55 member organizations, from throughout the U.S. and as far away as Australia, represent every link of the networked multimedia value chain.

Networked multimedia is defined as both the technology and applications that allow distribution of any combination of voice, text, image, video and audio information over communications networks, including computer networks, telecommunications services and cable systems.

Headquartered in Santa Clara, BAMTA's programs to speed the development of networked multimedia include the Collaboratory; a showcase facility that will provide high-bandwidth network connections, secure product development suites, digital production studios and training facilities for BAMTA member organizations.

Through the Collaboratory, real-world application projects and technology working groups, BAMTA is fostering seamless operation of networked multimedia, regardless of the platform or network used, by addressing interoperability, asset management and intellectual property rights issues.

CONTACT: BAMTA, Santa Clara

Terri Hodges, 408/562-7888

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FS Communications

Matthew Schmidt, 415/691-1488

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