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BALDRIGE AWARD WINNER XEROX HELPS MASSACHUSETTS LAUNCH BUSINESS QUALITY AWARD

        BALDRIGE AWARD WINNER XEROX HELPS MASSACHUSETTS LAUNCH
                        BUSINESS QUALITY  AWARD
    BOSTON, Nov. 19 /PRNewswire/ -- Gov. William F. Weld today announced the creation of a Massachusetts Quality Award to be given to businesses in the state best demonstrating a commitment  to world-class standards of quality.
    The award will be presented annually by the newly formed Massachusetts Council for Quality and is modeled after the Malcolm Baldrige National Quality Award.
    Joining Weld at today's announcement was Norman E. Rickard, vice president, corporate quality office, for Xerox Corporation (NYSE: XRX) in Stamford, Conn. The Business Products and Systems unit at Xerox won the Baldrige Award in 1989.
    "This award will have significant benefits for Massachusetts," Rickard said. "It will increase its industrial competitiveness and enhance the economic health of the country. It's an excellent vehicle to focus organizations from the public and private, profit and non-profit sectors on total quality activities."
    Prior to the governor's announcement, Xerox sponsored a "quality forum"  for chief executive officers and other business leaders from the region.
    Weld said rigorous standards would be set for companies applying for the award, with criteria covering leadership, quality planning, use of human resources and customer satisfaction. Awards will be given to businesses in four areas: manufacturing, service, small business and non-profit organizations.
    Weld said his own state government has begun implementing quality management principles and so "it follows that we do all we can to encourage continuous quality improvement among Massachusetts companies.
    "The Massachusetts Quality Award, with its emphasis on customer satisfaction, will serve as a blueprint for business success," the governor said.
    The Massachusetts Quality Award will be named for Armand V. Feigenbaum, author of the book "Total Quality Control" and president and chief executive officer of General Systems Co., an international engineering firm in Pittsfield, Mass. The first awards will be presented in October 1992.
    -0-       11/19/91
    /CONTACT:  Judd Everhart of Xerox, 203-968-3572/
    (XRX) CO:  Xerox Corp. ST:  Massachusetts, Connecticut IN: SU: SH -- NY032 -- 4895 11/19/91 11:07 EST
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Publication:PR Newswire
Date:Nov 19, 1991
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