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BAI Presentation: Sales Effectiveness Strategies for Frontline Staff.


Econiq Addresses How Simple Suggestions for the Frontline front·line also front line  
n.
1. A front or boundary, especially one between military, political, or ideological positions.

2. Basketball See frontcourt.

3. Football The linemen of a team.
 Staff Can Impact Top Line Growth for Financial Institutions

LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  -- Econiq:
Who:        Colin Piper, president of Econiq, is a 25-year banking
            industry veteran responsible for all U.S. and North
            American sales and operations for the Boston-based company
            that provides an enterprise suite of software solutions
            that enhance frontline sales effectiveness to maximize
            competitiveness and productivity for financial
            institutions. Piper was one of the original founders of
            Eontec, Inc., which was acquired in 2004 by Siebel
            Systems, Inc. He served as the COO for Eontec Ltd,
            (Ireland) and president of Eontec Inc. (North America),
            where he was responsible for Eontec's largest sale to CIBC
            and the rollout of the Eontec product to their 1,200
            branches across Canada.

What:       In today's financial institution it is more crucial than
            ever to have a frontline staff that is able to capitalize
            on cross-selling opportunities to existing clients.
            However, a 2005 study found more than 74 percent of these
            opportunities are being missed, resulting in a negative
            frontline employee retention cycle and decreased profits
            for the financial institution. While several factors may
            play a part in this phenomenon, lack of training and/or
            motivation for the frontline staff is at the top of the
            list.

            In the session at the BAI Retail Delivery Conference &
            Expo, Piper will be addressing how financial institutions
            can help solve this issue by utilizing technology
            solutions that effectively combine components of CRM
            functionality with components of sales effectiveness
            consulting. By monitoring frontline behavior, making small
            but smart suggestions in the behavior of frontline staff
            and giving the frontline staff the tools that enable them
            to be successful in achieving sales goals, financial
            institutions ultimately improve customer retention, deepen
            account relationships and drive top line growth. Enhancing
            productivity enables financial institutions employees to
            work in ways that are the most meaningful to the customer
            and the business, further maximizing competitiveness and
            productivity for the institution.

When:       Wednesday, November 15, 2006
            Time 11:10 am - 11:40 am, Solutions Theater #1
            The Mandalay Bay Resort in Las Vegas

Contact:    For additional information about Econiq, or to secure an
            interview or editorial contributions from Piper,
            please contact:
            Elizabeth Salter, 678.781.7224
            Cristi Nicholson, 678.935.7135


About Econiq

Boston-based Econiq provides financial institutions with an innovative solution to maximize In a graphical environment, to enlarge a window to the full size of the screen. See Win Maximize windows.  competitiveness and productivity at the point of contact by enhancing frontline sales effectiveness. The company's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , IQ-Suite, is a comprehensive enterprise software solution based on proven concepts that help financial institutions capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 frontline sales opportunities, maintain a knowledgeable frontline staff and improve overall frontline performance in order to maintain and grow account relationships. The IQ-Suite is designed with patent pending technology that enables users to listen to business processes across multiple applications, track and trail process flows and events, as well as analyze an·a·lyze
v.
1. To examine methodically by separating into parts and studying their interrelations.

2. To separate a chemical substance into its constituent elements to determine their nature or proportions.

3.
 critical steps in each process, allowing the financial institution to monitor and fine tune the frontline sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation.  to maximize cross sales and revenue. For more information about Econiq and its solutions, please visit the company's Web site at www.econiq.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 14, 2006
Words:515
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