BAGBY Unveils Breakthrough New Brand Identity.

CHICAGO -- BAGBY (formerly BAGBY and COMPANY), a leading Chicago creative firm, today unveiled a comprehensive new brand identity for a very important client: itself. To launch the new identity BAGBY has created a variety of brand experiences, delivered across a spectrum of touchpoints, that encourage people to connect, reveal, and discover.

At the heart of BAGBY's evolution is the philosophy, "Ideas360x," which underlines the belief that ideas are greater than any one medium or discipline and should live in many places. The company has also applied three core principles: "embrace the challenge, reject the expected, believe in ideas" as a mantra to inspire and motivate everyone within the company and the clients they serve. With this in mind, BAGBY has leveraged its experience in design, advertising and branding to create an integrated identity, brought to life in unique and engaging ways.

"Our goal was to create a high level of interaction, promote exploration and discovery, and excite our audience," said Steve Bagby, president and chief creative officer of BAGBY. "By doing that for ourselves, we are leading by example and showcasing what we can do for our current and potential clients."

A simple example of the new BAGBY approach in action can be seen in the firm's new business cards. Traditional cards have been transformed into an interactive experience by using a pouch, which when ripped open reveals a surprising inner card. The pouch displays the corporate identity, while individual personalities are expressed on the cards contained within. Each card is adorned with unexpected, provocative imagery that alludes to a personal story that can be accessed via a direct link to the company website. There, recipients are able to discover more about each individual, as well as BAGBY as an organization.

Beyond the business cards, BAGBY has infused the themes of discovery and engagement into every element of its branding effort. Something as prosaic as letterhead is constructed to grab attention and spark dialog with customizable stickers hiding pithy, irreverent phrases on the reverse. The new BAGBY Web site pushes technological boundaries but uses an aesthetic that presents the raw, analog world of ideas as they first come to life.

About BAGBY

Founded in Chicago in 1981, BAGBY is a full-service advertising, branding and design company that devises creative solutions to business problems, raising brand equity through meticulously designed and creative brand expressions at every consumer touch point. Some of BAGBY's current and former clients include: Miller Lite, International Truck and Engine, Kimberly-Clark, TAG Heuer, Jim Beam, McDonald's and Sony. For more information, visit http://www.bagbyco.com.