BACKBASE to Exhibit at GILBANE, December 2 and 3 at booth #104.Press kit materials are available online at www.virtualpressoffice.com/kit/BackbaseGilbaneBoston09 SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Backbase launches the latest version of its next generation technology: Backbase Portal 4.0. Backbase Portal enables companies to build powerful, dynamic web environments allowing for extensive personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. options for their end users. Most companies nowadays treat the end user more as an active user, as opposed to the passive visitor in the past. With Portal 4.0, the end user can personally determine most of the look and content (widgets, gadgets, tools, mini-apps) of his or her personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. page. Backbase Portal provides companies with a structured insight into the behavior and experience of their website visitors. This enables them to respond quickly and adjust their products, services and actions accordingly. |
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